Zeta Global

Zeta Global operates a hybrid B2B software and advertising infrastructure model. It provides enterprises with a unified marketing platform sold as software, while also monetising media activation through its DSP, proprietary data and identity assets, and publisher monetisation products. Value is created by combining customer data, identity resolution, orchestration, activation and measurement inside one stack, allowing clients to consolidate vendors and execute campaigns across owned and paid channels.

Zeta Global is a US-listed marketing technology company that sells an integrated enterprise platform for customer data management, identity resolution, email, programmatic activation, analytics and AI-driven campaign orchestration. Its core product, the Zeta Marketing Platform, is positioned as a unified system for enterprise marketers, agencies and marketing operations teams to manage customer data, audience targeting, messaging, activation and measurement across channels including web, CTV, email and in-app.

The company makes money through a blend of recurring software fees, usage-linked media activation revenue, data monetisation and publisher monetisation. Its product footprint spans MarTech and AdTech: CDP and marketing automation, a DSP, identity and data assets, and publisher monetisation tools such as HIRO. The 2024 acquisition of LiveIntent strengthened its publisher and identity capabilities, extending the platform further into email and publisher-side monetisation.