Observed Signal · Jul 6, 2026 · Soft Launch · Source: PocketGamer.biz · Impact: 2/5 · Sentiment: Neutral
Interactive Entertainment (Gaming) Market: 46 Mobile Games in Soft Launch (July 6, 2026)
PocketGamer.biz published an updated list of 46 mobile games currently in soft launch, ordered by their soft-launch release date. The roundup — last updated July 6, 2026 — highlights new and soft-launched titles across multiple developers and publishers, noting markets, platforms, and recent version updates. The feature is produced in association with Jam City and includes entries from major games companies such as Rovio, Zynga, Supercell, Playrix, ByteDance, AppLovin, Voodoo and many indie studios. The list is intended as a tracking resource for developers, publishers and industry observers to monitor soft-launch activity, learnings and trends in mobile game development and monetization.
A comprehensive, up-to-date industry list tracking 46 soft-launched mobile games provides useful market intelligence for game publishers, UA teams and monetization strategists, but it is informational rather than industry-shifting.
Key Takeaways & Evidence Grounding
- PocketGamer.biz published a single feature listing 46 mobile games in soft launch, last updated 2026-07-06.
- The list is ordered by soft launch release date and will remove games that exit soft launch (global release or cancellation).
- The soft-launch roundup is brought in association with Jam City.
- The article lists soft-launched titles from major publishers including Rovio, Zynga, Supercell, Playrix, ByteDance, AppLovin, Voodoo and others, and provides markets, platforms and latest update versions where available.
Connected Companies & Entities
20 Entities mappedMoon Active
Mobile games publisher built on freemium titles and live-ops.
“Moon Active continues to dip its hands into a variety of popular genres, this time in the merge space with Family Bay, set on an untouched c...”
Miniclip
Mobile games publisher and studio group with portfolio monetisation scale.
“Miniclip’s Rival Nations is a military-themed coin looter that sees players work together to conquer territories and climb the leaderboards,...”
Jam City
Mobile games publisher monetising free-to-play titles through purchases and ads.
“_This soft launch list is brought to you in association with Jam City._...”
Konami
Japanese entertainment group spanning games, casino systems, and fitness.
“Konami brings the football World Cup spirit to the Monopoly Go template with Dice Strikers....”
AppLovin
Advertising software platform for app growth, monetisation and measurement.
“AppLovin famously sold its games business to Tripledot Studios - but that hasn’t stopped it entering the apps space with social media platfo...”
ByteDance
Consumer platforms, advertising, commerce and collaboration software group.
“Despite pulling back from major investment in games, ByteDance is back with the soft-launched puzzle game Tile Blast - Triple Match, which c...”
Good Job Games
Turkish mobile game studio focused on free-to-play puzzle titles.
“Good Job Games is adapting its Match Villains IP to new games, including match-3 puzzle adventure Spook Escape! Match Villains....”
Homa
Mobile games publisher with developer tooling and monetisation infrastructure.
“**Developer:** Homa...”
Imangi Studios
Independent mobile game studio behind the Temple Run franchise.
“The classic endless runner is back with Temple Run 3, featuring running, jumping and sliding as players race to escape with the idol....”
Lion Studios
Mobile game publisher and free-to-play games portfolio operator.
“Lion Studios has soft-launched a sequel to one of its biggest hits: Mr Bullet 2 - Guns & Portals....”
Oh BiBi
French studio publishing free-to-play mobile games worldwide.
“Rovio has partnered with Oh BiBi to develop Angry Birds Rush....”
Rovio
Mobile games publisher behind Angry Birds and Rovio Ads.
“Rovio has given its flagship Angry Birds IP the match-3 treatment with the newly soft-launched Angry Birds Match....”
Savvy Games Group
State-backed gaming holding company spanning publishing, esports and studios.
“Savvy Games Group’s internal development team Steer Studios has secured the licence from Warner Bros. for mobile puzzle game Tom and Jerry B...”
SayGames
Free-to-play casual games platform and mobile publishing company.
“SayGames is the latest publisher to launch an entry into the ‘eat and grow’ genre with O! Hole! - Eating Game....”
Scopely
Investor / PELive-ops publisher of free-to-play mobile games.
“Scopely has tapped the WWE licence for WWE Generations: Eras Collide, a new 3v3 turn-based team battler in which players collect, upgrade an...”
Supercell
Mobile game publisher focused on live-service free-to-play franchises.
“Supercell’s Boat Game is now in its second alpha test in a number of key markets....”
Tripledot Studios
Casual mobile game developer and publisher monetised by ads and IAP.
“AppLovin famously sold its games business to Tripledot Studios - but that hasn’t stopped it entering the apps space with social media platfo...”
Voodoo
Mobile games publisher with owned ad inventory and app portfolio.
“Something a bit different from Voodoo, which has already previously expanded into social media apps....”
Warner Bros.
Film, TV, streaming and games content owner.
“Savvy Games Group’s internal development team Steer Studios has secured the licence from Warner Bros. for mobile puzzle game Tom and Jerry B...”
Zynga
Mobile game publisher monetising through purchases and in-game ads.
“Defend the Castle: Card TD is a new soft-launched mobile game from Zynga-owned Empires & Puzzles developer Small Giant Games....”
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