Oh BiBi

The company operates as a mobile games studio that creates, distributes and continuously updates free-to-play titles. It captures value by attracting large player bases to its games, then monetising engagement through in-app purchases (cosmetics, character upgrades, bundles), battle/season passes, and online shops linked to its flagship titles. Live-operations (new content, characters, balance patches) are used to extend player lifetime and spending. Additional value is created via collaborations with major entertainment IP owners, where the studio develops licensed games that leverage established franchises, and through distribution on platforms such as mobile app stores, console storefronts and subscription services, which can provide platform fees, minimum guarantees or revenue shares. Advertising inside its apps and the use of analytics and push partners further support monetisation and optimisation of user acquisition and retention.

Oh BiBi SAS is a French mobile games developer and publisher founded in 2012. The company designs and operates free-to-play mobile and occasional console titles across genres such as hero shooters, arena combat, racing, merge/treasure-hunt and management simulation, with a strong focus on real-time multiplayer and live-operations.

Revenue is primarily generated from in-app purchases, battle/season passes, and branded online shops within its games, complemented by advertising via third-party ad partners and licensing collaborations with major entertainment IP owners. Its direct customers are consumer players who download and pay within the games via app stores and, in some cases, console platforms, with additional B2B value from IP-holding partners through co-development of licensed titles.