Oh BiBi
Oh BiBi is a french studio publishing free-to-play mobile games worldwide.
Analyst Perspective
Oh BiBi is a French mobile game studio and publisher that develops and operates free-to-play titles for smartphone users. Its catalogue includes competitive multiplayer, racing, casual adventure and simulation games, with FRAG Pro Shooter as its best-known product. The company creates original game IP and has also worked on licensed content in collaboration with PlayStation Studios and Insomniac Games. The business makes money by distributing games through app stores and monetising player engagement through in-app purchases and in-app advertising. Its customers are primarily end consumers rather than enterprise buyers: mobile players seeking competitive or casual free-to-play experiences. The company’s scale is evidenced by FRAG Pro Shooter surpassing 150 million players, indicating meaningful global consumer reach despite its modest company size.
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Key insights about Oh BiBi
Category Differentiation
Oh BiBi is a consumer mobile games studio and publisher, not an adtech, martech or enterprise software vendor. It should be distinguished from broader gaming platforms such as app stores or console ecosystems because it primarily creates and publishes game titles.
Oh BiBi: About
Oh BiBi operates as a mobile games developer and publisher. It invests in building and maintaining proprietary game titles, distributes them through mobile app stores, and captures value over time through recurring player spend and advertising revenue generated inside the games. Value creation depends on acquiring users, improving retention and engagement, and extending game lifecycles via live content, progression systems and multiplayer competition.
How Oh BiBi Works & Monetises
Business model analysis and core revenue streams
The company uses a free-to-play mobile gaming model. Games are downloaded free through app stores, then monetised through hybrid revenue streams: in-app purchases for virtual goods, upgrades and progression, plus in-app advertising such as rewarded and display placements. This creates a blend of ad-funded and player-spend revenue, with performance dependent on installs, retention and conversion.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Oh BiBi: Frequently Asked Questions
What is Oh BiBi?
Oh BiBi is a French mobile game studio and publisher focused on free-to-play smartphone games, including FRAG Pro Shooter and SUP Multiplayer Racing.
Who uses Oh BiBi?
Its users are consumer mobile gamers, especially players interested in multiplayer shooters, racing games, casual adventures and simulation titles.
How does Oh BiBi make money?
It monetises free-to-play games through in-app purchases and in-app advertising delivered inside its mobile titles.
Company Facts
- Founded
- 2012
- Headquarters
- 16 RUE D ATHENES 75009 PARIS 9 PARIS France
- Core Segment
- Publisher & Media Owner
- Company Size
- 50–200
- Official Link
- ohbibi.com