Oh BiBi
Oh BiBi is a french studio publishing free-to-play mobile games worldwide.
Analyst Perspective
Oh BiBi is a French mobile game studio and publisher that develops and operates free-to-play titles for smartphone users. Its catalogue includes competitive multiplayer, racing, casual adventure and simulation games, with FRAG Pro Shooter as its best-known product. The company creates original game IP and has also worked on licensed content in collaboration with PlayStation Studios and Insomniac Games. The business makes money by distributing games through app stores and monetising player engagement through in-app purchases and in-app advertising. Its customers are primarily end consumers rather than enterprise buyers: mobile players seeking competitive or casual free-to-play experiences. The company’s scale is evidenced by FRAG Pro Shooter surpassing 150 million players, indicating meaningful global consumer reach despite its modest company size.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Oh BiBi
Category Differentiation
Oh BiBi is a consumer mobile games studio and publisher, not an adtech, martech or enterprise software vendor. It should be distinguished from broader gaming platforms such as app stores or console ecosystems because it primarily creates and publishes game titles.
Oh BiBi: About
Oh BiBi operates as a mobile games developer and publisher. It invests in building and maintaining proprietary game titles, distributes them through mobile app stores, and captures value over time through recurring player spend and advertising revenue generated inside the games. Value creation depends on acquiring users, improving retention and engagement, and extending game lifecycles via live content, progression systems and multiplayer competition.
How Oh BiBi Works & Monetises
Business model analysis and core revenue streams
The company uses a free-to-play mobile gaming model. Games are downloaded free through app stores, then monetised through hybrid revenue streams: in-app purchases for virtual goods, upgrades and progression, plus in-app advertising such as rewarded and display placements. This creates a blend of ad-funded and player-spend revenue, with performance dependent on installs, retention and conversion.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (Oh BiBi)
46 Mobile Games in Soft Launch (July 6, 2026)
PocketGamer.biz published an updated list of 46 mobile games currently in soft launch, ordered by their soft-launch release date. The roundup — last updated July 6, 2026 — highlights new and soft-launched titles across multiple developers and publishers, noting markets, platforms, and recent version updates. The feature is produced in association with Jam City and includes entries from major games companies such as Rovio, Zynga, Supercell, Playrix, ByteDance, AppLovin, Voodoo and many indie studios. The list is intended as a tracking resource for developers, publishers and industry observers to monitor soft-launch activity, learnings and trends in mobile game development and monetization.
Read original sourceSoft-launch mobile games from major publishers
MobileGamer.biz published a roundup (updated biweekly) of mobile games currently in soft launch or testing from major developers and publishers, including EA/PopCap, Hoyoverse (Mihoyo), Playrix, Supercell, Zynga/NaturalMotion and many others. The article lists individual titles, the regions where they are testing (e.g., Philippines, UK, Canada, Australia, India), and brief descriptions of gameplay and status. It also notes the column is sponsored by FastSpring. The piece acts as a catalogue of live tests and early-access releases rather than reporting a single event or corporate announcement. Publication date: 2026-07-06.
Read original sourceOh BiBi: Frequently Asked Questions
What is Oh BiBi?
Oh BiBi is a French mobile game studio and publisher focused on free-to-play smartphone games, including FRAG Pro Shooter and SUP Multiplayer Racing.
Who uses Oh BiBi?
Its users are consumer mobile gamers, especially players interested in multiplayer shooters, racing games, casual adventures and simulation titles.
How does Oh BiBi make money?
It monetises free-to-play games through in-app purchases and in-app advertising delivered inside its mobile titles.
Company Facts
- Founded
- 2012
- Headquarters
- 16 RUE D ATHENES 75009 PARIS 9 PARIS France
- Core Segment
- Publisher & Media Owner
- Company Size
- 50–200
- Official Link
- ohbibi.com