SayGames
SayGames is a free-to-play casual games platform and mobile publishing company.
Analyst Perspective
SayGames is a Cyprus-based mobile and browser games company operating a free-to-play casual gaming platform and a publishing business for external studios. Its consumer-facing activity centres on distributing hyper-casual and hybrid-casual games through browser play and mobile app stores, while its publishing arm helps third-party developers distribute and monetise titles through SayGames’ channels and audience reach. The company makes money primarily from in-game advertising and in-app purchases within its own games, with an additional likely revenue-share stream from published partner titles. Its direct customers are consumers playing free-to-play games and independent game developers or small studios seeking publishing, distribution, and monetisation support.
Analyst Signal Briefing
Updated: 9 Aug 2026SayGames is driving growth in the hybrid-casual sector, with monthly in-app purchase revenue reaching $8.49 million in May 2026. This trajectory is supported by a rigorous data-driven methodology that employs A/B testing and level-balancing analytics to optimise player retention and monetisation. By combining these analytical refinements with high-profile IP integrations, such as the "Terminator 2" partnership in Tower War, the studio continues to enhance the long-term value of its extensive portfolio.
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Key insights about SayGames
Category Differentiation
SayGames is a casual games operator and publisher, not a pure game engine, adtech vendor, or general-purpose software platform. It is best understood as a gaming platform with publishing capabilities rather than a standalone development tools company.
SayGames: About
SayGames runs a hybrid games business combining direct game monetisation and publishing services. On the consumer side, it acquires and engages players through browser-based instant play and app store distribution, then monetises usage via ads and optional in-app purchases. On the B2B side, it partners with external developers, publishes their titles across its distribution footprint, and captures a share of the revenue generated from those games.
How SayGames Works & Monetises
Business model analysis and core revenue streams
SayGames primarily uses a free-to-play monetisation model built on in-app advertising and in-app purchases across its owned and operated games. Advertising is likely the main revenue driver due to high-volume short-session gameplay, while in-app purchases provide additional spend from engaged users. The publishing business likely monetises via revenue-share agreements with partner studios, taking a percentage of advertising and in-app purchase income from published titles.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (SayGames)
ChinaJoy 2026: China Goes Global, AI, Ads & Payments
ChinaJoy 2026 in Shanghai drew 438,900 attendees and over 900 exhibiting companies from 35 countries, highlighting China's growing global ambitions in games. The event saw heavy presence from adtech and payments firms (both domestic and international), strong discussion and demonstrations of generative AI across development and operations, and commentary that Game Science’s Black Myth: Wukong marked an inflection point for China’s move into premium PC/console game markets. Pocket Gamer also ran side events including PGC Summit Shanghai (770+ delegates). Speakers and exhibitors signalled fast AI adoption, intensified competition among monetisation and payments vendors, and increasing inbound and outbound international business activity for Chinese studios and global partners.
Read original sourcePGC Summit Shanghai Kicks Off with Major Game Studios
Pocket Gamer Connects (PGC) Summit Shanghai opened on July 29, 2026, featuring talks from game companies including Habby, Thatgamecompany, Mattel163 and Kingsoft. Organised in association with MyGamez, the conference gathers international firms such as Xsolla, Amazon Web Services, SocialPeta and multiple investors and studios. The event includes a Big Indie Zone expo, the Big Indie Pitch, networking parties (including a Pocket Gamer Party sponsored by Century Games) and a Pocket Gamer Mixer in association with EnjoyPay. PocketGamer.biz will report live from the summit and make top talks available via its YouTube channel. Pocket Gamer is also a strategic content partner with ChinaJoy 2026 and promotes a China region report published with Xsolla.
Read original sourceSayGames uses analytics to tune hybrid puzzle difficulty
SayGames describes its data-driven approach to balancing level difficulty in hybrid puzzle games so that challenge, retention and monetisation coexist. Producer Pavel Korbut explains the studio’s test-and-learn process: release levels early, track metrics such as fail rate, churn, attempts, booster usage and rewarded ad views, form hypotheses, and run A/B experiments. The company stages new level chains to limited audiences and tests content packs before full rollout. SayGames reports steady in‑app purchase growth (May 2024: $3.53M; May 2025: $6.19M; May 2026: $8.49M per Sensor Tower) and highlights design techniques such as controlled “close win” tension and smoothing or shifting difficulty spikes to improve pacing and LTV.
Read original sourceSayGames: Frequently Asked Questions
What is SayGames?
SayGames is a free-to-play casual games company that operates browser and mobile game distribution alongside a publishing business for external studios.
Who uses SayGames?
Its products are used by casual mobile and web players, as well as independent developers and smaller game studios seeking publishing support.
How does SayGames make money?
It makes money mainly from in-game advertising and in-app purchases, plus likely revenue-share income from partner games it publishes.
Company Facts
- Founded
- 2017
- Headquarters
- Cyprus
- Core Segment
- Publisher & Media Owner
- Company Size
- 50–200
- Official Link
- say.games