Video Game Development & Publishing · Publisher & Media Owner · B2C Consumer App / Platform
SayGames
Free-to-play casual games platform and mobile publishing company.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SayGames Ltd.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Cyprus
- Company size
- 50–200
- Market cluster / sector
- Video Game Development & Publishing
- Market role
- Publisher & Media Owner · B2C Consumer App / Platform
- Official website
- say.games
What SayGames does
SayGames runs a hybrid games business combining direct game monetisation and publishing services. On the consumer side, it acquires and engages players through browser-based instant play and app store distribution, then monetises usage via ads and optional in-app purchases. On the B2B side, it partners with external developers, publishes their titles across its distribution footprint, and captures a share of the revenue generated from those games.
Category differentiation
SayGames is a casual games operator and publisher, not a pure game engine, adtech vendor, or general-purpose software platform. It is best understood as a gaming platform with publishing capabilities rather than a standalone development tools company.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SayGames is a Cyprus-based mobile and browser games company operating a free-to-play casual gaming platform and a publishing business for external studios. Its consumer-facing activity centres on distributing hyper-casual and hybrid-casual games through browser play and mobile app stores, while its publishing arm helps third-party developers distribute and monetise titles through SayGames’ channels and audience reach. The company makes money primarily from in-game advertising and in-app purchases within its own games, with an additional likely revenue-share stream from published partner titles. Its direct customers are consumers playing free-to-play games and independent game developers or small studios seeking publishing, distribution, and monetisation support.
Company news briefing
Briefing updated:
SayGames continues to reinforce its position in the mobile gaming sector, receiving an honourable mention for Best Publisher at the Pocket Gamer Mobile Games Awards 2026. Building on its hybrid-casual portfolio, the studio highlighted the success of integrating entertainment intellectual property—such as the Terminator 2 collaboration in Tower War—to drive in-app revenue and daily downloads. Furthermore, the publisher detailed its data-driven analytics methodology for balancing hybrid puzzle difficulty to optimise player retention and monetisation.
Business model & monetisation
SayGames primarily uses a free-to-play monetisation model built on in-app advertising and in-app purchases across its owned and operated games. Advertising is the main revenue driver due to high-volume short-session gameplay, while in-app purchases provide additional spend from engaged users. The publishing business likely monetises via revenue-share agreements with partner studios, taking a percentage of advertising and in-app purchase income from published titles.
- In-game advertising across owned titles
- Ad-Supported
- In-app purchases in owned games
- One-time Sale
- Publishing revenue share from partner titles
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
What Makes a Publisher–Studio Partnership Last? Five Years of Building Tower War
Recorded impact score: 2/5
New blog post published on October 6, 2026, discussing the five-year partnership between SayGames and Pavetra in building Tower War.
What Makes a Game Ready for an Entertainment IP?
Gaming Monetization · Recorded impact score: 2/5
In a guest post for PocketGamer.biz, SayGames COO Denis Vaikhanski discusses when a mobile game is ready for an entertainment IP collaboration, using the Tower War × Terminator 2: Judgment Day event as a case study. The collaboration was integrated into Tower War's existing progression systems rather than as a cosmetic layer, leading to over 2.5 million participating players, a 40% increase in in-app revenue, and up to 45% growth in daily downloads. Vaikhanski emphasizes that IPs should amplify already successful games, and that successful partnerships are built over years, as exemplified by the five-year evolution of Tower War and its developer Pavetra. The article highlights the publisher's role in creating opportunities and the developer's focus on game quality.
- More than 2.5 million players participated in the Tower War × Terminator 2 collaboration event.
- In-app revenue increased by approximately 40% during the collaboration.
SayGames uses analytics to tune hybrid puzzle difficulty
Interactive Entertainment (Gaming) · Recorded impact score: 2/5
SayGames describes its data-driven approach to balancing level difficulty in hybrid puzzle games so that challenge, retention and monetisation coexist. Producer Pavel Korbut explains the studio’s test-and-learn process: release levels early, track metrics such as fail rate, churn, attempts, booster usage and rewarded ad views, form hypotheses, and run A/B experiments. The company stages new level chains to limited audiences and tests content packs before full rollout. SayGames reports steady in‑app purchase growth (May 2024: $3.53M; May 2025: $6.19M; May 2026: $8.49M per Sensor Tower) and highlights design techniques such as controlled “close win” tension and smoothing or shifting difficulty spikes to improve pacing and LTV.
- SayGames uses player data and continuous A/B testing to tune level difficulty in hybrid puzzle games.
- SayGames’ reported in-app purchase revenue was $3.53M (May 2024), $6.19M (May 2025), and $8.49M (May 2026), according to Sensor Tower.
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Questions about SayGames
What is SayGames?
SayGames is a free-to-play casual games company that operates browser and mobile game distribution alongside a publishing business for external studios.
Who uses SayGames?
Its products are used by casual mobile and web players, as well as independent developers and smaller game studios seeking publishing support.
How does SayGames make money?
It makes money mainly from in-game advertising and in-app purchases, plus likely revenue-share income from partner games it publishes.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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