Poki
Free browser gaming platform with ad-funded developer monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Poki B.V.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Spui 10, 1012 WZ, Amsterdam, Netherlands
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- poki.com
What Poki does
Poki operates a two-sided gaming platform. On the demand side, it attracts large volumes of casual players with free, no-download browser games across desktop and mobile web. On the supply side, it partners with independent developers and studios, providing distribution, traffic, SDK tooling, and centralised ad monetisation. Value is created by aggregating player attention, curating game discovery, and converting gameplay sessions into advertising revenue that is shared with developers.
Category differentiation
Poki is a browser gaming platform and publisher-monetisation ecosystem, not a game engine, mobile app store, or standalone game studio. It is distinct from pure game developers because it primarily distributes and monetises third-party games.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Poki B.V. is a Netherlands-based browser gaming platform operator that distributes free HTML5 games to consumers through instant-play web experiences. Its main product serves casual players globally, while Poki Kids offers a separate child-focused environment. The company also operates a developer platform that lets game creators publish titles on Poki and monetise them through Poki-managed advertising integrations. The business is primarily funded by advertising rather than consumer payments. Poki monetises player traffic through ad inventory, especially rewarded video, and shares advertising revenue with developers under long-term agreements. Its customers therefore span multiple sides of the ecosystem: consumers use the service for free, developers use Poki for distribution and monetisation, and advertising demand is monetised through brand deals and ad partners.
Company news briefing
Briefing updated:
Amsterdam-based browser gaming platform Poki has scaled to 100 million monthly active players across more than 190 countries, working alongside over 600 developer partners including 3AM Experiences. Utilising a revenue-share monetisation model via the PokiSDK and ad mediation, the platform supports developers while focusing on manual curation, brand safety, and technical optimisation for instant play on the open web.
Business model & monetisation
Poki uses an ad-supported monetisation model. End users access games for free, while Poki sells or fills ad inventory through its own ad system, programmatic demand, and brand deals. Rewarded video is a core format. For developers, Poki monetises gameplay centrally and distributes a share of advertising revenue under long-term revenue-share agreements. There is no evidence of subscriptions or paid consumer access, and the kids experience is positioned as ad-free for younger users.
- Advertising on the main gaming platform
- Ad-supported free gameplay inventory
- Rewarded video ad monetisation
- In-game ad format revenue
- Developer revenue-share monetisation
- Platform share of ad revenue generated by published games
- Brand advertising deals
- Direct or packaged campaign sales
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Green Game Jam 2026: Meet Poki’s Winners
Recorded impact score: 3/5
Poki announces the winners of the Green Game Jam 2026, a sustainability-focused game jam, with a new blog post dated 22 SEP 2026.
3AM Experiences' Roblox Games Surpass 1 Billion Plays
Gaming / UGC · Recorded impact score: 2/5
3AM Experiences, a game studio founded in 2015, announced that its games on Roblox have surpassed 1 billion total plays. The milestone was shared on May 1st, 2026, and credited to years of development and community support. The company, co-founded by Mistik and Nation, focuses on instant-play multiplayer and UGC experiences across web, mobile, and Roblox. Its portfolio includes titles like Diep.io and Mope.io, which were acquired from Addicting Games in 2024. The studio has also collaborated with partners such as CrazyGames, Poki, and Xsolla. 3AM Experiences plans to continue expanding its Roblox content and exploring new ideas.
- 3AM Experiences' Roblox games surpassed 1 billion plays, announced on May 1st, 2026.
- The studio was founded in 2015 by co-founders including Mistik and Nation.
Make it Meme launches mobile app after web success
Mobile App Launch · Recorded impact score: 2/5
Make it Meme, a multiplayer browser party game by prealpha, is expanding to mobile after amassing over 600 million games played since its March 14, 2021 web launch. The dedicated app entered public beta on Android in mid-August 2026 and the iOS version launched fully; a full Android release is targeted for September 2026. The studio (prealpha) monetises primarily via web advertising, tiered subscriptions (including an Elite plan) and an in-game currency (MiM Coins). The team emphasises keeping web and mobile experiences closely aligned, cross-play support, minimal personal data collection (age gate for under-13s), and continued investment in moderation and ad partner testing.
- Make it Meme has recorded more than 600 million games played since its web release on March 14, 2021.
- The dedicated Make it Meme mobile app entered Android public beta in mid-August 2026; the iOS app has launched in full and a wider Android release is aimed for September 2026.
Where to Publish a Web Game in 2026
Interactive Entertainment (Gaming) · Recorded impact score: 2/5
This guide compares three distribution channels for browser games in 2026: game portals, indie storefronts, and self-hosting. Portals (e.g., CrazyGames, Poki, GameDistribution, Newgrounds) provide immediate audience and ad-based monetization but own the player relationship. Self-hosting (object storage + CDN or platforms like Netlify, Vercel, Cloudflare Pages) gives ownership of URL, design, analytics, and payment flows but requires audience acquisition. Technical delivery matters for retention: use content-hashed filenames for long caching, Brotli compression over gzip, and progressive loading to reduce initial download times. The recommended approach for most developers is a hybrid: publish on portals for reach while keeping a polished version on your own domain as the primary home.
- A finished browser game is a bundle of static files and the same build can be uploaded to portals, storefronts, or self-hosted sites.
- CrazyGames reaches over 20 million monthly players and operates a two-stage launch process: Basic Launch (light integration) and Full Launch (full SDK for ads, auth, cloud saves, analytics).
Hot Five: Mobile gaming roundup — Roblox AI, Play Store changes
Interactive Entertainment (Gaming) · Recorded impact score: 4/5
This PocketGamer 'Hot Five' roundup (published 2026-07-20) summarizes five mobile gaming stories: HoYoverse's Zenless Zone Zero surpassed $600M in mobile revenue over two years but saw a 51% fall in player spending in year two; Poki grew to 100 million monthly players over five years, per COO Stein Janssen; Google and Epic Games withdrew a settlement as Google prepares to list rival app stores on the Play Store in the US starting July 22; Roblox unveiled Build, a mobile-first AI game-creation feature that generates playable starting points from text prompts using the same back end and AI models as Roblox Studio; and H1 2026 saw $40 billion in mobile gross player spending, with strategy leading while puzzle rose to second and RPGs declined year-over-year.
- HoYoverse’s Zenless Zone Zero surpassed $600 million between Google Play and the App Store over its first two years.
- Zenless Zone Zero launched globally on July 4, 2024, and player spending fell 51% in its second year.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Account Manager(Mid-Level) | Developer Relations | Remote / Unspecified |
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Questions about Poki
What is Poki?
Poki is a browser-based gaming platform offering free instant-play HTML5 games and a developer monetisation ecosystem.
Who uses Poki?
Casual gamers and families use the consumer sites, while independent game developers use Poki for distribution and ad-based monetisation.
How does Poki make money?
It makes money from advertising, especially rewarded video and other game-session ad inventory, then shares revenue with developers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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