Poki

Poki operates a two-sided gaming platform. On the demand side, it attracts large volumes of casual players with free, no-download browser games across desktop and mobile web. On the supply side, it partners with independent developers and studios, providing distribution, traffic, SDK tooling, and centralised ad monetisation. Value is created by aggregating player attention, curating game discovery, and converting gameplay sessions into advertising revenue that is shared with developers.

Poki B.V. is a Netherlands-based browser gaming platform operator that distributes free HTML5 games to consumers through instant-play web experiences. Its main product serves casual players globally, while Poki Kids offers a separate child-focused environment. The company also operates a developer platform that lets game creators publish titles on Poki and monetise them through Poki-managed advertising integrations.

The business is primarily funded by advertising rather than consumer payments. Poki monetises player traffic through ad inventory, especially rewarded video, and shares advertising revenue with developers under long-term agreements. Its customers therefore span multiple sides of the ecosystem: consumers use the service for free, developers use Poki for distribution and monetisation, and advertising demand is monetised through brand deals and ad partners.