Poki

The company operates a two‑sided platform connecting casual game players with third‑party web games from independent developers. It curates and hosts a large catalogue of HTML5 games on its browser platform and mobile app, and operates a dedicated ad‑free kids’ experience. On the supply side, it offers developers distribution, QA, playtesting, tooling, and marketing support via a lightweight SDK integration and publishing stack, in exchange for rights to serve ads and share in resulting revenue.

On the demand side, Poki sells advertising inventory around and within games, funded by brands and agencies that want reach into its global casual‑gaming audience. This media revenue is then shared with developers under fixed rules (direct traffic vs platform‑generated traffic). Value is created for players via free, instant‑play entertainment; for developers via reach, monetisation and services; and for advertisers via targeted access to a large, engaged casual‑gaming audience.

Poki B.V. is a Dutch browser‑games platform and publisher that aggregates and curates over 1,700 free web games from external developers, serving more than 100 million players monthly via its website and mobile app. The company also operates an ad‑free kids’ site and provides developer tools and services for publishing and monetising HTML5/web games.

Poki generates revenue by integrating advertising into games via its SDK and website inventory, then sharing resulting ad revenue with game developers under defined commercial terms. Its primary economic customers are advertisers buying display/video inventory and game developers seeking distribution and monetisation, while end‑users (players and children using the kids’ site) access the games for free.