FRVR
Instant-play games platform with developer distribution and creation tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- FRVR Limited
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Av. Fontes Pereira de Melo 16, 1050-121 Lisbon, Portugal
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- frvr.com
What FRVR does
FRVR operates a two-sided gaming model. On one side, it attracts players through a free catalogue of browser and instant-play games that maximises reach via no-download access and cross-device availability. On the other, it works with developers, studios and creators by providing distribution, publishing and monetisation infrastructure for HTML5 and instant games. Value is created by aggregating audience demand, increasing game supply through internal and external content, and monetising engagement largely through advertising and selected in-game purchases.
Category differentiation
FRVR is a gaming platform and game distribution company, not a general adtech vendor or a pure game studio. It should also be distinguished from standalone browser-game publishers because it also provides developer distribution and creation tooling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
FRVR is a private gaming company that operates a browser-based instant-play games platform and a broader game distribution ecosystem for developers and platform partners. Its consumer-facing business centres on free online games accessible without downloads, while its business-facing layer helps developers create, distribute and monetise HTML5 and instant games across web, mobile and partner environments. The company has also expanded its content footprint through the acquisition of Krunker.io and through creator tooling such as Upit. FRVR primarily makes money from advertising within free-to-play games, with additional revenue from in-app purchases, platform partnerships, licensing-style distribution arrangements, and monetisation support for third-party or creator-made games. Its customers therefore include both players consuming free games and business users such as game developers, studios and distribution partners that use FRVR’s publishing and monetisation infrastructure.
Company news briefing
Briefing updated:
FRVR has formalised a significant leadership transition, appointing Quentin Staes-Polet as CEO to succeed co-founder Brian Meidell. This change in executive management aligns with the company’s expansion efforts, including a new partnership to relaunch the Worldwide Tic Tac Toe Championship targeting 100 million players. These developments prioritise the scaling of FRVR’s distribution platform through strategic collaborations and seasoned industry leadership.
Business model & monetisation
The company’s monetisation is primarily ad-supported free-to-play gaming, with revenue generated from in-game advertising across its browser and instant game portfolio. Secondary monetisation comes from in-app purchases in selected titles such as Krunker, plus commercial relationships tied to game publishing, platform distribution and monetisation services for external developers and partners. The overall model combines audience monetisation with platform enablement.
- In-game advertising across free browser and instant games
- Ad-Supported
- Publishing and distribution monetisation for developers and partners
- Service Fee
- In-app purchases in selected titles
- One-time Sale
- Platform and partner distribution arrangements
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
FRVR Limited
IAB vendor record: 1107
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6, 9
- Declared feature IDs
- 2
- Declared special purpose IDs
- 2
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 526 · frvr.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about FRVR
What is FRVR?
FRVR is a gaming company that operates free instant-play online games and a platform for creating, distributing and monetising games.
Who uses FRVR?
Players use it to access free browser and instant games, while developers, studios and creators use its distribution and game creation ecosystem.
How does FRVR make money?
FRVR mainly earns from advertising in free-to-play games, with additional income from in-app purchases and platform or publishing partnerships.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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