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Video Game Development & Publishing · Publisher & Media Owner

Imangi Studios

Independent mobile game studio behind the Temple Run franchise.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Imangi Studios, LLC
Entity type
COMPANY
Founded
2008
Headquarters
4601 Six Forks Road Suite 121, Raleigh, NC 27609 USA
Company size
10–49
Market cluster / sector
Video Game Development & Publishing
Market role
Publisher & Media Owner
Official website
imangistudios.com

What Imangi Studios does

Imangi Studios develops, publishes, and operates proprietary mobile games built around its own entertainment IP. It creates value by acquiring large numbers of players through broadly accessible free-to-play mobile titles, then retaining and monetising a subset of that audience via in-app purchases, advertising impressions, and franchise extensions. The company’s economics are therefore tied to player scale, engagement, content updates, and the continued relevance of the Temple Run brand.

Category differentiation

Imangi Studios is a consumer mobile game developer and publisher, not an adtech, martech, or enterprise software company. It is specifically the studio behind the Temple Run franchise rather than a general mobile app tools provider.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Imangi Studios is a US-based independent video game company founded in 2008 and organised as Imangi Studios, LLC. It is best known for creating and publishing the Temple Run franchise, a set of casual mobile games distributed through app stores. The business is consumer-facing and monetises primarily through free-to-play game mechanics rather than enterprise software or services. Its commercial model relies on attracting a broad casual gaming audience at scale, then generating revenue through in-app purchases and in-app advertising. The company’s product strategy shows a clear focus on extending the Temple Run intellectual property across adjacent gameplay formats, including endless runner, puzzle, and more structured progression-based titles.

Business model & monetisation

The primary monetisation model is free-to-play mobile gaming. Games are distributed without upfront charge and monetised through in-app purchases, such as unlocks, progression items, and virtual goods, alongside in-app advertising. Additional but less certain ancillary revenue may come from franchise licensing or IP extensions, but the core revenue base is consumer spending and ad-supported gameplay.

In-app purchases
Sale of virtual goods, unlocks, and progression items
In-app advertising
Ad-supported free-to-play gameplay monetisation
Licensing and franchise extensions
IP licensing or partnership revenue

Products & capabilities

No products with linked sources are available in this view.

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Competitors & alternatives

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Recent recorded signals

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Questions about Imangi Studios

What is Imangi Studios?

Imangi Studios is a US-based independent video game company that develops and publishes mobile games, best known for the Temple Run franchise.

Who uses Imangi Studios?

Its products are used by end consumers, especially casual mobile gamers, family-friendly audiences, and fans of the Temple Run games.

How does Imangi Studios make money?

It mainly makes money through free-to-play mobile game monetisation, including in-app purchases and in-app advertising.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

16 publicly documented primary sources and citations linked across the market graph.

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