Imangi Studios

Imangi Studios develops, publishes, and operates proprietary mobile games built around its own entertainment IP. It creates value by acquiring large numbers of players through broadly accessible free-to-play mobile titles, then retaining and monetising a subset of that audience via in-app purchases, advertising impressions, and franchise extensions. The company’s economics are therefore tied to player scale, engagement, content updates, and the continued relevance of the Temple Run brand.

Imangi Studios is a US-based independent video game company founded in 2008 and organised as Imangi Studios, LLC. It is best known for creating and publishing the Temple Run franchise, a set of casual mobile games distributed through app stores. The business is consumer-facing and monetises primarily through free-to-play game mechanics rather than enterprise software or services.

Its commercial model relies on attracting a broad casual gaming audience at scale, then generating revenue through in-app purchases and in-app advertising. The company’s product strategy shows a clear focus on extending the Temple Run intellectual property across adjacent gameplay formats, including endless runner, puzzle, and more structured progression-based titles.