Competitive Landscape

Competitors of ServiceNow

The leading market alternatives to ServiceNow in 2026 include Automation Anywhere, Pega, monday.com and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.

Direct Competitors

Verified direct market alternatives and primary competitors of ServiceNow.

AU
Automation AnywhereDirect Competitor
B2B SaaS Provider99% Match

Enterprise software platform for robotic process automation and workflow orchestration.

United States · Est. 2003 · 1,001–5,000 team

PE
PegaDirect Competitor
B2B SaaS Provider92% Match

Enterprise software for AI decisioning, workflow automation and customer engagement.

United States · Est. 1983 · >5,000 team

MO
monday.comDirect Competitor
B2B SaaS Provider92% Match

Work management and business workflow software for teams and enterprises.

6, Yitzhak Sadeh Street, Tel Aviv, 6777506, Israel · Est. 2012 · 1,001–5,000 team

UI
UiPathDirect Competitor
B2B SaaS Provider91% Match

Enterprise software platform for robotic and AI-driven process automation.

United States · Est. 2005 · 1,001–5,000 team

DO
DomoDirect Competitor
B2B SaaS Provider91% Match

Enterprise SaaS platform for analytics, data integration and workflow automation.

United States · Est. 2010 · 501–1,000 team

SA
SalesforceDirect Competitor
B2B SaaS Provider91% Match

Enterprise SaaS platform for CRM, marketing, data, analytics, and workflows.

San Francisco, United States · Est. 1999 · >5,000 team

ZE
ZendeskDirect Competitor
B2B SaaS Provider91% Match

Customer service software for ticketing, automation and AI support.

San Francisco, California, United States · Est. 2007 · >5,000 team

BO
BoomiDirect Competitor
B2B SaaS Provider90% Match

Enterprise integration, API management and data automation SaaS platform.

US · Est. 2000 · 1,001–5,000 team

Companies in the same market segment

The following companies operate within the same market segment ("Enterprise Workflow Automation & Integration"). Category assignment is verified; this does not imply a direct competitive relationship.

WO
WorkatoMarket Alternative
B2B SaaS Provider99% Match

Enterprise integration and automation software for cross-system workflows.

United States · Est. 2013 · 1,001–5,000 team

SM
SmartSuiteMarket Alternative
B2B SaaS Provider95% Match

AI-native enterprise work management and workflow automation platform.

United States

MA
MakeMarket Alternative
B2B SaaS Provider93% Match

Visual no-code workflow automation platform for business teams.

Czechia · 50–200 team

TR
Tray.aiMarket Alternative
B2B SaaS Provider90% Match

Enterprise automation and AI agent orchestration software platform.

United States · Est. 2012 · 50–200 team

N8
n8nMarket Alternative
B2B SaaS Provider90% Match

Workflow automation software for technical teams and enterprises.

Novalisstr. 10, 10115, Berlin, Germany · Est. 2019 · 50–200 team

PR
ProdOps AIMarket Alternative
B2B SaaS Provider90% Match

AI SaaS for automating product management workflows.

United States · Est. 2023 · <10 team

NI
NimbleWorkMarket Alternative
B2B SaaS Provider90% Match

Enterprise SaaS for work, project and workflow management.

United States · Est. 2002 · 50–200 team

AI
AirtableMarket Alternative
B2B SaaS Provider90% Match

No-code enterprise app-building and workflow automation software platform.

One Front Street, San Francisco, California, U.S. · Est. 2012 · 501–1,000 team

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