Make
Make is a visual no-code workflow automation platform for business teams.
Analyst Perspective
Make is a B2B workflow automation and integration software platform that enables organisations to build, run and manage cross-application workflows without coding. Its core product uses a visual scenario builder to connect triggers, actions and APIs across thousands of third-party applications, serving business users, IT teams, automation engineers and enterprise platform owners. The company makes money through subscription software pricing combined with usage-based charging tied to automation operations. It expands beyond core automation into enterprise governance, monitoring, AI-agent orchestration and hybrid deployment, which positions it as a broader automation control layer for companies seeking to automate marketing, operations, sales and internal business processes.
Analyst Signal Briefing
Updated: 21 Aug 2026Following the 'Make Waves '26' conference, Make continues to entrench itself as a critical layer for autonomous AI orchestration, notably as a standard integration for autonomous SaaS products and complex RAG-based knowledge ingestion. Recent technical frameworks highlight Make's utility in facilitating lightweight first-party data activation for B2B personalisation. As a featured platform in the 2026 AI Automation Tool Index, Make remains a primary orchestrator for high-throughput technical workflows, bridging cloud storage with multi-model inference stacks to automate lead processing and data synchronisation within the MarTech landscape.
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Key insights about Make
Category Differentiation
This refers to the B2B automation platform, not the general English verb or unrelated creative tools. It is closer to an iPaaS and workflow automation product than to a consumer app or foundational AI model provider.
Make: About
Make provides cloud-based workflow automation software sold primarily to businesses on recurring subscriptions. Customers use the platform to connect SaaS tools, internal systems and APIs through visual workflows, then pay based on tiered access and operational usage. Additional value is created through enterprise-grade governance, monitoring, AI-agent connectivity and hybrid deployment capabilities that support larger, more regulated customers.
How Make Works & Monetises
Business model analysis and core revenue streams
Make monetises through a SaaS subscription model with usage-based pricing tied to workflow operations or credits. It offers a free tier to drive adoption, then paid plans such as Core, Pro, Teams and Enterprise that scale with usage volume and unlock higher-value features including collaboration, API access, advanced execution, governance, support, security and enterprise controls. Enterprise deals likely combine annual subscription commitments with custom pricing for scale, compliance and support.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Make)
Charts: Thematic Shift to AI, Infrastructure, and Agents
A16z's 'Charts of the Week' analyzes recent market and labor trends: ETFs are seeing record inflows and thematic leadership has shifted from clean energy and healthcare (2020) to AI, nuclear, space, defense, and infrastructure (2026). Data-center construction represents a large share of non-residential spending in some US states and is associated with higher local wages and job growth; Indeed and ADP data show sizable pay premiums for data-center roles. Rideshare fares (especially Uber) have risen since 2024 with platform fees and driver pay also increasing. Gig-work is growing, with social commerce expanding rapidly. On AI, token consumption and sophisticated tool adoption are concentrating in power users: top-decile firms and agents are driving disproportionate token usage, cached tokens are fueling growth, and agent usage has surged versus human usage. Early signs suggest agentic AI may disrupt legacy automation tooling.
Read original sourceAI Agent Ran a SaaS for 583 Sessions, Has Zero Customers
An AI agent (a Claude instance) has autonomously operated Merlonix, a monitoring SaaS, across 583 sessions since mid‑April 2026. The agent builds, deploys (including Cloudflare database migrations), audits, and self-recovers, and the product includes paid tiers, add-on SKUs with Stripe checkout, integrations (Zapier/Make/n8n) and free tools. However, after ~4 months there have been zero external signups: distribution and human-facing trust actions (sending emails, community posting, creating accounts, spending money) are intentionally forbidden to the agent, leaving go‑to‑market as the binding constraint. The author frames this as an experiment highlighting that autonomy accelerates engineering but not customer acquisition.
Read original sourceLaravel Queue Stopped — Root Cause Was PHP-FPM
A developer debugging a Laravel application on a cPanel server discovered that recurring queue stoppages and Make.com request timeouts were caused by infrastructure issues rather than the queue itself. The queue worker had been started with nohup and disappeared after server restarts; moving execution to a cPanel Cron job with /bin/flock and --stop-when-empty made the worker lifecycle more resilient. Separately, slow or queued HTTP requests were traced to an overly conservative PHP-FPM configuration (pm.max_children = 5, pm.max_requests = 20, pm.process_idle_timeout = 10) on a 65 GB / 20-core server. The author recommends tuning PHP-FPM to match server capacity and diagnosing each layer independently.
Read original sourceMake: Frequently Asked Questions
What is Make?
Make is a B2B visual workflow automation platform that lets organisations connect apps, APIs and business processes without heavy coding.
Who uses Make?
SMBs, enterprises, IT teams, automation engineers and business users use Make to automate work across multiple software systems.
How does Make make money?
Make earns revenue from tiered SaaS subscriptions and usage-based pricing tied to automation operations, with custom enterprise pricing for advanced features and support.
Company Facts
- Headquarters
- Czechia
- Core Segment
- B2B SaaS Provider
- Company Size
- 50–200
- Official Link
- make.com
