Automation Anywhere
Automation Anywhere is a enterprise software platform for robotic process automation and workflow orchestration.
Automation Anywhere operates in the B2B SaaS Provider segment.
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Distinction
Automation Anywhere is an enterprise automation and RPA software vendor, not a marketing automation platform for campaign execution. It should also be distinguished from general low-code tools and consumer-facing AI assistants.
- Founded
- 2003
- Headquarters
- United States
- Core Segment
- B2B SaaS Provider
- Company Size
- 1,001–5,000
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Automation Anywhere
Automation Anywhere: About
Automation Anywhere operates a B2B enterprise software model centred on a cloud-native automation platform. It creates value by helping organisations reduce manual work, standardise workflows, discover automation opportunities, process documents, and govern automation programmes centrally. Revenue is generated through enterprise platform subscriptions, bot and workload-related licensing, and paid add-on capabilities such as document automation, process discovery, and AI-assisted development tools.
Products & Services in Categories
Verified structural categorizations from the graph
Automation Anywhere: Market Position
Automation Anywhere is a privately held US enterprise software company focused on robotic process automation and adjacent automation tooling. Its platform combines workflow automation, bot orchestration, process discovery, document automation, governance, and AI-assisted development so organisations can design, deploy, and manage automated business processes at scale. Its customers are primarily enterprise IT teams, automation leaders, process analysts, developers, and operations functions running complex back-office or cross-system workflows.
The company makes money mainly through enterprise software subscriptions for its cloud-native automation platform, supplemented by add-on modules and usage-based elements tied to automation workloads. A free community edition supports developer onboarding and evaluation, while larger customers typically buy annual enterprise agreements and expand into broader platform usage over time.
Automation Anywhere: Key Competitors & Alternatives
→ View full competitor landscapeAutomation Anywhere: Frequently Asked Questions
What is Automation Anywhere?
Automation Anywhere is a private enterprise software company that provides a cloud-native platform for robotic process automation, workflow orchestration, process discovery, document automation, and related AI-assisted automation tools.
Who uses Automation Anywhere?
Its main users are enterprise IT teams, automation architects, RPA developers, process analysts, programme managers, governance teams, and operations departments seeking to automate repetitive or document-heavy processes.
How does Automation Anywhere make money?
It makes money primarily through enterprise software subscriptions, bot and workload-related licensing, and paid add-on modules, while using a free community edition to drive adoption and eventual enterprise conversion.

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