n8n
Workflow automation software for technical teams and enterprises.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- n8n GmbH
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Novalisstr. 10, 10115, Berlin, Germany
- Company size
- 50–200
- Market role
- B2B SaaS Provider
- Official website
- n8n.io
What n8n does
n8n uses an open-core software model combined with commercial SaaS and enterprise monetisation. The self-hosted product lowers adoption friction and supports developer-led usage, while the managed cloud product converts teams that want faster deployment and less infrastructure management. Enterprise value is created through additional governance, security, support and compliance capabilities for larger organisations with mission-critical automation needs.
Category differentiation
n8n is a B2B workflow automation and integration software company, not an advertising, martech or media platform. It is closer to workflow orchestration tools than to project management suites or consumer productivity apps.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
n8n is a German B2B software company that provides workflow automation and integration software for technical teams. Its platform lets users connect applications, APIs and services through a visual workflow builder, while also supporting custom code, webhooks and self-hosted deployment. The company sells a managed cloud version and an enterprise edition with governance, security and support features, while also maintaining a self-hosted fair-code offering. The business makes money primarily from SaaS subscriptions for n8n Cloud and enterprise contracts for larger organisations with compliance, identity and reliability requirements. Its customers are developers, IT teams, automation engineers, technical operations teams, SMBs and larger enterprises that want to automate internal processes, data flows and AI-enabled workflows without relying solely on rigid no-code tools.
Company news briefing
Briefing updated:
n8n continues to advance its AI maturity framework to bridge the orchestration chasm, reinforcing its position as a key integration layer for automated workflows. Expanding its native product capabilities, the company launched the n8n Assistant in September 2026 to further streamline workflow creation and automation management.
Business model & monetisation
n8n monetises through a hybrid open-core and SaaS subscription model. The self-hosted core product supports adoption under a fair-code approach, while revenue is generated from hosted cloud subscriptions and enterprise licensing. Pricing is primarily based on monthly workflow executions rather than users or workflow steps, with higher tiers adding concurrency, retention, governance, support and compliance features. Enterprise plans are sold via direct sales on custom pricing.
- Managed cloud subscriptions
- Execution-based SaaS pricing
- Enterprise licences and contracts
- Custom-priced SaaS subscription
- Self-hosted commercial upsell
- Open-core conversion to paid features and support
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
EU Apply AI Summit to Showcase Real-World AI Adoption
Policy Update · Recorded impact score: 2/5
On 17 November 2026, the European Commission's AI Office will host the Apply AI Summit in Brussels, focusing on practical AI adoption across European businesses and the public sector. The event, expected to draw about 900 in-person and 2,500 online attendees, will highlight real-world European AI use cases in healthcare, energy, mobility, manufacturing, and other sectors. It marks the first anniversary of the EU's Apply AI Strategy and serves as the closing event of the first European AI Innovation Month. The summit will feature keynotes from European Commission EVP Henna Virkkunen and other leaders, and will present the Apply AI Startup Award to emerging European AI companies. The event underscores Europe's push to move from experimentation to large-scale AI adoption, particularly among SMEs.
- The Apply AI Summit will be held in Brussels on 17 November 2026, organized by the European Commission's AI Office.
- Eurostat data shows 20% of EU enterprises with 10+ employees used AI in 2025, up from 13.5% in 2024.
Introducing n8n Assistant
Recorded impact score: 3.5/5
New blog post announcing the launch of n8n Assistant, a product feature. The post is authored by Paul Gordon and dated September 2026.
Figranium's Verified n8n Node Enables Browser Automation
Workflow Automation / Integration · Recorded impact score: 2/5
Figranium's integration with n8n has joined the n8n Verified Community Nodes program, providing a documented community node (n8n-nodes-figranium) that connects n8n workflows to a self-hosted Figranium instance. The node supports task, execution, and schedule operations and uses credentials (base URL and API key) to communicate with the self-hosted deployment. The verification aims to improve discoverability and installation within n8n as the rollout completes. The integration is intended for automating website interactions where no suitable API exists (e.g., scraping, extraction, form interactions), allowing browser tasks to be invoked as part of broader automated workflows.
- Figranium’s integration with n8n joined the n8n Verified Community Nodes program.
- The community node is published as n8n-nodes-figranium and connects n8n workflows to a self-hosted Figranium instance.
Ten AI Automations Businesses Pay For
Marketing Automation Platform · Recorded impact score: 2/5
A practical how-to and commercial guide listing ten high-value AI automations that businesses will pay for (lead enrichment, invoice generation, ticket triage, churn scoring, meeting summaries, feedback clustering, quote generation, document extraction, FAQ chatbots, and KPI dashboard updates). The article gives typical per-execution price estimates based on OpenAI token pricing and third-party costs, buyer personas for each automation, a tools list (n8n, Make, Zapier, OpenAI, HubSpot, Pinecone, AWS S3, Docker, Git, Slack), and a step-by-step build tutorial for an AI-enriched lead-to-CRM pipeline using n8n + OpenAI + HubSpot. It includes failure modes, fixes, and an FAQ covering pricing, client acquisition, platform trade-offs, and webhook security. The page provides estimated build time (4–6 hours) and links to pricing and starter resources.
- The article lists ten AI automations businesses pay for, each with a typical per-execution price estimate based on OpenAI token pricing.
- A step-by-step build example shows an AI-enriched lead-to-CRM pipeline using n8n, OpenAI (gpt-3.5-turbo), and HubSpot API.
Automate Invoicing with n8n, Stripe and QuickBooks
Payment & Billing Automation · Recorded impact score: 1/5
This technical how-to explains how to build a hands-off invoice→payment pipeline using n8n (self-hosted), Stripe, QuickBooks Online, and an SMTP provider (e.g., Gmail). The guide provides step-by-step instructions: provision n8n via Docker, create API credentials for Stripe and QuickBooks, design an automated nightly workflow to find overdue Stripe invoices, create QuickBooks sales receipts, and send escalating email reminders (1, 7, 14 days). It includes an example n8n node JSON, common failure modes (rate limits, expired OAuth tokens, SMTP auth failures), testing advice (MailHog), and optional PayPal or auto-charge flows. Estimated build time is 3–4 hours and the article links to a downloadable template and pre-configured n8n JSON.
- The article demonstrates building an automated invoice→payment pipeline using n8n, Stripe, QuickBooks Online, and an SMTP email provider.
- Estimated build time for the workflow is 3–4 hours (including Docker setup, API key configuration, and testing).
Explore company relationships
Questions about n8n
What is n8n?
n8n is a workflow automation platform that lets technical teams connect apps, APIs and services through low-code workflows with optional custom code.
Who uses n8n?
Its users and buyers are mainly developers, IT teams, automation engineers, technical operations teams, SMBs and enterprises needing managed or self-hosted automation.
How does n8n make money?
It makes money through managed cloud subscriptions and enterprise contracts, with pricing largely based on workflow executions and premium governance features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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