Box

Box Expands Box Zones to Switzerland, Israel, and Singapore

Box, Inc. announced an expansion of its Box Zones offering, adding new Zones in Switzerland, Israel and Singapore and enhancing France and Canada with additional in-region compute capabilities. The update brings Box Zones to ten global locations where storage and key processing (including uploads, downloads and encryption) occur in-region. Customers can activate preferred regions, set a default Zone, and assign users to Zones within a single Box instance to support data residency, compliance and secure collaboration. Box highlighted related security and governance capabilities (Box KeySafe, Box Governance, Box Shield/Shield Pro, Box Archive) and pointed to multiple compliance frameworks and certifications that support regulated enterprise use cases.

B2B Growth Marketing: From Campaigns to Pipeline System

NEWMEDIA.COM published an analysis arguing that modern B2B growth marketing has shifted from isolated campaigns to a coordinated, measurable pipeline system that treats AI visibility as a core channel. The piece defines a growth marketing agency as one that aligns SEO, paid media, content, website and AI visibility (AEO/GEO) around pipeline and revenue outcomes rather than traditional campaign outputs. It highlights Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) as layers that capture buyers researching inside AI answers, and cites Forrester and Gartner research on generative AI and self-directed buying journeys. NEWMEDIA.COM promotes its RankOS™ approach and provides performance claims (22x year-over-year growth in a documented deployment, $3.5 billion in client revenue/enterprise value influenced) plus third-party recognitions from Clutch and UpCity.

AI 'Psychosis' and Accelerating AI-Driven Layoffs

Box founder Aaron Levie warned of “AI psychosis,” a management blind spot where executives overconfident in AI push to replace human roles without understanding the work. The article cites ClickUp’s announcement to cut 22% of its workforce and replace roles with AI agents, and notes 2026 tech layoffs have nearly matched all of 2025 before midyear. JudyAI Lab frames this as a requirements-analysis failure: teams skip deep interviews with role incumbents, automating visible steps while missing implicit human judgment, exception handling, and edge-case work. The piece urges AI implementers to involve the people doing the work when designing agent/workflow automation to avoid efficiency losses from over-automation.