SE

Competitive Landscape

Competitors of SEMrush

The leading market alternatives to SEMrush in 2026 include Similarweb, BrightEdge, Brandwatch and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.

Direct Competitors

Verified direct market alternatives and primary competitors of SEMrush.

SI
SimilarwebDirect Competitor
Data Provider / Broker97% Match

Digital intelligence software for web, app, ecommerce, and advertising insights.

Israel · Est. 2009 · 1,001–5,000 team

BR
BrightEdgeDirect Competitor
MarTech Vendor95% Match

Enterprise SaaS platform for SEO and AI search visibility.

United States · Est. 2007 · 201–500 team

BR
BrandwatchDirect Competitor
MarTech Vendor95% Match

Enterprise software for social intelligence, search insights and social management.

Sovereign House, Church Street, 1st Floor, Brighton, BN1 1UJ, United Kingdom · Est. 2006 · 501–1,000 team

MO
MozDirect Competitor
MarTech Vendor94% Match

SEO software and search data platform for marketers.

United States · Est. 2004

SE
SearchmetricsDirect Competitor
MarTech Vendor89% Match

Enterprise SEO and AI search software for large organisations.

Germany · Est. 2005

YE
YextDirect Competitor
MarTech Vendor82% Match

Enterprise software for brand visibility, listings, search and reputation management.

61 Ninth Avenue, New York, NY 10011 · Est. 2006 · 1,001–5,000 team

ME
MeltwaterDirect Competitor
MarTech Vendor72% Match

B2B media intelligence and social analytics software platform.

Netherlands · Est. 2001 · 1,001–5,000 team

RA
Rakuten AdvertisingDirect Competitor
AdTech Vendor72% Match

Affiliate and performance marketing platform for brands and publishers.

United States · Est. 1996 · 501–1,000 team

Companies in the same market segment

The following companies operate within the same market segment ("Automated Copywriting & Semantic Optimisation"). Category assignment is verified; this does not imply a direct competitive relationship.

AH
AhrefsMarket Alternative
MarTech Vendor99% Match

SEO intelligence and web analytics software for marketers and agencies.

Singapore · Est. 2010 · 50–200 team

GR
GrowByDataMarket Alternative
MarTech Vendor95% Match

B2B SaaS for search, marketplace, pricing, and AI visibility.

4 Militia Drive Suite 27 Lexington, MA 02421 · Est. 2014 · 50–200 team

LL
LLMrefsMarket Alternative
MarTech Vendor95% Match

B2B SaaS for AI search visibility and generative SEO analytics.

85 Great Portland Street, First Floor, London W1W 7LT · Est. 2025 · <10 team

SP
SpyFuMarket Alternative
MarTech Vendor95% Match

Search marketing intelligence software for SEO, PPC and competitor analysis.

United States · Est. 2006 · 10–49 team

SE
SE RankingMarket Alternative
MarTech Vendor95% Match

SEO and AI search visibility software for agencies and teams.

Est. 2013 · 50–200 team

PE
Peec AIMarket Alternative
MarTech Vendor94% Match

SaaS analytics for brand visibility in AI search.

Germany · Est. 2025 · 50–200 team

DA
DATAFORCEMarket Alternative
MarTech Vendor93% Match

Search marketing analytics SaaS for SEO, ads and AI visibility.

Russia

LL
LLM ScoutMarket Alternative
MarTech Vendor91% Match

B2B software for measuring brand visibility across AI search systems.

56 Gloucester Road London, SW7 4UB United Kingdom · Est. 2025 · <10 team

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Analyze SEMrush's competitive landscape in depth.

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