Peec AI
SaaS analytics for brand visibility in AI search.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2025
- Headquarters
- Germany
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- peec.ai
What Peec AI does
Peec AI operates a recurring-revenue B2B SaaS model. It creates value by collecting and structuring data on brand visibility across AI search and chat interfaces, then converting that data into dashboards, citation analysis, sentiment monitoring, benchmarking, and optimisation guidance. It extends that value through API and connector products that integrate the data into customer workflows, reporting environments, and automation tools.
Category differentiation
Peec AI is not a foundational AI model provider or a general-purpose SEO suite. It is a B2B analytics platform focused on measuring brand visibility in AI search and chat interfaces.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Peec AI is a German B2B software company focused on measuring and improving brand visibility in generative AI search environments. Its platform tracks how brands appear across large language model interfaces such as ChatGPT, Gemini, and Perplexity, including prompts, citations, sentiment, and competitive positioning. The company sells primarily to marketing teams, SEO specialists, agencies, and enterprise brand teams that need analytics tailored to AI-driven discovery rather than traditional search alone. The business is built as a subscription SaaS platform with add-on integration and data access capabilities. In addition to its core analytics product, Peec AI offers API access, a Looker Studio connector, and workflow integrations through MCP to embed its data into reporting, BI, and automation stacks. Revenue comes mainly from tiered recurring subscriptions, with enterprise upsell potential through API, integrations, and broader usage capacity.
Company news briefing
Briefing updated:
Berlin-based Generative Engine Optimisation specialist Peec AI has reached $15 million in annual recurring revenue, targeting $25 million by year-end and unicorn status next year. Backed by nearly $30 million in funding, the firm continues to expand its platform capabilities by introducing new product features such as 'brand perception' and 'AI referrals'. These developments build on its New York expansion and partnerships with Awin to measure AI-driven discovery and customer conversions.
Business model & monetisation
The company uses tiered software subscriptions priced by tracking capacity and feature access, with entry, mid-tier, and enterprise plans. Enterprise monetisation includes higher-priced access to API capabilities, expanded integrations, and greater project or prompt volumes. Agency usage appears to add a credit-based commercial model for managing multiple clients, while free trials support conversion into paid recurring contracts.
- Core platform subscriptions
- Tiered SaaS plans priced by tracking capacity and features
- Enterprise plans
- Higher-value SaaS contracts with expanded access and usage
- API access and integrations
- Enterprise software upsell
- Agency client allocation
- Credit-based usage within agency plans
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Introducing brand perception – See brand perception in action. Join us live September 22
Recorded impact score: 3.5/5
Peec AI announces a new product feature 'brand perception' and a live webinar on September 22. The blog also introduces 'AI referrals' as a new product update.
Introducing brand perception
Recorded impact score: 3.5/5
Peec AI announces a new product feature 'brand perception' and invites to a live webinar on September 22. The blog also features a new post on 'Introducing AI referrals'.
Peec AI CEO Predicts Unicorn Status Next Year Amid Rapid Growth
Search & AI · Recorded impact score: 3/5
Peec AI, a Berlin-based startup specializing in Generative Engine Optimization (GEO), has grown rapidly since its founding. The company raised nearly $30 million in 2025 from investors including Antler, Identity VC, and Singular VC, and now reports $15 million in annual recurring revenue (ARR). Founded by Marius Meiners, Tobias Siwonia, and Daniel Drabo, Peec AI provides an analysis platform that helps marketing teams achieve visibility in GenAI search results, akin to SEO for Google. With around 100 employees at a new office near the Berlin TV Tower, the company is expanding with a go-to-market office in New York. CEO Marius Meiners targets $25 million ARR by end of this year and $100 million by end of next year, expecting unicorn status within a year. Early challenges included hiring, addressed through creative campaigns like billboards.
- Raised nearly $30 million in 2025 from Antler, Identity VC, and Singular VC.
- Founded by Marius Meiners, Tobias Siwonia, and Daniel Drabo.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Visiting Brand Designer(Intern) | Growth | Berlin | |
| GTM Enablement Specialist(Mid-Level) | Sales | Berlin | |
| GTM Enablement Intern(Intern) | Sales | Multi-Location (2 Locations) | |
| AI Search Manager(Junior) | Customer Experience | New York City | |
| Account Executive - Mid Market(Mid-Level) | Sales | Multi-Location (2 Locations) |
Explore company relationships
Questions about Peec AI
What is Peec AI?
Peec AI is a B2B SaaS platform that tracks and analyses how brands appear across AI search and generative answer engines.
Who uses Peec AI?
Its users include marketing teams, SEO specialists, agencies, enterprise brand teams, analysts, and technical teams integrating AI visibility data into reporting workflows.
How does Peec AI make money?
It makes money through tiered recurring SaaS subscriptions, with higher-value enterprise access for API, integrations, and broader tracking capacity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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