Brandwatch vs SEMrush

AI Updates: 7 New Ways Brandwatch Is Making Our Customers’ Lives Easier

New blog post published Sep 29 detailing seven new AI-driven features and improvements for Brandwatch customers.

AI Scraper Poisoning; Skydance Ad Tech Plans

This article discusses the growing issue of AI agents scraping web content and the measures some publishers take, such as blocking access or licensing content. It highlights reports that Google may be deliberately poisoning search results to mislead SEO tools like Semrush and Ahrefs, undermining their data. The article also covers Skydance's plans for its ad tech stack after CEO David Ellison named a new advertising team led by Jay Askinasi. There are rumors Skydance may drop FreeWheel as its ad server and unify Paramount+ and Pluto TV into a single ad stack. Additionally, the article notes a shift in automotive advertising from national to local campaigns, citing Guideline data.

• Google may be manipulating search results to mislead SEO tools like Semrush and Ahrefs.
• Skydance named Jay Askinasi as head of its new advertising team.
• There are rumors Skydance may drop FreeWheel as its ad server.

Rapidflare and Semrush Partner for AI Readiness in Electronics

Rapidflare, a product intelligence platform for electronics and semiconductors, has announced a partnership with brand visibility platform Semrush, an Adobe company. The collaboration integrates Semrush's AI visibility and search intelligence—covering over 29.2 billion keywords, 43 trillion backlinks, and 317 million AI search prompts—with Rapidflare's product knowledge graph, which structures parts, parameters, and datasheets. The goal is to help electronics manufacturers and distributors improve how their products are discovered and recommended in AI-driven experiences, such as AI assistants used by engineers. The partnership addresses the shift from traditional search to AI-based product discovery, ensuring products are accurately represented and not overlooked in AI-generated answers. Executives from both companies emphasize the importance of bridging visibility and technical product intelligence for reliable AI-driven recommendations.

• Rapidflare and Semrush announced a partnership on October 26, 2026.
• The partnership combines Semrush's AI visibility data (29.2B keywords, 43T backlinks, 317M AI prompts) with Rapidflare's product knowledge graph.
• The goal is to help electronics companies improve product discovery in AI-driven experiences.

Poisoned Google SERPs disrupt rank tracking tools

A new analysis by SEO tool Nozzle reveals that Google has been 'poisoning' search engine results pages (SERPs) since September 2026, serving rank trackers altered versions of SERPs that differ from what normal users see. Nozzle found that since September 13, over 8% of the 27 million SERPs analyzed were 'poisoned', meaning more than half of the usual top-10 results were swapped out with content from platforms like Facebook and Reddit. This impacts SEO tracking tools such as Semrush, which have acknowledged the issue and implemented additional checks. The problem peaked on September 29 at 28.6% and has since declined to around 7% as of mid-October. Nozzle CEO Derek Perkins warns that the poisoned SERPs look normal, making detection difficult. SEOs are advised to cross-reference data with Google Search Console.

• Nozzle analyzed over 27 million Google SERPs across 52 countries since September 13, 2026.
• 8.4% of SERPs were classified as 'Poisoned SERPs' on average, up from 0.17% before September 13.
• Peak poisoning occurred on September 29, 2026, with 28.6% of SERPs affected.