Automated Copywriting & Semantic Optimisation · MarTech Vendor
SEMrush
B2B marketing intelligence software for SEO, ads, and competitive research.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Semrush Holdings, Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 800 Boylston Street, Suite 2475 Boston, MA USA 02199
- Company size
- 201–500
- Market cluster / sector
- Automated Copywriting & Semantic Optimisation
- Market role
- MarTech Vendor
- Ticker
- SEMR
- Official website
- semrush.com
What SEMrush does
Semrush operates a multi-product B2B SaaS model built around proprietary search, advertising, and competitive intelligence datasets. It creates value by aggregating large-scale keyword, backlink, ranking, ad, and visibility data into software workflows used by marketers and agencies for planning, optimisation, benchmarking, and reporting. The platform then expands account value through adjacent modules such as advertising research, AI visibility tracking, influencer analytics, API access, and partner apps.
Category differentiation
This is the B2B marketing software company, not a standalone ad network, media owner, or consumer search engine. It competes in SEO, search intelligence, and marketing workflow software rather than operating the search platforms themselves.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Semrush is a B2B software company providing a subscription-based marketing intelligence and workflow platform centred on SEO, paid search research, competitive advertising intelligence, influencer discovery, and related analytics. Its products help marketers, agencies, and in-house teams research keywords, audit websites, monitor rankings, analyse competitor campaigns, and increasingly measure brand visibility inside AI-driven search and chat environments. The company makes money primarily from recurring software subscriptions, with additional revenue from add-on toolkits, API access, usage expansions, and third-party applications distributed through its App Center. Its paying customers are businesses rather than consumers, especially SEO professionals, performance marketers, agencies, developers, and enterprise marketing teams that need search, content, and competitive data in one platform.
Company news briefing
Briefing updated:
Semrush continues to monitor search ecosystem stability, implementing additional validation checks following anomalies caused by poisoned Google search engine results pages (SERPs). Additionally, the company is actively tracking Google's ongoing AI contribution pilot for publishers via Search Console to maintain accuracy in its marketing intelligence platform.
Business model & monetisation
The core monetisation model is recurring SaaS subscription pricing, sold in tiered plans based on feature access, seat counts, and usage limits. Semrush also monetises through paid add-on toolkits, premium data access, API subscriptions, and incremental charges for expanded capacity or specialist capabilities. A further revenue layer comes from its App Center, where users can subscribe to additional partner or proprietary applications through the broader Semrush ecosystem.
- Core SEO and marketing platform subscriptions
- Software Subscription
- Specialist add-on toolkits and premium modules
- Software Subscription
- API and expanded data access
- Pay-per-Use
- App Center partner and add-on subscriptions
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Receive automated telemetry on strategic moves, acquisitions, and market share shifts across SEMrush's competitive landscape.
SEO intelligence and web analytics software for marketers and agencies.
Digital intelligence software for web, app, ecommerce, and advertising insights.
B2B SaaS for search, marketplace, pricing, and AI visibility.
Enterprise SaaS platform for SEO and AI search visibility.
B2B SaaS for AI search visibility and generative SEO analytics.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
AI Scraper Poisoning; Skydance Ad Tech Plans
AI & Data · Recorded impact score: 3/5
This article discusses the growing issue of AI agents scraping web content and the measures some publishers take, such as blocking access or licensing content. It highlights reports that Google may be deliberately poisoning search results to mislead SEO tools like Semrush and Ahrefs, undermining their data. The article also covers Skydance's plans for its ad tech stack after CEO David Ellison named a new advertising team led by Jay Askinasi. There are rumors Skydance may drop FreeWheel as its ad server and unify Paramount+ and Pluto TV into a single ad stack. Additionally, the article notes a shift in automotive advertising from national to local campaigns, citing Guideline data.
- Google may be manipulating search results to mislead SEO tools like Semrush and Ahrefs.
- Skydance named Jay Askinasi as head of its new advertising team.
Rapidflare and Semrush Partner for AI Readiness in Electronics
AI Readiness · Recorded impact score: 1/5
Rapidflare, a product intelligence platform for electronics and semiconductors, has announced a partnership with brand visibility platform Semrush, an Adobe company. The collaboration integrates Semrush's AI visibility and search intelligence—covering over 29.2 billion keywords, 43 trillion backlinks, and 317 million AI search prompts—with Rapidflare's product knowledge graph, which structures parts, parameters, and datasheets. The goal is to help electronics manufacturers and distributors improve how their products are discovered and recommended in AI-driven experiences, such as AI assistants used by engineers. The partnership addresses the shift from traditional search to AI-based product discovery, ensuring products are accurately represented and not overlooked in AI-generated answers. Executives from both companies emphasize the importance of bridging visibility and technical product intelligence for reliable AI-driven recommendations.
- Rapidflare and Semrush announced a partnership on October 26, 2026.
- The partnership combines Semrush's AI visibility data (29.2B keywords, 43T backlinks, 317M AI prompts) with Rapidflare's product knowledge graph.
Poisoned Google SERPs disrupt rank tracking tools
Search Engine Optimization (SEO) · Recorded impact score: 4/5
A new analysis by SEO tool Nozzle reveals that Google has been 'poisoning' search engine results pages (SERPs) since September 2026, serving rank trackers altered versions of SERPs that differ from what normal users see. Nozzle found that since September 13, over 8% of the 27 million SERPs analyzed were 'poisoned', meaning more than half of the usual top-10 results were swapped out with content from platforms like Facebook and Reddit. This impacts SEO tracking tools such as Semrush, which have acknowledged the issue and implemented additional checks. The problem peaked on September 29 at 28.6% and has since declined to around 7% as of mid-October. Nozzle CEO Derek Perkins warns that the poisoned SERPs look normal, making detection difficult. SEOs are advised to cross-reference data with Google Search Console.
- Nozzle analyzed over 27 million Google SERPs across 52 countries since September 13, 2026.
- 8.4% of SERPs were classified as 'Poisoned SERPs' on average, up from 0.17% before September 13.
OpenAI EMEA B2B Marketing Chief on AI Transforming Marketing
Marketing & AI · Recorded impact score: 2/5
Leila Woodington, OpenAI's head of B2B marketing for EMEA, spoke at Semrush Spotlight 2026 about how the company leverages AI to streamline marketing operations and rethink the marketing department. Despite OpenAI's immense brand recognition, Woodington emphasizes that marketing is still essential to help businesses understand how to apply OpenAI's technology, especially AI agents like 'Dots'. The company continues to hire human marketers who are curious and adaptable, and still partners with agencies, though AI compresses campaign timelines dramatically. Woodington advocates for transforming workflows rather than just adding AI tools, and stresses the importance of human judgment and physical presence in B2B marketing.
- Leila Woodington is OpenAI's head of B2B marketing for EMEA.
- Woodington spoke at Semrush Spotlight 2026 in London.
AI Search Creates Brand-Citation Gap, Semrush Research Shows
AI Search & Brand Visibility · Recorded impact score: 3/5
New research from Semrush, an Adobe company, reveals that AI platforms like ChatGPT, Gemini, and Google AI Overviews are creating a significant gap between brand mentions and citations. The AI Visibility Index 2026, measuring 22 categories across the UK and US, found only 36.7% to 45.3% overlap between top 100 brands mentioned and top 100 domains cited. This fragmentation means brands can dominate AI answers without their websites being cited, and vice versa. Marketers are advised to treat AI visibility as multi-dimensional, recognizing that different platforms yield different results and that PR, earned media, and content influence AI representation. The study recommends cross-functional ownership of AI visibility, localizing strategies, and measuring both mentions and citations separately.
- Semrush's AI Visibility Index 2026 analyzed 22 categories across four AI platforms (ChatGPT, Gemini, Google AI Overviews, Google AI Mode) in the UK and US.
- The overlap between top 100 brands mentioned and top 100 domains cited ranged from 36.7% to 45.3% in the UK.
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Questions about SEMrush
What is Semrush?
Semrush is a B2B software platform for SEO, paid search research, competitor intelligence, and related marketing analytics.
Who uses Semrush?
Its main users are SEO teams, digital marketers, agencies, PPC specialists, developers, and enterprise marketing departments.
How does Semrush make money?
It earns revenue mainly from recurring software subscriptions, plus add-ons, API access, and paid applications within its ecosystem.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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