SEMrush

Semrush operates a multi-product B2B SaaS model built around proprietary search, advertising, and competitive intelligence datasets. It creates value by aggregating large-scale keyword, backlink, ranking, ad, and visibility data into software workflows used by marketers and agencies for planning, optimisation, benchmarking, and reporting. The platform then expands account value through adjacent modules such as advertising research, AI visibility tracking, influencer analytics, API access, and partner apps.

Semrush is a B2B software company providing a subscription-based marketing intelligence and workflow platform centred on SEO, paid search research, competitive advertising intelligence, influencer discovery, and related analytics. Its products help marketers, agencies, and in-house teams research keywords, audit websites, monitor rankings, analyse competitor campaigns, and increasingly measure brand visibility inside AI-driven search and chat environments.

The company makes money primarily from recurring software subscriptions, with additional revenue from add-on toolkits, API access, usage expansions, and third-party applications distributed through its App Center. Its paying customers are businesses rather than consumers, especially SEO professionals, performance marketers, agencies, developers, and enterprise marketing teams that need search, content, and competitive data in one platform.