LLMrefs

LLMrefs is a United Kingdom-based private B2B software company that provides a SaaS platform for measuring and improving brand visibility across AI search engines, answer engines, and large language model interfaces. Its core product tracks prompts, citations, brand mentions, share of voice, and query fan-out behaviour across multiple AI systems, then exposes this data through dashboards, CSV exports, and API access. The company is positioned around generative search analytics rather than traditional search engine optimisation alone. The business sells primarily to SEO teams, digital marketers, agencies, growth teams, publishers, and content strategists that need to understand how brands appear in AI-generated responses. It makes money through subscription software, with a simple flat-rate pricing model and a freemium entry point. Around the core platform, LLMrefs also offers adjacent utilities such as AI crawlability checks, prompt and conversation research tools, and query expansion tools that support AI search optimisation workflows.