Competitive Landscape
Competitors of Fanatics
The leading market alternatives to Fanatics in 2026 include Amazon, DICK'S Sporting Goods, DraftKings and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.
Direct Competitors
Verified direct market alternatives and primary competitors of Fanatics.
Global commerce, cloud, advertising and subscription platform company.
United States
US sporting goods retailer with e-commerce, retail media and youth sports assets.
345 Court Street, Coraopolis, Pennsylvania 15108 · Est. 1948 · >5,000 team
Consumer wagering platform spanning sportsbook, fantasy, casino and sports media.
United States · Est. 2012 · 1,001–5,000 team
Sports betting, fantasy and casino platform for US consumers.
United States · Est. 2009
Global sportswear brand with a strong direct digital commerce ecosystem.
United States · Est. 1964 · >5,000 team
Sports streaming platform monetised by subscriptions, advertising and adjacencies.
United Kingdom · Est. 2007 · 1,001–5,000 team
B2B gambling software, content and services provider for licensed operators.
Est. 1999 · >5,000 team
Gaming and hospitality operator with digital betting and loyalty platforms.
100 WEST LIBERTY STREET, 12TH FLOOR RENO NV 89501 · Est. 1937 · >5,000 team
Companies in the same market segment
The following companies operate within the same market segment ("Commercial Sports Betting & Wagering"). Category assignment is verified; this does not imply a direct competitive relationship.
Sports media and betting group linking audience and wagering.
Floor 2, Waterport Place, Gibraltar · Est. 2019 · 501–1,000 team
Ad-supported sports scores, statistics and media platform.
Croatia · Est. 2010 · 201–500 team
Builds blockchain infrastructure and licensed digital collectibles experiences.
#600-565 Great Northern Way, Vancouver, British Columbia, Canada, V5T 0H8 · Est. 2018 · 50–200 team
Gaming digital collectibles marketplace with membership and brand partnership services.
Singapore · Est. 2018 · <10 team
Gen Z sports publisher with owned leagues and brand partnerships.
20 Jay Street, Suite 600, Brooklyn, NY 11201 · 201–500 team
Fantasy sports gaming platform with licensed digital card trading.
5, avenue du Général de Gaulle, 94160 Saint-Mandé, France · Est. 2018 · 50–200 team
Sports betting odds comparison publisher with affiliate, ads and subscriptions.
8 Salisbury Square, London (registered address shown in Companies House records) · Est. 2000 · 50–200 team
Sports-focused CDP for supporter data, activation and revenue growth.
Sweden · 10–49 team
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