FanDuel

Intuit Reviews Media; OpenAI Expands ChatGPT Ads

AdExchanger reports that Intuit is conducting a review of its U.S. media investments after recent changes including shuttering its SMB MediaLabs ad network and switching creative agencies to Mother New York. Despite a large share-price decline, Intuit’s U.S. marketing spend rose year-over-year. Separately, OpenAI is rapidly expanding its ChatGPT ads pilot across Europe, adding a custom-audiences feature, opening regional ads roles, and cautiously ramping exposure by country. The roundup also highlights a FanDuel lawsuit tied to a Bryce Harper promotional video, a Madison Square Garden data breach report, concerns about AI-generated content on LinkedIn, publisher complaints in litigation with OpenAI, Google’s new disclosure about AI-created or -edited ads, and Airbnb hiring Michael Tabtabai as VP of creative.

FanDuel sent Bryce Harper video to gambler with addiction

FanDuel is being sued after a Philadelphia Inquirer report said Phillies star Bryce Harper recorded a personalized 21-second video message for Terry Thompson, a FanDuel customer who the lawsuit says has a gambling problem. The suit alleges FanDuel used VIP perks and assigned VIP managers to cultivate high‑spending customers; Thompson reportedly wagered $18.5 million with FanDuel since 2020, took out additional mortgages, lost his home to foreclosure and sought psychiatric treatment. The incident spotlights tensions around athlete endorsements, sportsbook marketing practices and the broader relationship between professional sports and gambling platforms.

Miroma Group Acquires Ad Results Media

London-based Miroma Group has acquired a majority stake in Ad Results Media (ARM), a creator, audio and performance media agency, marking Miroma’s largest U.S. move since its 2002 founding. The stake was purchased from Los Angeles private equity firm Shamrock Capital, which will retain a “significant minority” holding. ARM CEO Jordan Fox will remain in place. ARM is described as one of the world’s largest buyers of podcast and audio media and works with brands such as FanDuel, Molson Coors and ZipRecruiter. The transaction integrates ARM’s New York, Houston and Los Angeles offices into Miroma’s portfolio of more than two dozen specialist agencies; the combined group employs 900+ people and will oversee over $750 million in annual media investment. Financial terms were not disclosed.