Commercial Sports Betting & Wagering · B2C Consumer App / Platform · Publisher & Media Owner
FanDuel
Sports betting, fantasy and casino platform for US consumers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- FanDuel, Inc.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- United States
- Market cluster / sector
- Commercial Sports Betting & Wagering
- Market role
- B2C Consumer App / Platform · Publisher & Media Owner
- Official website
- fanduel.com
What FanDuel does
FanDuel runs a multi-product digital wagering and gaming ecosystem. It acquires sports and gaming users through brand marketing, promotions, content and app distribution, then monetises them through repeated betting, gaming and contest activity. The model creates value by combining sportsbook, casino, fantasy sports, racing, prediction trading and media content inside one consumer brand, allowing shared wallets, repeated engagement and cross-sell across regulated use cases.
Category differentiation
FanDuel is a consumer betting and gaming operator, not a B2B adtech or martech vendor. It is distinct from pure media brands because its main revenue comes from wagering and gaming activity rather than advertising alone.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
FanDuel, Inc. is a US consumer gaming platform operating digital sportsbook, online casino, fantasy sports, horse racing and prediction-style products through mobile and web applications. Its core business is taking wagers and entry fees from individual users in regulated markets, while also operating media properties such as FanDuel TV and FanDuel Research to deepen engagement and increase betting activity. The company generates most of its revenue from sportsbook hold, casino house edge, fantasy contest fees and other real-money gameplay. It sells directly to consumers, not enterprise buyers. FanDuel’s product portfolio is designed to increase frequency, retention and cross-sell by moving the same user across betting, fantasy, racing and media experiences within one account ecosystem.
Company news briefing
Briefing updated:
FanDuel faces continued legal scrutiny regarding VIP marketing practices and athlete endorsement campaigns directed at vulnerable gamblers. Concurrently, the sportsbook remains active across major digital marketing channels, leveraging partnerships such as Ad Results Media and securing an exclusive integration with the social sports app Real App for the NFL season.
Business model & monetisation
FanDuel monetises primarily through percentage-based gaming revenue: sportsbook margin between stakes and payouts, casino house edge, racing wagering economics, and contest entry fees for fantasy and skill-based products. It supplements this with pay-per-use style monetisation tied to wagering volume and gameplay frequency, supported by aggressive promotions to acquire and retain users. Owned media assets such as FanDuel TV and FanDuel Research add secondary advertising and audience monetisation while feeding users back into betting products.
- Sportsbook wagering
- Percentage Take-Rate
- Online casino gaming
- Percentage Take-Rate
- Fantasy contests and skill games
- Pay-per-Use
- Horse racing wagering
- Percentage Take-Rate
- Media inventory and content monetisation
- Ad-Supported
Products & capabilities
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Competitors & alternatives
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Free Sports Network SportsGrid Up for Sale Amid Revenue Decline
M&A · Recorded impact score: 2/5
SportsGrid, a 24-hour free ad-supported streaming (FAST) sports network focused on betting, odds, and analysis, is reportedly up for sale. The company has faced declining revenue since 2022 and lost key partnerships with FanDuel (ended mid-2025) and BetMGM (not renewed in 2024). Investment bank Telos Advisers is leading the sale process, which has been pitched to potential buyers since summer. A sports betting or online gaming company is expected to be the likely buyer, though the sale price remains unclear. Bankers argue SportsGrid can recover through media licensing and sales agreements. The network remains available on various FAST platforms including Roku, Samsung TV Plus, LG Channels, Vizio, and streaming services like Amazon Prime Video and YouTube TV. A new owner could influence its programming and distribution strategy.
- SportsGrid is up for sale, with investment bank Telos Advisers leading the process.
- SportsGrid's revenue has declined since 2022, when it generated $20 million.
Real App Partners Exclusively with FanDuel for Sportsbook and Prediction Markets
Partnership · Recorded impact score: 1/5
Real App, a social sports app with 1.5 million monthly active users, has named FanDuel its first official and exclusive sportsbook and prediction market partner. The partnership will integrate FanDuel odds and contextual markets directly into Real's live sports experience, allowing members to view odds, engage with betting-related content, and access FanDuel's platform. The integration is set to begin with the 2026 NFL season. FanDuel, a subsidiary of Flutter Entertainment, aims to connect with the next generation of sports fans through this collaboration. Features will be optional and can be disabled in the Real app settings. FanDuel emphasizes responsible gaming tools and commitments.
- Real App named FanDuel as its first official and exclusive sportsbook and prediction market partner.
- The partnership will integrate FanDuel odds and contextual markets into Real's live sports experience.
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Questions about FanDuel
What is FanDuel?
FanDuel is a consumer platform for sportsbook betting, online casino, fantasy sports, horse racing and related media content.
Who uses FanDuel?
Individual consumers use FanDuel, especially sports bettors, fantasy players, online casino users and horse racing bettors in regulated markets.
How does FanDuel make money?
FanDuel makes money from sportsbook hold, casino house edge, fantasy and skill-game entry fees, racing wagering economics and smaller media monetisation streams.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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