Observed Signal · Oct 20, 2026 · M&A - Rumour · Source: Cord Cutters News · Impact: 2/5 · Sentiment: Neutral
Free Sports Network SportsGrid Up for Sale Amid Revenue Decline
SportsGrid, a 24-hour free ad-supported streaming (FAST) sports network focused on betting, odds, and analysis, is reportedly up for sale. The company has faced declining revenue since 2022 and lost key partnerships with FanDuel (ended mid-2025) and BetMGM (not renewed in 2024). Investment bank Telos Advisers is leading the sale process, which has been pitched to potential buyers since summer. A sports betting or online gaming company is expected to be the likely buyer, though the sale price remains unclear. Bankers argue SportsGrid can recover through media licensing and sales agreements. The network remains available on various FAST platforms including Roku, Samsung TV Plus, LG Channels, Vizio, and streaming services like Amazon Prime Video and YouTube TV. A new owner could influence its programming and distribution strategy.
The potential sale of a FAST sports network highlights consolidation pressures in the free streaming ad market, but the deal is still rumored and not yet confirmed, making it moderately important.
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Key Takeaways & Evidence Grounding
- SportsGrid is up for sale, with investment bank Telos Advisers leading the process.
- SportsGrid's revenue has declined since 2022, when it generated $20 million.
- Partnership with FanDuel ended in mid-2025; BetMGM did not renew in 2024.
- A sports betting or online gaming company is the likely buyer, per sources.
- SportsGrid remains available on Roku, Samsung TV Plus, LG Channels, Vizio, and other platforms.
Connected Companies & Entities
1 Entity mapped“Its partnership with FanDuel, which began in 2020, ended in mid-2025.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
FanDuel Sports Network to Stream Free NBA and NHL Games
FanDuel Sports Network, operated by Main Street Sports Group, began streaming select live local NBA and NHL games for free on ad-supported platforms starting in mid‑November 2025. The launch marks the network’s first push into Free Ad‑Supported Streaming TV (FAST), with games featured on platforms such as Pluto TV, Prime Video and Samsung TV Plus. FanDuel says early data shows integrated prompts are converting free viewers into paid subscribers. The company plans a dedicated 24/7 FAST channel in 2026. The initiative challenges the traditional regional sports network (RSN) subscription model by prioritizing broader reach and ad-supported monetization over guaranteed subscription revenue.
NBC Sports Integrates Sportradar's GameFrame into NBA Broadcasts
The regional sports network (RSN) model is unraveling — FanDuel Sports Network is shutting down, Main Street Sports Group failed to find a buyer, and multiple MLB, NBA and NHL teams face losing local broadcast partners. In contrast, NBC Sports Regional Sports Networks signed a multi-year deal with Sportradar to deploy GameFrame across markets for the 2025-26 and 2026-27 NBA seasons. GameFrame converts official NBA player-tracking data into real-time on-air graphics, animated replays, shot charts and customized digital assets, aiming to deepen fan engagement and make broadcasts more valuable to advertisers. The article argues that product and technology investments (better broadcasts) can preserve and even increase the value of sports ad inventory, whereas RSNs that relied solely on distribution economics are at risk.
Gopuff hands onsite adtech to Instacart in retail media alliance
Gopuff, the convenience delivery app, has partnered with competitor Instacart to run its onsite advertising capabilities via Instacart's white-label Carrot Ads technology. The deal, announced in September, also includes Gopuff joining the Instacart Marketplace for rapid delivery in as fast as 15 minutes. Gopuff's head of ads, Michael Peroutka, explains the rationale: leveraging Instacart's demand generation (over 9,000 brand advertisers and a 300-person sales team) to establish a revenue floor while freeing Gopuff's team to focus on bespoke, experiential campaigns that leverage its youth-skewing audience (80% aged 18-34) and vertical integration. The partnership highlights a trend of alliances between competing retailers in retail media. Peroutka emphasizes a shared metric of total contribution profit and 'cubic profitability' as a north star, and criticizes vanity metrics like ROI and ROAS, focusing on moving product.
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