DraftKings
DraftKings is a consumer wagering platform spanning sportsbook, fantasy, casino and sports media.
DraftKings operates in the B2C Consumer App / Platform segment.
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Distinction
DraftKings is a consumer real-money gaming and fantasy sports platform, not a B2B adtech or martech vendor. It should also not be confused with a generic sports media publisher, even though it operates DK Network as an owned media property.
- Founded
- 2012
- Headquarters
- United States
- Core Segment
- B2C Consumer App / Platform
- Company Size
- 1,001–5,000
- Official Links
- Website
- Verified
- 2026-04-21
Key insights about DraftKings
Subsidiaries
Explore entities and platforms operated by DraftKings.
Competitors
Key competitors include Caesars Entertainment.
Similar Companies
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Acquisitions
View companies acquired by DraftKings over time.
DraftKings: About
DraftKings runs a multi-product consumer wagering ecosystem. It acquires sports fans and bettors through its brand, promotions, mobile apps and owned media, then converts them into transacting users across sportsbook, fantasy sports, casino and racing. Value is created by increasing betting frequency, retention and wallet share per user, while using a unified account structure to move customers between adjacent gaming products.
Products & Services in Categories
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Media Channel
DraftKings: Market Position
DraftKings is a US-listed consumer gaming platform focused on online sports betting, daily fantasy sports, online casino gaming and related sports media. Its products are aimed at adult consumers in regulated jurisdictions and are delivered through web and mobile interfaces, with a shared account and wallet structure that supports cross-sell across betting, fantasy and casino use cases.
The company makes money primarily from transactional gaming revenue rather than subscriptions: sportsbook hold on wagers, contest fees and rake in fantasy products, and house edge from casino gameplay. It also operates DK Network, a sports content property that supports audience engagement and customer acquisition into its wagering ecosystem.
DraftKings: Frequently Asked Questions
What is DraftKings?
DraftKings is a public US consumer gaming company offering online sports betting, daily fantasy sports, casino gaming, racing and sports media products.
Who uses DraftKings?
Its users are adult consumers in regulated markets, including sports bettors, fantasy players, casino users, racing bettors and sports content audiences.
How does DraftKings make money?
It earns revenue mainly from sportsbook hold, fantasy contest fees and rake, casino house edge, and related cross-sell and engagement across its product ecosystem.
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