Competitive Landscape
Competitors of DraftKings
The leading market alternatives to DraftKings in 2026 include FanDuel, Fanatics, bet365 Partners and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.
Direct Competitors
Verified direct market alternatives and primary competitors of DraftKings.
Sports betting, fantasy and casino platform for US consumers.
United States · Est. 2009
Sports commerce platform spanning retail, collectibles, betting and media.
>5,000 team
Affiliate programme driving player acquisition for bet365 betting products.
Hillside (Sports) GP Limited (registration number 111829), Unit 1.1, First Floor, Waterport Place, 2 Europort Avenue, Gibraltar · Est. 2000 · >5,000 team
Online sportsbook and casino platform for real-money wagering.
England · Est. 2000 · 1,001–5,000 team
Sports betting media group with B2B content and data products.
The Old Rectory, Church Street, Weybridge, Surrey, England, KT13 8DE · Est. 1997 · 201–500 team
Digital sports media owner monetising audiences through affiliate and advertising revenue.
Sankt Annæ Plads 28, 1250 København K, Denmark · Est. 2004 · 1,001–5,000 team
Performance marketing publisher for online gambling operators.
Est. 2012 · 201–500 team
French lottery, betting and online gaming operator.
3 – 7 Quai du Point du Jour, 92100 Boulogne-Billancourt Cedex · Est. 1933 · >5,000 team
Companies in the same market segment
The following companies operate within the same market segment ("Commercial Sports Betting & Wagering"). Category assignment is verified; this does not imply a direct competitive relationship.
Sports media and betting group linking audience and wagering.
Floor 2, Waterport Place, Gibraltar · Est. 2019 · 501–1,000 team
Consumer sportsbook and betting platform for regulated markets.
Malta · Est. 2017 · 10–49 team
Ad-supported sports scores, statistics and media platform.
Croatia · Est. 2010 · 201–500 team
Fantasy sports gaming platform with licensed digital card trading.
5, avenue du Général de Gaulle, 94160 Saint-Mandé, France · Est. 2018 · 50–200 team
Sports betting odds comparison publisher with affiliate, ads and subscriptions.
8 Salisbury Square, London (registered address shown in Companies House records) · Est. 2000 · 50–200 team
B2B fantasy sports software for licensed gaming operators.
c/o Ace of Spades, Box 3696, 103 59 Stockholm, Sweden · Est. 2013 · 10–49 team
Online bingo operator with a turnkey B2B gaming platform.
The Reflector, East Wing, 8 Hanover Quay, Dublin 2, D02R573 · Est. 2010 · 201–500 team
Affiliate publisher driving gambling customer acquisition through SEO content.
22 Greenville St., St. Helier, Channel Island of Jersey JE4 8PX · Est. 2006 · 501–1,000 team
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