Broadway Gaming
Online bingo operator with a turnkey B2B gaming platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Broadway Gaming Limited
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- The Reflector, East Wing, 8 Hanover Quay, Dublin 2, D02R573
- Company size
- 201–500
- Market role
- B2C Consumer App / Platform
- Official website
- broadwaygaming.com
What Broadway Gaming does
Broadway Gaming combines two complementary businesses. First, it owns and operates regulated online bingo and casino brands that acquire, retain, and monetise adult players through wagers, deposits, and game margin. Second, it offers Dragonfish as a proprietary hosted platform for gaming operators, providing content aggregation, operator tools, and end-to-end infrastructure so partners can launch and run bingo and casino products without building the stack themselves.
Category differentiation
Broadway Gaming is an online gambling operator and gaming platform provider, not a media, adtech, or Broadway theatre business. It is specifically focused on bingo and casino infrastructure plus owned gambling brands.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Broadway Gaming is an Irish online gambling company operating both consumer-facing bingo and casino brands and a B2B platform business. Its consumer division runs a portfolio of more than 25 bingo and slot brands aimed at adult UK players, while its Dragonfish platform provides hosted bingo and casino infrastructure to third-party operators. The company makes money through real-money gaming economics on its owned brands and through platform monetisation on the B2B side, likely combining licensing and revenue-share arrangements. Its 2022 acquisition of 888’s bingo assets, including Dragonfish, positioned it as a larger integrated bingo operator with both direct player revenue and operator platform revenue.
Business model & monetisation
Broadway Gaming monetises its owned B2C portfolio through player deposits, wagers, and retained gaming margin across bingo and slot products. Its multi-brand model supports repeat play through promotions and lifecycle marketing. On the B2B side, Dragonfish is monetised as a hosted platform through a mix likely centred on licensing, platform fees, and revenue-share arrangements tied to operator activity and game volume.
- Owned bingo and casino brands
- Real-money gaming margin from deposits and wagers
- Dragonfish platform
- Licensing and hosted platform fees
- Operator revenue share
- Performance-linked revenue share agreements
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Competitors & alternatives
- Allwyn
Regulated lottery operator with digital gaming and lottery technology businesses.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Broadway Gaming
What is Broadway Gaming?
Broadway Gaming is an Irish online gambling company that operates consumer bingo and casino brands and offers the Dragonfish platform to gaming operators.
Who uses Broadway Gaming?
Adult UK gambling players use its consumer brands, while online gaming operators and gambling partners use its Dragonfish platform.
How does Broadway Gaming make money?
It earns gaming margin from player wagering on its owned brands and platform-related fees or revenue share from B2B operator clients.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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