DoubleU Games
DoubleU Games is a public mobile game publisher focused on social casino and casual games.
DoubleU Games operates in the Publisher & Media Owner segment.
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Distinction
This is a consumer mobile gaming company and publisher, not an adtech, martech or enterprise software vendor. It should be distinguished from casino operators using real-money gambling models, as the provided products are described as free-to-play social casino games.
- Founded
- 2012
- Headquarters
- 16F, Gangnam Finance Center, 152 Teheran-ro, Gangnam-gu, Seoul, South Korea
- Core Segment
- Publisher & Media Owner
- Company Size
- 201–500
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about DoubleU Games
DoubleU Games: About
DoubleU Games develops, publishes and operates proprietary free-to-play mobile and social games. It creates value by acquiring users, retaining them through live operations and content updates, and converting a subset of players into paying users via purchases of virtual chips and in-game items. Advertising provides an additional monetisation layer from non-paying or lightly paying players. Portfolio expansion through acquisitions adds new genres, studios and revenue bases.
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
DoubleU Games: Market Position
DoubleU Games is a South Korea-based public mobile gaming company focused on free-to-play social casino and casual game experiences. Its portfolio includes titles such as DoubleDown Casino, DoubleU Casino, Take5 Free Slots and DoubleU Bingo, distributed across mobile app stores and social platforms. The company monetises primarily through in-app purchases of virtual currency and items, with in-app advertising as a secondary revenue stream.
Its customer base is primarily adult casual gamers and social casino players rather than enterprise buyers. The company has also used acquisitions to broaden its portfolio and geographic reach, including DoubleDown Interactive and Paxie Games, suggesting a strategy of combining internally operated live games with inorganic genre expansion.
DoubleU Games: Frequently Asked Questions
What is DoubleU Games?
DoubleU Games is a South Korea-based public mobile gaming company focused on free-to-play social casino and casual games.
Who uses DoubleU Games?
Its products are used by consumers, especially adult casual gamers, social casino players, bingo players and mobile game users across app stores and social platforms.
How does DoubleU Games make money?
It makes money mainly through in-app purchases of virtual currency and items, with additional revenue from in-app advertising and acquired game operations.
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