Huuuge Games

Mobile games industry: multiple hiring moves

A jobs digest reports hiring and internal promotions across the mobile games sector. Notable appointments include Maggy Katz and William Hughes at Scopely; Jose Saarniniemi at Metacore to lead Merge Mansion; Michael Scalzitti at Electronic Arts; Yoji Hirano at Roblox for developer relations in Japan; and multiple hires at Apple Arcade, Zynga, Outfit7, Fateless Games, Miniclip, Google, Blizzard, Unity, King, Motorsport Games, Duolingo, Anzu and others. The piece lists many senior and junior roles — product, marketing, monetisation, communications, commercial and C-suite hires — and names new board members at the UK trade body TIGA. The article is a recruitment roundup rather than reporting on product launches or financial events.

Investor Presentation Released: Huuuge Games

AI parsed presentation narrative: Huuuge Games is prioritizing bottom-line efficiency and high-margin Direct-to-Consumer (DTC) revenue over aggressive top-line expansion. The company is leveraging its record-high EBITDA margins and strong cash flow to fund a capital distribution policy while aggressively scouting M&A opportunities in the iGaming B2C sector. Strategic pillars: Core business longevity, iGaming Entry via M&A.

LifeStreet Launches A Revamped Mobile DSP To Help Predict ROAS

LifeStreet released Nero, a revamped mobile DSP designed to make programmatic buying more transparent and predictive. Nero lets developers test variables such as cost, budget, KPIs and bid type on a small portion of traffic to forecast outcomes and then apply the best-performing strategies to the full campaign to improve ROAS. The platform emphasizes supply transparency and includes a UI for creating lookalike segments, with explanations for why the system makes particular decisions. LifeStreet’s clients include Wooga, Jam City, Huuuge and Playdemic (EA-owned). LifeStreet notes competition from Facebook, Google, Liftoff, Vungle and AppLovin. The company plans to launch a self-serve option later this year, signaling a broader shift toward in-housing and hybrid programmatic models. Playdemic was acquired by Electronic Arts for $1.4 billion last year, underscoring UA efficiency as a strategic priority in mobile gaming.