Esports Leagues & Wagering Content · Publisher & Media Owner
Catena Media
Performance marketing publisher for online gambling operators.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Catena Media plc
- Entity type
- COMPANY
- Founded
- 2012
- Company size
- 201–500
- Market cluster / sector
- Esports Leagues & Wagering Content
- Market role
- Publisher & Media Owner
- Ticker
- CTM.ST
- Official website
- catenamedia.com
What Catena Media does
Catena Media creates value by acquiring high-intent user traffic through owned digital media properties focused on sports betting and online casino content, then converting that audience into referred customers for gambling operators. It supplements this owned-and-operated publisher model with a sub-affiliation network that enables third-party affiliates and partners to route leads through its infrastructure. Revenue is therefore generated from performance outcomes rather than from selling software licences to consumers.
Category differentiation
Catena Media is not a gambling operator or sportsbook; it is a publisher and affiliate marketing business that sends customers to operators. It is also not a general-purpose martech or adtech vendor, as its core focus is gambling lead generation through owned media and affiliate partnerships.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Catena Media plc is a public digital publishing and performance marketing company focused on online sports betting and casino markets. It owns and operates a portfolio of content sites such as Bonus.com, Lineups.com, PlayUSA.com and related state-specific properties that attract high-intent audiences through editorial content, comparisons, guides and search visibility. It also operates MRKTPLAYS, a proprietary sub-affiliation platform that extends lead distribution beyond its owned media. The company makes money primarily by sending qualified traffic and customer leads to online gambling operators under performance-based commercial agreements. Its direct paying customers are sportsbook and casino operators, as well as affiliate partners using its network infrastructure, while end users consume its consumer-facing content for free. The business model combines publisher economics, affiliate lead generation and network-based partner distribution, with a strong concentration in regulated gambling markets, especially North America.
Company news briefing
Briefing updated:
Catena Media reported continued revenue growth and solid margins for Q1 2026, following the publication of its 2025 Annual Report. The company has also convened an Extraordinary General Meeting for late May 2026. This period of financial stability is complemented by industry recognition, as the group was recently shortlisted for the Best Casino Affiliate category at the 2026 iGB Affiliate Awards.
Business model & monetisation
Catena Media primarily monetises through affiliate and performance marketing agreements. The main mechanisms are cost-per-acquisition payments when referred users register or deposit, revenue-share agreements tied to player value, and hybrid CPA plus revenue-share arrangements that vary by operator, market and player economics. Its owned media portfolio generates the traffic, while MRKTPLAYS adds network-based sub-affiliation monetisation and lead distribution revenue.
- Affiliate lead generation for operators
- CPA and hybrid performance agreements
- Revenue-share on referred players
- Percentage of player value
- Sub-affiliation network revenue via MRKTPLAYS
- Partner network take-rate / performance share
- Advertising-supported publisher traffic
- Brand-funded free content monetisation linked to affiliate conversion
Products & capabilities
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Competitors & alternatives
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Digital sports media owner monetising audiences through affiliate and advertising revenue.
Affiliate publisher driving gambling customer acquisition through SEO content.
iGaming affiliate publisher and platform operator.
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Recent recorded signals
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Questions about Catena Media
What is Catena Media?
Catena Media is a public digital publishing and affiliate marketing company focused on online sports betting and casino markets.
Who uses Catena Media?
Its direct customers are online gambling operators and affiliate partners, while consumers use its betting and casino content sites for information and comparisons.
How does Catena Media make money?
It earns revenue mainly through performance-based affiliate agreements, including CPA, revenue share and hybrid lead-generation arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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