Gambling.com Group

Gambling.com Group is a digital publishing and performance marketing company focused on the online gambling sector. Through web properties such as Gambling.com and Casinos.com, it publishes editorial reviews, rankings, comparison tables and localised guides that help users choose online sportsbooks and casinos. It monetises this audience primarily by referring users to gambling operators under affiliate agreements, with additional revenue from advertising and an emerging subscription and data-services component following acquisitions including Odds Holdings, Inc. Its direct customers are licensed online gambling operators that pay for qualified customer acquisition, while its audience consists of consumers researching betting and casino options. The business model depends on acquiring high-intent traffic, especially via SEO and premium domains, converting that traffic into operator referrals, and extending monetisation across multiple geographies and product categories.