Esports Leagues & Wagering Content · Publisher & Media Owner · Data Provider / Broker
Gambling.com Group
Affiliate publisher driving gambling customer acquisition through SEO content.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Gambling.com Group Limited
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- 22 Greenville St., St. Helier, Channel Island of Jersey JE4 8PX
- Company size
- 501–1,000
- Market cluster / sector
- Esports Leagues & Wagering Content
- Market role
- Publisher & Media Owner · Data Provider / Broker
- Ticker
- GAMB
- Official website
- gambling.com
What Gambling.com Group does
The company operates owned digital media properties in the online gambling vertical and uses editorial content, comparison tools and search-led discovery to attract users with strong commercial intent. It then creates value by directing those users to licensed betting and casino operators, which pay the company on performance-based commercial terms. The model is asset-light relative to operators, with revenue scaling through additional content coverage, geographic localisation, premium domains and adjacent data or subscription offerings.
Category differentiation
This is not a gambling operator, sportsbook or online casino; it is a publisher and affiliate marketing group that sends users to those operators. It is also distinct from broad adtech networks because its core asset is owned gambling content and referral traffic.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Gambling.com Group is a digital publishing and performance marketing company focused on the online gambling sector. Through web properties such as Gambling.com and Casinos.com, it publishes editorial reviews, rankings, comparison tables and localised guides that help users choose online sportsbooks and casinos. It monetises this audience primarily by referring users to gambling operators under affiliate agreements, with additional revenue from advertising and an emerging subscription and data-services component following acquisitions including Odds Holdings, Inc. Its direct customers are licensed online gambling operators that pay for qualified customer acquisition, while its audience consists of consumers researching betting and casino options. The business model depends on acquiring high-intent traffic, especially via SEO and premium domains, converting that traffic into operator referrals, and extending monetisation across multiple geographies and product categories.
Company news briefing
Briefing updated:
Following its analysis of favourable 2027 online casino licence conditions in Austria, Gambling.com Group has rebranded to Grandstand Limited (Nasdaq: GRSD). This corporate evolution positions the business as an "intelligence layer" for sports, gaming, and entertainment, focusing on sports data and audience monetisation through assets like OddsJam and RotoWire. While the Gambling.com consumer brand remains operational, the Group continues to adapt its editorial platforms to international regulatory shifts, maintaining a strategic emphasis on compliance across its expanded digital portfolio.
Business model & monetisation
The core monetisation model is performance-based affiliate marketing, with operators paying CPA and revenue-share commissions for referred users. Additional monetisation comes from advertising inventory on the group’s publishing properties, onboarding or commercial arrangement fees with operators, and a growing subscription and data-services stream linked to acquired odds and analytics assets. Revenue is therefore a mix of recurring referral economics, media monetisation and software/data-style subscriptions.
- Affiliate referrals to gambling operators
- CPA and revenue-share commissions
- Advertising on owned publishing properties
- Ad-supported media inventory
- Onboarding and commercial fees from operators
- Service and commercial setup fees
- Odds and data subscriptions
- SaaS / software subscription
Products & capabilities
No products with linked sources are available in this view.
Unlock Full Intelligence Profile for Gambling.com Group
Get unlimited access to corporate ownership, historical M&A transactions, verified tech stack telemetry, and live market signals in the interactive Knowledge Graph.
Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Products & market categories
Media Channel
Technology
Competitors & alternatives
Track competitor shifts
Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Gambling.com Group's competitive landscape.
Digital sports media owner monetising audiences through affiliate and advertising revenue.
Sports betting odds comparison publisher with affiliate, ads and subscriptions.
Performance marketing publisher for online gambling operators.
iGaming affiliate publisher and platform operator.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
6-K Financial Filing Analysis for Gambling.com Group (2026-08-13)
financials · Recorded impact score: 3.8/5
Grandstand Limited (formerly Gambling.com Group Limited) filed its interim report for the six-month period ended June 30, 2026. For H1 2026, the company reported total revenue of $78.20 million, a 3% decline year-over-year (9% on a constant currency basis), driven by SEO and Google algorithmic headwinds affecting its marketing segment, partially offset by a 13% expansion in its data subscription business. Operating profit reached $2.10 million compared to an operating loss of $4.81 million in H1 2025, which had been burdened by a $21.63 million contingent consideration fair value charge. Net loss for the six-month period was $5.80 million, primarily due to higher net finance expenses ($6.33 million) and $3.30 million in restructuring charges from a workforce reduction of approximately 25%. On July 16, 2026, the corporate name was officially changed to Grandstand Limited, and the company subsequently launched Rollcard, a specialized Visa debit card targeting high-volume gaming and trading participants.
- Revenue for H1 2026 totaled $78.20 million (down 3% YoY), while Q2 2026 revenue was $37.76 million (down 5% YoY).
- Implemented a major restructuring in May 2026 reducing approximately 25% of the workforce, incurring $3.30 million in restructuring expenses in H1 2026.
Explore company relationships
Questions about Gambling.com Group
What is Gambling.com Group?
Gambling.com Group is a publicly listed digital publishing and affiliate marketing company focused on online gambling, operating content and comparison sites that refer users to betting and casino operators.
Who uses Gambling.com Group?
Its direct paying customers are online gambling operators seeking customer acquisition, while its media properties are used by bettors and casino players researching operators and offers.
How does Gambling.com Group make money?
It mainly earns affiliate commissions such as CPA and revenue share from referred users, supplemented by advertising revenue and a growing subscription and data-services stream.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
Continue your research on Gambling.com Group
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.