Raketech
Raketech is a iGaming affiliate publisher and platform operator.
Analyst Perspective
Raketech is a Malta-headquartered digital affiliate marketing and publishing company focused mainly on iGaming and adjacent sports information products. It operates a portfolio of owned media properties such as casino review sites, bonus comparison portals, sports betting content brands, and sports listings products that attract consumer traffic through editorial content, localisation, comparison tools, and free-to-play experiences. It also operates AffiliationCloud, a proprietary affiliate platform that connects publishers and advertisers with analytics, payment management, partner discovery, and compliance workflows. The company makes money primarily by referring users from its owned and partner-facing digital properties to iGaming operators under performance-based commercial models such as CPA, revenue share, and hybrid agreements. Its customers are therefore mainly iGaming operators, advertisers, and affiliate publishers that pay for traffic, conversions, platform access, or participation in affiliate programmes, while end-users consume its content products free of charge.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Raketech has appointed Peter Ekmark as Chair of the Board, succeeding Kathryn Moore Baker, alongside the addition of Måns Svalborn as a director. This leadership transition follows a solid start to 2026, with Q1 results reflecting improved EBITDA and a strategic prioritisation of the group’s core Nordic Affiliation Marketing portfolio. Johan Svensson continues to lead as CEO, supported by Victoria Darmanin as Interim CFO, as the company focuses on optimising its performance in key markets.
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Key insights about Raketech
Category Differentiation
Raketech is not an aerospace or rocket engineering company. It is a digital affiliate marketing, publishing, and partner platform business focused on iGaming and sports audiences.
Raketech: About
Raketech combines two connected business models. First, it owns and operates digital publishing assets that generate intent-driven traffic in casino, sports betting, and sports information niches, then monetises that traffic through affiliate referral agreements with operators. Second, it provides affiliate infrastructure via AffiliationCloud, which centralises tracking, analytics, payments, partner management, and compliance, creating a platform layer that supports both Raketech’s own media operations and third-party ecosystem participants.
How Raketech Works & Monetises
Business model analysis and core revenue streams
Raketech monetises chiefly through performance marketing economics: CPA fees, revenue-share agreements, and hybrid affiliate deals tied to referred users converting into depositing or active customers for iGaming operators. It also appears to generate platform-related revenue from AffiliationCloud through participation in affiliate activity, workflow enablement, and potentially software or service fees around payments, analytics, and compliance. Its owned media properties additionally support monetisation through advertising inventory and affiliate links embedded in editorial and comparison content.
Revenue Channels
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Raketech: Key Competitors & Alternatives
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Performance marketing publisher for online gambling operators.
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Affiliate marketing platform and network for brands and publishers.
Raketech: Frequently Asked Questions
What is Raketech?
Raketech is a digital affiliate marketing and publishing group focused on iGaming and sports, with owned media brands and an affiliate platform called AffiliationCloud.
Who uses Raketech?
Its direct customers are mainly iGaming operators, advertisers, and affiliate publishers, while consumers use its casino, betting, and sports information sites for free.
How does Raketech make money?
It primarily earns performance-based affiliate revenue through CPA, revenue-share, and hybrid deals, with additional platform-related and advertising income.
Company Facts
- Founded
- 2010
- Headquarters
- St George’s Business Centre – Level 7a, St George’s Road, St Julian’s, STJ 3202
- Core Segment
- Publisher & Media Owner
- Company Size
- 50–200
- Official Link
- raketech.com