Consumer Cashback Rewards & Coupons · AdTech Vendor · Media Arbitrator / Ad Network
Tradedoubler
Affiliate marketing platform and network for brands and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Tradedoubler AB
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- Sweden
- Company size
- 201–500
- Market cluster / sector
- Consumer Cashback Rewards & Coupons
- Market role
- AdTech Vendor · Media Arbitrator / Ad Network
- Ticker
- TRAD
- Official website
- tradedoubler.com
What Tradedoubler does
Tradedoubler runs a two-sided performance marketing platform. It connects advertisers seeking sales growth with publishers and partners seeking monetisation opportunities, provides the tracking and payout infrastructure required to execute campaigns, and captures value from both software access and transaction flow. The model benefits from marketplace scale: more publishers improve advertiser outcomes, while more advertisers increase monetisation opportunities for publishers and partners.
Category differentiation
Tradedoubler is an affiliate and partner marketing platform and network, not a general-purpose DSP or a consumer shopping marketplace. It serves advertisers, agencies and publishers with performance marketing infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tradedoubler AB is a Swedish listed adtech company that operates affiliate and partner marketing software and network infrastructure for advertisers, publishers and agencies. Its core offer centres on performance-based partnership marketing: brands launch programmes, connect with publishers, track conversions and pay commission on verified sales. The company combines self-serve platform access with managed network functionality, giving advertisers both software and marketplace distribution. The business generates revenue through a hybrid model of platform fees and transaction-linked commissions on affiliate-driven sales. Its direct customers are businesses, especially e-commerce brands, advertisers and marketing teams seeking measurable customer acquisition, as well as publishers monetising traffic through the network. Strategically, Tradedoubler has expanded beyond core affiliate infrastructure into influencer marketing, lead generation and app-growth capabilities through acquisitions including Metapic, Kaha/Zezam, Emailing Network and Pocket Media’s app install business.
Company news briefing
Briefing updated:
Following its transition to NYORDA AB under CEO Matthias Stadelmeyer, the group is actively addressing the 'zero-click' challenge by showcasing Emna.ai, its proprietary solution designed to measure brand visibility in AI-generated answers. As a launch partner for PI LIVE’s BuildLab, Tradedoubler is collaborating on practical tools to navigate this shifting landscape. Concurrently, the network is championing new upper-funnel valuation and monetisation models, such as pay-per-citation and retrieval tracking, to ensure content publishers are rewarded for driving brand discovery within Large Language Models.
Business model & monetisation
Tradedoubler monetises through percentage take-rates on affiliate transactions and partner-driven sales, combined with SaaS-style platform access, onboarding and implementation fees where applicable. The core commercial mechanism is pay-for-performance commission revenue layered onto advertiser programmes, with additional software and service income from self-serve access, campaign management and adjacent solutions in influencer marketing, lead generation and app acquisition.
- Affiliate network commissions
- Percentage Take-Rate
- Platform access and self-serve software
- Software Subscription
- Implementation and managed campaign services
- Service Fee
- Influencer, lead-generation and app-growth solutions
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Affiliate marketing platform for brands, agencies, publishers and creators.
Affiliate and performance marketing platform for brands and publishers.
Partnership marketing software for affiliates, creators, referrals, and publishers.
Affiliate platform, network and agency for performance partnerships.
Affiliate network and platform for performance-based commerce marketing.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Four Priorities for Growing Mature Affiliate Programs
Affiliate Marketing · Recorded impact score: 1/5
This article provides strategic guidance for brands looking to scale mature affiliate marketing programs. It outlines four key priorities: updating the program's technical setup and commission structures to align with current business goals, creating a compelling value proposition for publishers, rebalancing the partner mix to reduce over-reliance on a few partners, and integrating affiliate marketing into the broader marketing strategy. The article cites two case studies from Tradedoubler: Fraser Hart, which achieved 18% year-on-year sales growth and a 31% increase in order value through product-level tracking and variable commissions, and Huawei UK, which saw 87% revenue growth and 61% sales growth through closer planning and varied partner mix.
- Fraser Hart achieved 18% year-on-year sales growth and a 31% increase in order value using product-level tracking and variable commissions via Tradedoubler.
- Huawei UK achieved 87% year-on-year revenue growth and 61% sales growth through a strategy of closer commercial planning and varied partner mix with Tradedoubler.
AI's Impact on Publishing: Framework for Navigating the Chaos
AI · Recorded impact score: 2/5
This article from Hello Partner discusses the disruptive impact of AI on the publishing and affiliate marketing industries, particularly focusing on declining organic search traffic and revenue. It highlights an APMA survey where 42% of publishers reported a decline in Google organic search traffic due to AI, and 46% said AI search negatively affected traffic or earnings. The piece promotes the upcoming AIP Summit at PI LIVE Europe, which aims to explore solutions, such as partnerships for AI visibility and AI-driven tools for partnership programs. It also mentions the BuildLab competition where companies like Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network developed AI tools to address industry time-sucks. The article is largely a promotional preview for the event, rather than a detailed analysis or breaking news.
- APMA survey of 67 publishers found 42% reported a decline in Google organic search traffic due to AI.
- 46% of publishers in the survey said AI search had 'already negatively affected' traffic or earnings.
Meet Tradedoubler at PI LIVE: Cocktails, Global Growth and AI Visibility
Recorded impact score: 2/5
Heading to PI LIVE Europe? Meet Tradedoubler at The Cocktail Vault, explore global growth and publisher opportunities, and hear our CEO debate AI visibility.
BuildLab Competition: Seven Affiliate Firms Build AI Time-Saving Tools
Affiliate Marketing · Recorded impact score: 2/5
PI LIVE Europe's BuildLab competition brought together seven affiliate marketing companies to develop next-generation partnership tools addressing manual tasks and data fragmentation. Teams from Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network built working prototypes in one day using AI tools and MCP integrations. Bravo Savings Network won the challenge, and Adtraction won the community vote. Optimise also launched AI-powered agents (Insight Agent and Growth Agent) at the event. The conference highlighted the need for industry-wide standards, with Kevin Edwards of APMA emphasizing collaboration for long-term sustainability. The Performance Marketing Awards are expanding into global partnership awards. The overall sentiment is positive, focusing on growth, innovation, and standards.
- PI LIVE hosted BuildLab, where Bravo Savings Network won the challenge, and Adtraction won the community vote.
- Seven companies participated: Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network, building AI-driven prototypes in one day.
New blog post: La afiliación como clave del éxito de MediaMarkt en Black Friday
Recorded impact score: 3/5
A new blog post has been added to the Tradedoubler blog feed, discussing the role of affiliate marketing in MediaMarkt's Black Friday success.
Explore company relationships
Questions about Tradedoubler
What is Tradedoubler?
Tradedoubler is a Swedish listed adtech company that runs an affiliate and partner marketing platform and network for advertisers, publishers and agencies.
Who uses Tradedoubler?
E-commerce brands, advertisers, SMEs, agencies and publishers use Tradedoubler to run or monetise performance-based partnership programmes.
How does Tradedoubler make money?
Tradedoubler makes money from commission-based take-rates on affiliate sales, plus platform access, onboarding and related service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
26 publicly documented primary sources and citations linked across the market graph.
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