Tradedoubler
Affiliate marketing platform and network for brands and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Tradedoubler AB
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- Sweden
- Company size
- 201–500
- Market role
- AdTech Vendor
- Ticker
- TRAD
- Official website
- tradedoubler.com
What Tradedoubler does
Tradedoubler runs a two-sided performance marketing platform. It connects advertisers seeking sales growth with publishers and partners seeking monetisation opportunities, provides the tracking and payout infrastructure required to execute campaigns, and captures value from both software access and transaction flow. The model benefits from marketplace scale: more publishers improve advertiser outcomes, while more advertisers increase monetisation opportunities for publishers and partners.
Category differentiation
Tradedoubler is an affiliate and partner marketing platform and network, not a general-purpose DSP or a consumer shopping marketplace. It serves advertisers, agencies and publishers with performance marketing infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tradedoubler AB is a Swedish listed adtech company that operates affiliate and partner marketing software and network infrastructure for advertisers, publishers and agencies. Its core offer centres on performance-based partnership marketing: brands launch programmes, connect with publishers, track conversions and pay commission on verified sales. The company combines self-serve platform access with managed network functionality, giving advertisers both software and marketplace distribution. The business generates revenue through a hybrid model of platform fees and transaction-linked commissions on affiliate-driven sales. Its direct customers are businesses, especially e-commerce brands, advertisers and marketing teams seeking measurable customer acquisition, as well as publishers monetising traffic through the network. Strategically, Tradedoubler has expanded beyond core affiliate infrastructure into influencer marketing, lead generation and app-growth capabilities through acquisitions including Metapic, Kaha/Zezam, Emailing Network and Pocket Media’s app install business.
Company news briefing
Briefing updated:
Following its transition to NYORDA AB under CEO Matthias Stadelmeyer, the group is actively addressing the 'zero-click' challenge by showcasing Emna.ai, its proprietary solution designed to measure brand visibility in AI-generated answers. As a launch partner for PI LIVE’s BuildLab, Tradedoubler is collaborating on practical tools to navigate this shifting landscape. Concurrently, the network is championing new upper-funnel valuation and monetisation models, such as pay-per-citation and retrieval tracking, to ensure content publishers are rewarded for driving brand discovery within Large Language Models.
Business model & monetisation
Tradedoubler monetises through percentage take-rates on affiliate transactions and partner-driven sales, combined with SaaS-style platform access, onboarding and implementation fees where applicable. The core commercial mechanism is pay-for-performance commission revenue layered onto advertiser programmes, with additional software and service income from self-serve access, campaign management and adjacent solutions in influencer marketing, lead generation and app acquisition.
- Affiliate network commissions
- Percentage Take-Rate
- Platform access and self-serve software
- Software Subscription
- Implementation and managed campaign services
- Service Fee
- Influencer, lead-generation and app-growth solutions
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- Adtraction
European affiliate network and partner marketing platform.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
BuildLab Competition: Seven Affiliate Firms Build AI Time-Saving Tools
Affiliate Marketing · Recorded impact score: 2/5
At PI LIVE Europe, the BuildLab competition brings together seven affiliate marketing companies to develop next-generation partnership tools that address time-consuming manual tasks, approval chasing, and data fragmentation in the affiliate channel. Teams from Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network will build working prototypes in a single day, using AI tools, models, and MCP integrations. The winner will be announced at the AIP Summit on October 21. This initiative highlights the industry's focus on leveraging AI to streamline operations and enhance strategic work.
- PI LIVE is hosting BuildLab, a competition to create next-gen partnership tools.
- Seven companies participate: Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network.
New blog post: La afiliación como clave del éxito de MediaMarkt en Black Friday
Recorded impact score: 3/5
A new blog post has been added to the Tradedoubler blog feed, discussing the role of affiliate marketing in MediaMarkt's Black Friday success.
Content's Role Grows in Affiliate Marketing Amid AI-Driven Discovery
Affiliate Marketing · Recorded impact score: 2/5
The article discusses the expanding role of content publishers in affiliate marketing, driven by changes in consumer discovery influenced by generative AI. It argues that last-click attribution undervalues content's contribution to brand discovery, consideration, and confidence, and calls for evolving measurement models to recognize influence. It cites industry data showing content publishers account for about 21% of affiliate spend, and highlights examples from the Tradedoubler network, including MediaMarkt and Intermundial, where content strategies drove growth. The piece also touches on emerging measurement models like retrieval tracking and licensing, and references EMNA AI for improving AI visibility.
- Content publishers account for around 21% of affiliate spend, according to APMA's State of the Affiliate Nation.
- MediaMarkt's Spanish affiliate programme delivered 15% year-on-year growth in confirmed sales, 18% revenue growth, and an 11% uplift in conversion rate.
CloseUp: Antonio Matijevic Profile
Affiliate & Performance Marketing · Recorded impact score: 1/5
A profile interview with Antonio Matijevic, published on August 28, 2026 on affiliateBLOG.de. Matijevic, originally from Istria and now living in Sydney, studied Wirtschaftspsychologie at HAM Ismaning and entered affiliate marketing in 2020 as a working student. He joined Tradedoubler and progressed through roles including Partner Development Manager, Team Lead and Head of Partner Development DACH. He currently serves as Head of Partner Development APAC at Tradedoubler, overseeing nine markets. The piece is published on affiliateBLOG.de, a project of MAI xpose360 GmbH, and authored by Julia Heinz.
- Article published on 2026-08-28 on affiliateBLOG.de by Julia Heinz.
- Antonio Matijevic is Head of Partner Development APAC at Tradedoubler and is responsible for nine markets in the APAC region.
Podcast: AI Visibility and Affiliate Marketing Future
Affiliate & Performance Marketing · Recorded impact score: 2/5
Episode 75 of the Affiliate TalkxX podcast (published 2026-08-07) features a live discussion about the role of affiliate and partner marketing in an AI-driven digital landscape. Host Julian Weiß speaks with guests Benjamin Gromann (Tradedoubler), Yann Dutertre (Awin) and André Kögler (impact.com / APMC). The episode covers market data from the Affiliate & Partner Marketing Council (APMC) showing affiliate channels influence roughly 25% of transactions when all touchpoints are considered (about 12.5% last-click), the growing importance of publisher content for Large Language Models (LLMs), the emergence of LLM “citations” as a new visibility metric, and the need for new upper-funnel valuation and commission models (e.g., WKZ models) to capture non-last-click value.
- Episode 75 of Affiliate TalkxX was published on 2026-08-07 and is a live podcast about AI visibility and affiliate marketing.
- Guests on the episode included Benjamin Gromann (Tradedoubler), Yann Dutertre (Awin) and André Kögler (impact.com); Julian Weiß hosted.
Explore company relationships
Questions about Tradedoubler
What is Tradedoubler?
Tradedoubler is a Swedish listed adtech company that runs an affiliate and partner marketing platform and network for advertisers, publishers and agencies.
Who uses Tradedoubler?
E-commerce brands, advertisers, SMEs, agencies and publishers use Tradedoubler to run or monetise performance-based partnership programmes.
How does Tradedoubler make money?
Tradedoubler makes money from commission-based take-rates on affiliate sales, plus platform access, onboarding and related service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
26 publicly documented primary sources and citations linked across the market graph.
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