impact.com vs Tradedoubler

Awin, CJ, Partnerize, impact.com CEOs to Map Industry's Future

The CEOs and co-founders of Awin, CJ, Partnerize, and impact.com will join forces for a keynote at PI LIVE Europe to discuss the future of the affiliate and performance marketing industry. The discussion comes as the industry faces significant shifts driven by AI, including the rise of AI shopping agents and changing customer journeys. Recent research cited in the article shows 72% of AI platform users use AI for product research, 42% of consumers use AI tools for shopping, and Mastercard predicts one in ten will routinely use AI agents to shop by 2030. The leaders will address the need for new measurement and attribution models beyond last-click, aiming to scale the industry tenfold. The keynote will be moderated by Jennifer Goodwin.

• Awin, CJ, Partnerize, and impact.com are participating in a joint keynote at PI LIVE Europe.
• The keynote features CEOs and co-founders Sean Sewell, Todd Crawford, Adam Ross, and Santi Pierini.
• The discussion aims to map out the future of the affiliate and performance industry.

impact.com Powers Minecraft’s First-Ever Affiliate Program and Unveils Next-Generation AI Partnership Technology

impact.com announces a new press release covering Minecraft's first-ever affiliate program and the unveiling of next-generation AI partnership technology.

impact.com Powers Minecraft Affiliate Program, Unveils AI Partnership Tech

impact.com reported Q2 progress including Minecraft selecting its platform to power Minecraft’s first-ever affiliate program, the unveiling of next-generation AI-powered partnership technology at its iPX event, and continued customer growth. The company added over 700 customers in the quarter, growing its base to more than 6,500 brands. New platform capabilities announced include AI-powered partnership assistance and autonomous agents, a public Model Context Protocol (MCP) connector, creator storefronts, improved creator discovery and faster payouts. impact.com also published benchmark research ahead of Amazon Prime Day and highlighted its industry recognitions and podcast audience growth.

• Minecraft selected impact.com to power its first-ever affiliate program.
• impact.com added more than 700 new customers in Q2, bringing its global customer community to more than 6,500 brands.
• At its iPX event, impact.com unveiled AI-powered partnership assistance and autonomous agents, a Model Context Protocol (MCP) connector, creator storefronts, social amplification features, and faster creator payouts.

New blog post: La afiliación como clave del éxito de MediaMarkt en Black Friday

A new blog post has been added to the Tradedoubler blog feed, discussing the role of affiliate marketing in MediaMarkt's Black Friday success.

BuildLab Competition: Seven Affiliate Firms Build AI Time-Saving Tools

At PI LIVE Europe, the BuildLab competition brings together seven affiliate marketing companies to develop next-generation partnership tools that address time-consuming manual tasks, approval chasing, and data fragmentation in the affiliate channel. Teams from Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network will build working prototypes in a single day, using AI tools, models, and MCP integrations. The winner will be announced at the AIP Summit on October 21. This initiative highlights the industry's focus on leveraging AI to streamline operations and enhance strategic work.

• PI LIVE is hosting BuildLab, a competition to create next-gen partnership tools.
• Seven companies participate: Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network.
• Each team builds a working prototype in one day using AI tools and MCP integrations.

Content's Role Grows in Affiliate Marketing Amid AI-Driven Discovery

The article discusses the expanding role of content publishers in affiliate marketing, driven by changes in consumer discovery influenced by generative AI. It argues that last-click attribution undervalues content's contribution to brand discovery, consideration, and confidence, and calls for evolving measurement models to recognize influence. It cites industry data showing content publishers account for about 21% of affiliate spend, and highlights examples from the Tradedoubler network, including MediaMarkt and Intermundial, where content strategies drove growth. The piece also touches on emerging measurement models like retrieval tracking and licensing, and references EMNA AI for improving AI visibility.

• Content publishers account for around 21% of affiliate spend, according to APMA's State of the Affiliate Nation.
• MediaMarkt's Spanish affiliate programme delivered 15% year-on-year growth in confirmed sales, 18% revenue growth, and an 11% uplift in conversion rate.
• Inter mundial's affiliate programme generated more than 20,000 confirmed sales, 9% revenue growth, and a 9% increase in affiliate ROI.