impact.com vs Tradedoubler

AI Answers Now Top Starting Point for Product Research

According to impact.com's latest research report, 'The new front door: How AI is rewriting the buyer's journey', AI-generated answers have become the most common starting point for product research among AI-active U.S. consumers. The survey of 1,128 consumers found that 47% began their most recent product search with an AI-generated response, with 33% using a standalone AI platform and 14% using an AI Overview in search, while only 26% started with traditional search engine results. Additionally, 72% of respondents sometimes, usually, or always click through from an AI tool to a brand or retailer website before making a final decision, but only 27% had used a direct brand website for research in the previous 30 days. The report highlights the challenges brands face in attributing AI's influence on purchase decisions, and emphasizes the need for brands to build visibility and trust across AI platforms, publishers, creators, and communities.

• 47% of AI-active U.S. consumers began their last product search with an AI-generated response.
• 33% used a standalone AI platform, and 14% used an AI Overview in search.
• 26% started with traditional search engine results.

Awin, CJ, Partnerize, impact.com CEOs to Map Industry's Future

The CEOs and co-founders of Awin, CJ, Partnerize, and impact.com will join forces for a keynote at PI LIVE Europe to discuss the future of the affiliate and performance marketing industry. The discussion comes as the industry faces significant shifts driven by AI, including the rise of AI shopping agents and changing customer journeys. Recent research cited in the article shows 72% of AI platform users use AI for product research, 42% of consumers use AI tools for shopping, and Mastercard predicts one in ten will routinely use AI agents to shop by 2030. The leaders will address the need for new measurement and attribution models beyond last-click, aiming to scale the industry tenfold. The keynote will be moderated by Jennifer Goodwin.

• Awin, CJ, Partnerize, and impact.com are participating in a joint keynote at PI LIVE Europe.
• The keynote features CEOs and co-founders Sean Sewell, Todd Crawford, Adam Ross, and Santi Pierini.
• The discussion aims to map out the future of the affiliate and performance industry.

impact.com Powers Minecraft’s First-Ever Affiliate Program and Unveils Next-Generation AI Partnership Technology

impact.com announces a new press release covering Minecraft's first-ever affiliate program and the unveiling of next-generation AI partnership technology.

Four Priorities for Growing Mature Affiliate Programs

This article provides strategic guidance for brands looking to scale mature affiliate marketing programs. It outlines four key priorities: updating the program's technical setup and commission structures to align with current business goals, creating a compelling value proposition for publishers, rebalancing the partner mix to reduce over-reliance on a few partners, and integrating affiliate marketing into the broader marketing strategy. The article cites two case studies from Tradedoubler: Fraser Hart, which achieved 18% year-on-year sales growth and a 31% increase in order value through product-level tracking and variable commissions, and Huawei UK, which saw 87% revenue growth and 61% sales growth through closer planning and varied partner mix.

• Fraser Hart achieved 18% year-on-year sales growth and a 31% increase in order value using product-level tracking and variable commissions via Tradedoubler.
• Huawei UK achieved 87% year-on-year revenue growth and 61% sales growth through a strategy of closer commercial planning and varied partner mix with Tradedoubler.
• The article was published on 2026-10-14 by Hello Partner.

AI's Impact on Publishing: Framework for Navigating the Chaos

This article from Hello Partner discusses the disruptive impact of AI on the publishing and affiliate marketing industries, particularly focusing on declining organic search traffic and revenue. It highlights an APMA survey where 42% of publishers reported a decline in Google organic search traffic due to AI, and 46% said AI search negatively affected traffic or earnings. The piece promotes the upcoming AIP Summit at PI LIVE Europe, which aims to explore solutions, such as partnerships for AI visibility and AI-driven tools for partnership programs. It also mentions the BuildLab competition where companies like Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network developed AI tools to address industry time-sucks. The article is largely a promotional preview for the event, rather than a detailed analysis or breaking news.

• APMA survey of 67 publishers found 42% reported a decline in Google organic search traffic due to AI.
• 46% of publishers in the survey said AI search had 'already negatively affected' traffic or earnings.
• The AIP Summit is scheduled to take place at PI LIVE Europe to discuss AI's impact and solutions.

Meet Tradedoubler at PI LIVE: Cocktails, Global Growth and AI Visibility

Heading to PI LIVE Europe? Meet Tradedoubler at The Cocktail Vault, explore global growth and publisher opportunities, and hear our CEO debate AI visibility.