Oddschecker
Sports betting odds comparison publisher with affiliate, ads and subscriptions.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Oddschecker Global Media
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- 8 Salisbury Square, London (registered address shown in Companies House records)
- Company size
- 50–200
- Market role
- Publisher & Media Owner
- Official website
- oddschecker.com
What Oddschecker does
The company runs a publisher-led audience aggregation model centred on sports betting discovery and comparison. It attracts consumer traffic with real-time odds, free bet offers, editorial content and betting tools, then converts that attention into monetisation through bookmaker referral commissions and media inventory sales. On top of the free product, it upsells serious bettors into a premium subscription product that provides advanced analytics and reduced-ad or premium access features.
Category differentiation
Oddschecker is not a bookmaker or sportsbook; it is a publisher and comparison platform that routes users to betting operators. It also differs from pure betting tipster services by combining odds aggregation, editorial content, affiliate referrals and a premium analytics layer.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Oddschecker is a UK-based consumer sports betting publisher and odds comparison platform. Its core product aggregates real-time odds, offers and market data from multiple bookmakers into a single interface, alongside editorial content and betting tools. It also operates a mobile app and a paid premium layer, Oddschecker+, which offers advanced analytics, market signals and premium betting insights. The business generates revenue from three main sources: affiliate commissions from bookmaker referrals, advertising and sponsorship sales against its audience, and direct consumer subscriptions for premium analytics. Its customers therefore span both end users, namely sports bettors, and commercial buyers such as betting operators, advertisers and agencies seeking access to a high-intent gambling audience.
Company news briefing
Briefing updated:
Oddschecker has enhanced its platform capabilities through the introduction of Bet Builders and updated betting offers across several sports. To capitalise on the FIFA World Cup, the company has deployed specialised sections for promotional aggregators and expert betting insights. These technical and content-led developments signify a focus on expanding product functionality and optimising user engagement during high-profile sporting events.
Business model & monetisation
Oddschecker uses a hybrid monetisation model. The core platform primarily earns affiliate commissions when users click through to partner bookmakers and transact, supplemented by direct advertising and sponsorship revenue sold across web and app inventory. It also monetises via recurring direct-to-consumer subscription fees through Oddschecker+, which adds premium analytics, AI-driven insights and enhanced tooling. This creates a mix of performance-based partner revenue, brand-funded media revenue and subscription income.
- Affiliate bookmaker referrals
- Performance-based commission on user clickouts and downstream betting activity
- Display advertising and sponsorships
- Brand-funded media inventory sales across web and app
- Premium subscription product
- Recurring monthly or annual consumer subscription fees
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Oddschecker
What is Oddschecker?
Oddschecker is a sports betting odds comparison publisher that aggregates bookmaker prices, offers, editorial content and betting tools across web and app products.
Who uses Oddschecker?
It is used by sports bettors comparing odds and promotions, as well as bookmakers, advertisers and agencies buying access to its betting audience.
How does Oddschecker make money?
It earns money from affiliate commissions on bookmaker referrals, advertising and sponsorship sales, and paid subscriptions to its premium Oddschecker+ product.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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