Oddschecker
Oddschecker is a sports betting odds comparison publisher with affiliate, ads and subscriptions.
Oddschecker operates in the Publisher & Media Owner segment.
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Distinction
Oddschecker is not a bookmaker or sportsbook; it is a publisher and comparison platform that routes users to betting operators. It also differs from pure betting tipster services by combining odds aggregation, editorial content, affiliate referrals and a premium analytics layer.
- Founded
- 2000
- Headquarters
- 8 Salisbury Square, London (registered address shown in Companies House records)
- Core Segment
- Publisher & Media Owner
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-21
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Oddschecker: About
The company runs a publisher-led audience aggregation model centred on sports betting discovery and comparison. It attracts consumer traffic with real-time odds, free bet offers, editorial content and betting tools, then converts that attention into monetisation through bookmaker referral commissions and media inventory sales. On top of the free product, it upsells serious bettors into a premium subscription product that provides advanced analytics and reduced-ad or premium access features.
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Oddschecker: Market Position
Oddschecker is a UK-based consumer sports betting publisher and odds comparison platform. Its core product aggregates real-time odds, offers and market data from multiple bookmakers into a single interface, alongside editorial content and betting tools. It also operates a mobile app and a paid premium layer, Oddschecker+, which offers advanced analytics, market signals and premium betting insights.
The business generates revenue from three main sources: affiliate commissions from bookmaker referrals, advertising and sponsorship sales against its audience, and direct consumer subscriptions for premium analytics. Its customers therefore span both end users, namely sports bettors, and commercial buyers such as betting operators, advertisers and agencies seeking access to a high-intent gambling audience.
Oddschecker: Frequently Asked Questions
What is Oddschecker?
Oddschecker is a sports betting odds comparison publisher that aggregates bookmaker prices, offers, editorial content and betting tools across web and app products.
Who uses Oddschecker?
It is used by sports bettors comparing odds and promotions, as well as bookmakers, advertisers and agencies buying access to its betting audience.
How does Oddschecker make money?
It earns money from affiliate commissions on bookmaker referrals, advertising and sponsorship sales, and paid subscriptions to its premium Oddschecker+ product.
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