AiScore

The business operates as a digital sports media publisher and traffic monetisation platform. It creates value by collecting and structuring real-time sports data, then presenting it via consumer-facing websites, mobile apps and embeddable widgets. This generates a large, sports-engaged audience, particularly valuable for betting and performance advertisers.

Revenue is generated by selling advertising and performance campaigns across its inventory. Inventory includes app-open ads, match page banners, chat banners, odds and live-stream placements, as well as impressions generated through its free widget on partner sites. Campaigns are priced on CPM and CPT models, with geo-targeting to high-conversion markets. The core economics rely on maximising user engagement, page views and app sessions to increase ad impressions and conversions for advertisers and betting partners.

AiScore (operated by ONE SPORTS LIMITED) runs a sports livescore platform and mobile apps focused on football and other sports. It aggregates and publishes real-time match scores, statistics, league tables, odds links and live-stream pointers across thousands of competitions, and also offers an embeddable live score widget for third-party sites.

The company monetises its audience and traffic primarily through advertising and betting-related commercial partnerships. It sells app and web inventory on CPM/CPT bases across multiple placements and uses its free widget to extend reach onto partner publishers’ properties. Direct paying customers are performance advertisers, gambling operators and affiliates; end-users (fans and bettors) access the service for free.