Sofascore

Sofa IT creates value by aggregating and structuring real-time sports data (scores, fixtures, detailed player and match statistics) and presenting it through web and mobile interfaces with advanced visual analytics (heatmaps, shot maps, momentum graphs). This delivers high-utility information and engagement to sports fans and professionals worldwide, building a large, recurring audience. Although the precise commercial arrangements are not stated, the model is that of a digital sports publisher: attract and retain users with comprehensive live data and analytics, then monetise audience attention and traffic, most plausibly via digital advertising inventory on its website and apps and possibly through data or partnership deals with betting, fantasy or media companies. The company operates the product itself rather than licensing it as enterprise SaaS.

Sofa IT d.o.o. is a Croatian technology company that develops and operates a real-time sports scores and statistics platform used by millions of sports fans globally. Its core product provides live scores, fixtures, player and match statistics, proprietary player ratings, and visual analytics across hundreds of leagues and competitions, delivered via website and mobile applications. The platform is free to access for end-users and functions primarily as a digital sports media property. While the exact revenue model is not disclosed, it is highly likely to monetise its large audience through digital advertising and potentially commercial partnerships with sportsbooks, media, or fantasy sports operators. Direct paying customers are not explicitly stated; the clearly identified users are global sports fans and related professionals who consume the service as a free product.