Sofascore
Ad-supported sports scores, statistics and media platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Sofa IT d.o.o.
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Croatia
- Company size
- 201–500
- Market role
- Publisher & Media Owner
- Official website
- sofascore.com
What Sofascore does
The business combines a consumer sports information platform with owned media monetisation. It attracts users through real-time live scores, match statistics, news and fantasy engagement, then monetises that attention by selling advertising inventory to brands and agencies across web and mobile. Additional ecosystem tools, such as tournament management and listing products, help expand content supply and reinforce audience engagement.
Category differentiation
This is a sports media and live scores platform, not a sofa retailer or furniture marketplace. It is also not primarily a B2B sports data infrastructure vendor, even though it sells advertising and offers organiser tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sofascore is a Croatian digital sports media platform operated by Sofa IT d.o.o. It provides live scores, match statistics, fixtures, standings, sports news and related engagement features across web and mobile. Its core product serves sports fans and other users seeking real-time sports information, while its advertising business sells access to that audience to brands and media agencies. The company primarily makes money from advertising on its owned-and-operated properties, including direct media sales and programmatic monetisation across web and in-app inventory. It also appears to extend its ecosystem through products such as Torneo, which helps tournament organisers publish competitions into the Sofascore environment, and fantasy features that deepen user retention and session frequency.
Company news briefing
Briefing updated:
Sofascore has achieved a significant growth milestone, surpassing 100 million Android downloads, a development driven by record-breaking engagement during the FIFA World Cup 2026. This expansion solidifies the platform’s position as a central data hub, with its proprietary player ratings increasingly integrated into viral social media narratives and global sports conversations. Furthermore, the company continues to diversify its editorial offering through fan-focused utility content, such as tournament logistical guides, complementing its core statistical analysis and performance metrics.
Business model & monetisation
Sofascore’s main monetisation model is ad-supported publishing: display, native, video and sponsorship inventory sold through direct media sales and programmatic demand. The mobile app also supports optional paid ad removal, which functions as a light subscription or premium upgrade. Adjacent B2B tooling such as Torneo supports ecosystem expansion and may contribute software-related or indirect revenue by increasing inventory, content depth and user retention.
- Advertising inventory across web and app
- Ad-supported publishing sold via direct and programmatic channels
- Sponsorship and branded placements
- Direct media sales
- Optional ad removal or premium upgrade
- Consumer subscription-style payment
- Tournament organiser tooling
- Software platform or ecosystem monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Olympia-Verlag
German sports publisher behind kicker and related advertising services.
- Livesport
Sports media platform for live scores, statistics and fan engagement.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Sofascore
What is Sofascore?
Sofascore is a sports media platform offering live scores, statistics, fixtures, news and related fan engagement features across web and mobile.
Who uses Sofascore?
Sports fans use it for real-time match tracking and statistics, while brands, advertisers and agencies use its audience inventory for advertising campaigns.
How does Sofascore make money?
It mainly makes money from advertising across its website and app, including direct sponsorships and programmatic inventory sales, with some possible incremental revenue from premium features and organiser tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
Continue your research on Sofascore
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.