LiveScore Group
Sports media and betting group linking audience and wagering.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- LiveScore Group Limited
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Floor 2, Waterport Place, Gibraltar
- Company size
- 501–1,000
- Market role
- Publisher & Media Owner
- Official website
- livescoregroup.com
What LiveScore Group does
LiveScore Group operates a hybrid consumer internet model built on owned sports media audiences and regulated betting products. It attracts large volumes of sports fans through real-time scores, editorial content, apps and engagement products, then monetises that attention in two ways: by selling advertising and sponsorship access to brands and agencies, and by converting a portion of users into sportsbook customers across LiveScore Bet and Virgin Bet. The company reinforces this model by owning key product and engineering capability, using first-party audience data to improve campaign value and betting conversion efficiency.
Category differentiation
This is the corporate group behind the LiveScore media platform and sportsbook brands, not just the standalone LiveScore scores app. It is also not a pure adtech vendor or pure publisher, because regulated betting is a core revenue engine.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LiveScore Group Limited is a privately held UK sports media and betting company. It owns and operates LiveScore, a large sports publisher platform focused on real-time scores, match data, news and selected live content, alongside the LiveScore Bet and Virgin Bet sportsbook brands. The group also sells advertising and brand partnership inventory against its owned sports audience through its commercial media sales offering. The business model combines audience aggregation and engagement on its media properties with monetisation through advertising sales and regulated wagering revenue. Its direct customers are consumers using its sports content and betting products, and brands and agencies buying access to its audience. The group creates value by converting sports media traffic into betting activity, while also monetising that same audience through direct ad sales, partnerships and first-party data-led targeting.
Business model & monetisation
The company uses a blended monetisation strategy. Advertising revenue comes from selling app and web inventory, brand partnerships and data-enabled campaign solutions through its commercial advertising offering. Transactional revenue comes from sportsbook and gaming activity via betting margins, odds pricing and ongoing player value in regulated markets. The integrated media-to-betting funnel lowers acquisition costs by using owned consumer traffic rather than relying solely on paid external acquisition. Free-to-play engagement products support retention and improve downstream monetisation across advertising and wagering.
- Sports betting and gaming revenue
- Transactional wagering margin
- Digital advertising inventory sales
- Ad-Supported
- Brand partnerships and custom commercial campaigns
- Service Fee
- Audience data and insights-led advertising solutions
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Spotlight Sports Group
Sports betting media group with B2B content and data products.
- Better Collective
Digital sports media owner monetising audiences through affiliate and advertising revenue.
- Fanatics
Sports commerce platform spanning retail, collectibles, betting and media.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about LiveScore Group
What is LiveScore Group?
LiveScore Group is a privately held UK sports media and betting company that operates LiveScore, LiveScore Bet and Virgin Bet.
Who uses LiveScore Group?
Sports fans use its scores, content and gaming products, while bettors use its sportsbook brands and advertisers use its media inventory and audience solutions.
How does LiveScore Group make money?
It makes money from sportsbook wagering and gaming revenue, plus advertising, sponsorship and audience-led media sales across its digital properties.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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