LiveScore Group
LiveScore Group is a sports media and betting group linking audience and wagering.
Analyst Perspective
LiveScore Group Limited is a privately held UK sports media and betting company. It owns and operates LiveScore, a large sports publisher platform focused on real-time scores, match data, news and selected live content, alongside the LiveScore Bet and Virgin Bet sportsbook brands. The group also sells advertising and brand partnership inventory against its owned sports audience through its commercial media sales offering. The business model combines audience aggregation and engagement on its media properties with monetisation through advertising sales and regulated wagering revenue. Its direct customers are consumers using its sports content and betting products, and brands and agencies buying access to its audience. The group creates value by converting sports media traffic into betting activity, while also monetising that same audience through direct ad sales, partnerships and first-party data-led targeting.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about LiveScore Group
Category Differentiation
This is the corporate group behind the LiveScore media platform and sportsbook brands, not just the standalone LiveScore scores app. It is also not a pure adtech vendor or pure publisher, because regulated betting is a core revenue engine.
LiveScore Group: About
LiveScore Group operates a hybrid consumer internet model built on owned sports media audiences and regulated betting products. It attracts large volumes of sports fans through real-time scores, editorial content, apps and engagement products, then monetises that attention in two ways: by selling advertising and sponsorship access to brands and agencies, and by converting a portion of users into sportsbook customers across LiveScore Bet and Virgin Bet. The company reinforces this model by owning key product and engineering capability, using first-party audience data to improve campaign value and betting conversion efficiency.
How LiveScore Group Works & Monetises
Business model analysis and core revenue streams
The company uses a blended monetisation strategy. Advertising revenue comes from selling app and web inventory, brand partnerships and data-enabled campaign solutions through its commercial advertising offering. Transactional revenue comes from sportsbook and gaming activity via betting margins, odds pricing and ongoing player value in regulated markets. The integrated media-to-betting funnel lowers acquisition costs by using owned consumer traffic rather than relying solely on paid external acquisition. Free-to-play engagement products support retention and improve downstream monetisation across advertising and wagering.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
Verified structural categorizations from the graph
LiveScore Group: Key Competitors & Alternatives
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Sports media platform for live scores, statistics and fan engagement.
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Ad-supported sports scores, statistics and media platform.
Recent Signals (LiveScore Group)
Quarter Media Secures Exclusive LiveScore Deal in DACH Region
Quarter Media announced on 27 November 2025 that it has signed an exclusive commercialization (vermarktungs-) agreement to represent LiveScore in the DACH region. The press release states the integration adds LiveScore’s strong mobile and real-time capabilities to Quarter Media’s digital sports portfolio and is intended to expand mobile reach and cross-border planning opportunities for advertisers and agencies. Quarter Media also confirmed long-term renewals of partnerships with FuPa.net and myTischtennis. Quotes are provided from Dominic Vye (Marketing Director, LiveScore Limited), Tibor Gaddum (Managing Director, Quarter Media GmbH) and Sebastian Ziegert (Managing Director, FuPa GmbH). The release describes LiveScore Group and summarizes Quarter Media’s positioning as a technology-based digital ad sales provider founded in 2001.
Read original sourceLiveScore Launches OnTarget: Revolutionizing Audience Data for Euros 2024
LiveScore announced the launch of OnTarget, an Audience Data Platform built with Permutive's addressable technology. The platform provides advertisers with first-party audience segments that are privacy compliant and 100% addressable across web and in-app environments, including iOS. Early results from an active campaign show a 59% higher click-through rate versus broad targeting, underscoring the value of high-quality first-party data. OnTarget leverages thousands of interests and intent signals, plus declared and survey data, to identify and target segments in real time. LiveScore's user base exceeds 2.4 million monthly UK users and 700 million monthly page views. In addition to targeting, the platform offers in-house brand lift and measurement studies and live one-question snapshots to gauge engagement, enabling brands to reach LiveScore users across the funnel ahead of Euros 2024.
Read original sourceLiveScore to Stream All Champions League Games in Ireland
LiveScore has secured exclusive rights to stream every UEFA Champions League match in the Republic of Ireland for free for three seasons (2021/22 to 2023/24), taking over from Virgin Media. The deal covers 104 matches as exclusive rights and 33 non-exclusive, with RTÉ retaining first pick on 16 Tuesday-night matches and the final. Irish viewers can watch via the LiveScore app on Apple iOS and Android devices and cast games to connected TVs, with match analysis and related content added to the app. This rights move reflects a broader trend of streaming services expanding into sports, alongside peers like Amazon pursuing live sports rights. LiveScore has previously streamed Serie A and Primeira Liga and has shown one English Premier League fixture per week in Nigeria since 2020. Ric Leask, Marketing Director at LiveScore, called the agreement a significant step toward fully free-to-air coverage for Irish football fans.
Read original sourceLiveScore Group: Frequently Asked Questions
What is LiveScore Group?
LiveScore Group is a privately held UK sports media and betting company that operates LiveScore, LiveScore Bet and Virgin Bet.
Who uses LiveScore Group?
Sports fans use its scores, content and gaming products, while bettors use its sportsbook brands and advertisers use its media inventory and audience solutions.
How does LiveScore Group make money?
It makes money from sportsbook wagering and gaming revenue, plus advertising, sponsorship and audience-led media sales across its digital properties.
Company Facts
- Founded
- 2019
- Headquarters
- Floor 2, Waterport Place, Gibraltar
- Core Segment
- Publisher & Media Owner
- Company Size
- 501–1,000
- Official Link
- livescoregroup.com