FotMob

The company runs a digital media platform focused on football scores, statistics and related content, distributed mainly through mobile apps, web and an email newsletter. It creates value by aggregating real‑time match data, stats and editorial into an interface that attracts and retains a large global audience of football fans, particularly on matchdays.

This audience scale (20M+ monthly active users) underpins a media business model: the company sells advertising, sponsorships and branded activations across its properties, and likely forms revenue partnerships with relevant third parties such as betting and affiliate partners. In parallel, it operates a freemium consumer model in its apps, with a free, ad‑supported tier and paid in‑app purchases or subscriptions to remove ads and potentially unlock extra features. The prediction game and newsletter further increase engagement and inventory for advertisers while supporting user retention.

FotMob AS is a Norwegian technology company that operates a global football (soccer) scores and statistics platform via mobile apps, web and email. It provides real‑time match scores, detailed statistics, news, notifications, and related content across many leagues, along with a score prediction game and a football newsletter.

The company is bootstrapped, founder‑owned and profitable. Revenue primarily comes from advertising inventory sold to brands within its consumer apps and website, supplemented by optional in‑app purchases and subscriptions that remove advertising or unlock premium features. Its core users are football fans worldwide; its direct paying customers are advertisers, sponsors and betting or affiliate partners seeking access to this audience, plus a subset of consumers who pay for ad‑free usage or added features.