OneFootball

OneFootball operates a hybrid publisher and media monetisation model. It attracts football fans with free editorial content, live scores, statistics, highlights, and streaming experiences, then monetises that audience through direct ad sales, programmatic inventory, sponsorship and branded content, and selected paid consumer transactions such as ad removal or match purchases. It also extends its asset base by licensing or distributing rights-cleared football video and player technology to publishing partners, creating additional monetisation from partner inventory and content distribution.

OneFootball is a Germany-headquartered football media company operating a consumer news and scores platform, a live-streaming and connected TV offering, and a set of advertising and publisher monetisation products built around football content. Its consumer products combine editorial coverage, match data, highlights, and live video in mobile, web, and TV environments, while its business-facing products package audience reach, video inventory, branded content, and programmatic access for advertisers, agencies, and publishing partners.

The company makes money primarily from advertising across its owned media properties, supplemented by branded content services, programmatic inventory sales, publisher monetisation partnerships, ad-free subscription options, and pay-per-view live match purchases where rights are available. Its direct customers therefore span both football fans on the consumer side and brands, agencies, and publishers on the commercial side.