OneFootball
Football media platform monetising fans through ads, streaming and partnerships.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OneFootball GmbH
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- Donaustraße 44, 12043 Berlin
- Company size
- 201–500
- Market role
- Publisher & Media Owner
- Official website
- onefootball.com
What OneFootball does
OneFootball operates a hybrid publisher and media monetisation model. It attracts football fans with free editorial content, live scores, statistics, highlights, and streaming experiences, then monetises that audience through direct ad sales, programmatic inventory, sponsorship and branded content, and selected paid consumer transactions such as ad removal or match purchases. It also extends its asset base by licensing or distributing rights-cleared football video and player technology to publishing partners, creating additional monetisation from partner inventory and content distribution.
Category differentiation
OneFootball is a football-focused digital media and advertising platform, not a football club, league, or general-purpose streaming broadcaster. It is also distinct from pure live-score apps because it monetises through media sales, branded content, programmatic inventory, and partner publishing tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OneFootball is a Germany-headquartered football media company operating a consumer news and scores platform, a live-streaming and connected TV offering, and a set of advertising and publisher monetisation products built around football content. Its consumer products combine editorial coverage, match data, highlights, and live video in mobile, web, and TV environments, while its business-facing products package audience reach, video inventory, branded content, and programmatic access for advertisers, agencies, and publishing partners. The company makes money primarily from advertising across its owned media properties, supplemented by branded content services, programmatic inventory sales, publisher monetisation partnerships, ad-free subscription options, and pay-per-view live match purchases where rights are available. Its direct customers therefore span both football fans on the consumer side and brands, agencies, and publishers on the commercial side.
Company news briefing
Briefing updated:
OneFootball has established a new executive structure following the appointments of Patrick Fischer as CEO and Maurits Schön as COO, with Syed Adeel Ahmed recently assuming the role of Interim CTO. This leadership transition coincides with a strategic partnership with Yahoo Sports, aimed at distributing football content across the USA and Canada. These developments reinforce the organisation's focus on international expansion and operational stability within the North American market.
Business model & monetisation
The company uses a mixed monetisation strategy centred on ad-supported media. Core revenue comes from selling display, native, video, and sponsorship inventory across owned properties, both through direct brand solutions and programmatic channels, typically on CPM-style media pricing. Secondary revenue comes from managed branded content production and distribution, publisher monetisation and revenue-sharing arrangements tied to embedded video players and rights-cleared content, plus consumer payments from ad-free subscription features and pay-per-view live match access.
- Owned-property advertising
- Ad-supported media sales across display, native and video inventory
- Branded content campaigns
- Service fee and campaign production/distribution revenue
- Programmatic inventory monetisation
- Automated media sales on CPM-based inventory access
- Publisher monetisation partnerships
- Advertising and sponsorship revenue share tied to video distribution
- Consumer payments
- Ad-free subscription and pay-per-view match purchases
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
OneFootball GmbH
IAB vendor record: 708
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 210 · onefootball.com
Products & market categories
Competitors & alternatives
- FootballCo
Digital football publisher and media monetisation group.
- FIFA
Global football governing body with streaming, publishing and fan commerce assets.
- LaLiga
Spain’s professional football league and media rights owner.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about OneFootball
What is OneFootball?
OneFootball is a football media company offering news, live scores, video, streaming, and advertising products across app, web, TV, and publisher channels.
Who uses OneFootball?
Football fans use its consumer products, while brands, agencies, programmatic buyers, and digital publishers use its advertising and monetisation solutions.
How does OneFootball make money?
It makes money mainly from advertising, branded content, and programmatic media sales, with additional revenue from publisher partnerships, ad-free subscriptions, and pay-per-view match purchases.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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