OneFootball

Valensina expands Spor+ with new cherry electrolyte

Valensina, the Mönchengladbach-based juice maker, is expanding its Spor+ functional electrolyte drink line with a fourth flavour called “Spor+ Reload Kirsche,” due in stores in August. The sugar- and calorie-free formula contains electrolytes plus a vitamin complex (niacin, biotin, pantothenic acid, B2 and C), the company says. Bayern Munich footballer Joshua Kimmich is acting as testimonial and product co-developer. Valensina plans a multi-channel marketing push including broadcast placements around Bayern matches on Sky and DAZN, advertising in Kicker and One Football, DOOH, social, PR, advertorials, events (partnering with Padel City) and retail-media activations at point-of-sale.

Yahoo Unveils Yahoo Scout, Planner and Sponsored Events

At its 2026 NewFronts presentation, Yahoo positioned itself as an AI-first media and advertising platform and introduced Yahoo Scout, an AI answer engine and intelligence layer (beta in the U.S.) designed to convert first-party intent signals from search, mail and content into advertiser-facing data. Yahoo is embedding Scout across products including Mail, Finance and Sports. Yahoo Mail will roll out Planner, an AI inbox feature that converts emails into action plans and calendar events and supports a new Sponsored Events ad format; H&R Block is the first partner for tax-related reminders. Yahoo Finance launched a Small Business Hub with content partners Entrepreneur Media and HubSpot Media plus two original shows. Yahoo Sports added broadcaster Taylor Twellman and expanded its OneFootball partnership ahead of the FIFA World Cup 2026.

Readpeak Strengthens Team with Programmatic Expert Tim Beckmeyer

Readpeak has announced the appointment of Tim Beckmeyer to its team, aiming to sharpen its native advertising offering for the German-speaking market. Beckmeyer previously served as Head of Programmatic and Performance Germany at Seedtag, where he led go-to-market initiatives. Earlier, he worked at Onefootball, focusing on sales and the setup, optimization, and analysis of programmatic deals across SSPs, with broad experience across publishers and technology providers. Readpeak, founded in 2014 in Helsinki, runs a demand-side platform that allows advertisers to plan, book, and optimize native campaigns. Dennis Beivers, Readpeak’s Director Sales DE/AT, welcomed the hire and stressed the goal of tailoring Readpeak’s platform and services to the German market. Beckmeyer also spoke about native advertising as an interactive, full-funnel format that integrates into the user journey.