FootballCo

FootballCo combines a publisher portfolio model with a media sales and publisher services model. It creates value by aggregating football audiences across owned editorial brands in multiple markets, packaging that inventory for advertisers, and extending its monetisation capabilities to partner publishers through ad stack management, ad serving, video monetisation and yield optimisation services.

FootballCo is a privately owned digital football media group headquartered in the United Kingdom. It operates a portfolio of consumer football publishing brands including GOAL, Calciomercato, Voetbalzone, SPOX and Kooora, and monetises these audiences primarily through advertising, sponsorship, branded content and video inventory sold to brands and media agencies. The company also offers B2B publisher monetisation services through FC Addition and video monetisation infrastructure through FC Player.

Its customers are split between audience-side consumers, who access football content across web, app and podcast properties, and paying commercial customers, namely advertisers, agencies and third-party publishers. Revenue is generated from selling access to aggregated football audiences, monetising owned-and-operated inventory, and providing managed monetisation services and ad stack support to publishing partners.