SPORT1 MEDIEN

The business aggregates sports audiences through owned media properties spanning broadcast, web, app, audio and social distribution, then monetises that reach by selling advertising inventory, sponsorships and integrated brand campaigns. It extends this core model with adjacent service revenue from sector-specific marketing and consulting, and with consumer transaction revenue from an owned iGaming property. Value is created by using cross-media reach to attract both audiences and advertisers, while internal promotion lowers acquisition costs across the portfolio.

Sport1 Medien GmbH is a German sports media company based in Ismaning near Munich and owned by Highlight Communications AG. It operates the SPORT1 media ecosystem across linear TV, digital publishing, mobile, audio and social channels, with an emphasis on sports audiences in German-speaking markets. The company also runs a commercial advertising operation that sells cross-channel media inventory and brand partnerships to advertisers and agencies.

Its revenue model is primarily advertising-led, supported by sponsorships, branded integrations and campaign packages sold across owned media inventory. Beyond core media, the group also generates revenue from managed services in gambling-related marketing and consulting via MAGIC SPORTS MEDIA, and from consumer gaming transactions through JACKPOT50.