Sorare
Sorare is a fantasy sports gaming platform with licensed digital card trading.
Analyst Perspective
Sorare is a French consumer gaming platform that combines fantasy sports gameplay with officially licensed digital player cards and an integrated marketplace. Users collect, buy, sell, and use digital cards tied to football, basketball, and baseball, with fantasy contest outcomes based on real-world player performance. Its products are aimed primarily at sports fans, fantasy players, collectors, and traders rather than enterprise buyers. The company makes money chiefly from primary sales of newly issued digital cards, supplemented by fees on secondary marketplace transactions, pack sales, and other in-app purchases. Its value proposition depends on licensed sports partnerships, a persistent trading economy, and recurring gameplay loops that keep cards useful after purchase.
Analyst Signal Briefing
Updated: 2 Jul 2026Sorare has unveiled "Sorare 27" gameplay updates, introducing new mechanics such as Hot Streaks and podiums to its digital football ecosystem. The company is further capitalising on the North American market through the release of MLS Special Edition cards, coinciding with major regional sporting events. These initiatives reinforce Sorare’s growth strategy, which has seen the platform scale to over three million users and partner with more than 300 sporting organisations globally.
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Key insights about Sorare
Category Differentiation
Sorare is not a general adtech, martech, or enterprise software vendor. It is a consumer fantasy sports gaming and digital collectibles platform with an integrated marketplace.
Sorare: About
Sorare operates a B2C digital gaming and collectibles platform. It creates value by combining licensed sports IP, fantasy competition mechanics, and a native marketplace where users can acquire and trade digital player cards. Revenue is generated both from direct sales of platform-issued assets and from transaction activity within its ecosystem, creating a blended game-plus-marketplace model.
How Sorare Works & Monetises
Business model analysis and core revenue streams
Sorare monetises primarily through primary-market sales of newly issued digital player cards. Secondary monetisation comes from transaction fees on marketplace trades, pack sales, and in-app purchases, with free-to-play access used as an acquisition funnel to convert engaged users into paying collectors and competitors.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (Sorare)
Sorare 27 Gameplay Reveal
Managers, we were thrilled to see how much you loved Sorare 26 Football. The Hot Streaks, the podiums, the new […]
Read original sourceSorare: Own Your Game
Sorare is revolutionising digital sports fandom, and has over 3 million users across 180 countries. More than 300 iconic teams, clubs, and organisations have partnered with Sorare.
Read original source🆕 From Stellar to ****** 👀
The Stellar Set is coming to an end, and we’re already excited to introduce the next Sorare Set: ****** (surprise announcement).
Read original sourceSorare: Frequently Asked Questions
What is Sorare?
Sorare is a fantasy sports and digital collectibles platform where users collect licensed player cards, build line-ups, and compete based on real-world performance.
Who uses Sorare?
It is used by sports fans, fantasy sports players, collectors, and traders across football, basketball, and baseball.
How does Sorare make money?
Sorare makes money mainly from selling newly issued digital player cards, plus fees on secondary marketplace trades and other in-app purchases.
Company Facts
- Founded
- 2018
- Headquarters
- 5, avenue du Général de Gaulle, 94160 Saint-Mandé, France
- Core Segment
- B2C Consumer App / Platform
- Company Size
- 50–200
- Official Link
- sorare.com