Fanatics vs FanDuel

Fanatics designs NHL Hometown Remix jerseys for all 32 teams

Fanatics and the NHL launched Hometown Remix, a new league-wide uniform and apparel program covering all 32 NHL teams. This marks the first time Fanatics has designed and developed a jersey program for an entire league, taking on full responsibility for design and execution alongside the NHL and its clubs. The collection, inspired by each team's city and fan base, will be worn during select games this season. Fanatics has been an NHL partner since 2005, expanding to on-ice uniforms in 2023 when the Adidas deal ended. The launch comes ahead of the holiday season and includes premium and authentic jerseys priced at $275 and $500. Fanatics' CEO of Commerce Andrew Low Ah Kee and NHL's Brian Jennings highlight the milestone and potential for future league-wide programs based on fan insights.

• Fanatics and NHL launched Hometown Remix, a uniform and apparel program covering all 32 NHL teams.
• This is the first league-wide jersey design and development program by Fanatics for a professional sports league.
• The jerseys will be worn by teams during select games in the 2026-27 season.

Fanatics Uses OpenAI for Shop the Look

Fanatics has partnered with OpenAI to launch an AI-powered 'Shop the Look' feature on its website and official NFL, NBA, MLB, and NHL online stores. The tool, built using OpenAI's Codex, analyzes product and catalog data to recommend coordinated, in-stock team merchandise based on style and team affiliation, helping shoppers navigate over 1.5 million SKUs. In a pilot across 30,000 MLB products, the feature boosted engagement and views of recommended items by 10% compared to the previous version. Fanatics' Chief Product Officer noted that shopping sessions previously averaged over 30 minutes. The partnership reflects OpenAI's broader retail push, following integrations with Walmart and the adoption of its Agentic Commerce Protocol. Meanwhile, OpenAI is discontinuing Instant Checkout to focus on dedicated ChatGPT apps for retailers.

• Fanatics partners with OpenAI to launch 'Shop the Look', using Codex to recommend coordinated merchandise.
• Feature is live on Fanatics.com and official NFL, NBA, MLB, NHL online stores, covering 1.5 million SKUs.
• Pilot on 30,000 MLB products showed 10% higher engagement and views.

Fanatics Collectibles to Open Its Second Global Flagship Store in Paris, Building on Record London Success

Fanatics Collectibles to open its second global flagship store in Paris, building on record London success. Also, Fanatics introduces Fanatics Sports & Casino: One App for fans to bet, trade or play, and renews trading card deal for UEFA Champions League.

Free Sports Network SportsGrid Up for Sale Amid Revenue Decline

SportsGrid, a 24-hour free ad-supported streaming (FAST) sports network focused on betting, odds, and analysis, is reportedly up for sale. The company has faced declining revenue since 2022 and lost key partnerships with FanDuel (ended mid-2025) and BetMGM (not renewed in 2024). Investment bank Telos Advisers is leading the sale process, which has been pitched to potential buyers since summer. A sports betting or online gaming company is expected to be the likely buyer, though the sale price remains unclear. Bankers argue SportsGrid can recover through media licensing and sales agreements. The network remains available on various FAST platforms including Roku, Samsung TV Plus, LG Channels, Vizio, and streaming services like Amazon Prime Video and YouTube TV. A new owner could influence its programming and distribution strategy.

• SportsGrid is up for sale, with investment bank Telos Advisers leading the process.
• SportsGrid's revenue has declined since 2022, when it generated $20 million.
• Partnership with FanDuel ended in mid-2025; BetMGM did not renew in 2024.

Real App Partners Exclusively with FanDuel for Sportsbook and Prediction Markets

Real App, a social sports app with 1.5 million monthly active users, has named FanDuel its first official and exclusive sportsbook and prediction market partner. The partnership will integrate FanDuel odds and contextual markets directly into Real's live sports experience, allowing members to view odds, engage with betting-related content, and access FanDuel's platform. The integration is set to begin with the 2026 NFL season. FanDuel, a subsidiary of Flutter Entertainment, aims to connect with the next generation of sports fans through this collaboration. Features will be optional and can be disabled in the Real app settings. FanDuel emphasizes responsible gaming tools and commitments.

• Real App named FanDuel as its first official and exclusive sportsbook and prediction market partner.
• The partnership will integrate FanDuel odds and contextual markets into Real's live sports experience.
• Real App has 1.5 million monthly active users and covers 18 leagues.