Observed Signal · Nov 2, 2026 · Product Launch · Source: CNBC Technology · Impact: 1/5 · Sentiment: Positive
Fanatics designs NHL Hometown Remix jerseys for all 32 teams
Fanatics and the NHL launched Hometown Remix, a new league-wide uniform and apparel program covering all 32 NHL teams. This marks the first time Fanatics has designed and developed a jersey program for an entire league, taking on full responsibility for design and execution alongside the NHL and its clubs. The collection, inspired by each team's city and fan base, will be worn during select games this season. Fanatics has been an NHL partner since 2005, expanding to on-ice uniforms in 2023 when the Adidas deal ended. The launch comes ahead of the holiday season and includes premium and authentic jerseys priced at $275 and $500. Fanatics' CEO of Commerce Andrew Low Ah Kee and NHL's Brian Jennings highlight the milestone and potential for future league-wide programs based on fan insights.
The article is about a sports merchandise collaboration between Fanatics and the NHL, which is relevant to sports marketing and fan engagement but does not directly impact the AdTech or digital advertising industry.
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Key Takeaways & Evidence Grounding
- Fanatics and NHL launched Hometown Remix, a uniform and apparel program covering all 32 NHL teams.
- This is the first league-wide jersey design and development program by Fanatics for a professional sports league.
- The jerseys will be worn by teams during select games in the 2026-27 season.
- Premium Hometown Remix jerseys cost $275, authentic jerseys cost $500.
- Fanatics has been an NHL partner since 2005 and expanded to on-ice uniforms in 2023.
Connected Companies & Entities
3 Entities mapped“Fanatics and the NHL debuted the Hometown Remix program, a collection of uniforms and apparel for all 32 NHL teams.”
“Fanatics and the NHL debuted the Hometown Remix program.”
“In the case of the NFL, that is Nike. In MLB, while Fanatics manufactures player jerseys, Nike designs them.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Adobe Partners with NHL as Official AI and Creative Partner
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Adidas to Outfit Teams for Esports Nations Cup
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Fanatics In The News: October 2, 2026
The Eagles and Fanatics help Make-A-Wish dreams come true (Philadelphia Inquirer, Oct 2, 2026). Also: Fanatics combines betting and prediction apps (Axios), Champions League debut patches (The Athletic), NFL adds Fanatics as official betting operator (ESPN), and more.
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