DAZN vs Fanatics

Champions League Tops Streaming Rankings, DAZN Hits Record

In calendar week 43, the UEFA Champions League once again dominated the German streaming rankings. Prime Video led with 2.556 million unique viewers for the Stuttgart vs. Atlético Madrid match, though down from the previous week. DAZN secured its second-best Champions League streaming performance ever with 1.669 million viewers, a gain of over 400,000 week-over-week. The Bundesliga, also on DAZN, reached 1.097 million viewers. Reality TV shows performed strongly, with 'Are You The One' setting a new record of 992,000 viewers. The 'Tatort' series was the most successful fictional program, followed by 'Two and a Half Men' on Prime Video. These rankings are based on AGF's 'Programmmarken' metric, which measures net reach across broadcasters' streaming platforms, excluding YouTube and social media.

• Prime Video's Champions League match (Stuttgart vs. Atlético Madrid) reached 2.556 million unique streaming viewers in KW43.
• DAZN's Champions League coverage reached 1.669 million viewers, its second-best all-time streaming performance.
• Bundesliga on DAZN drew 1.097 million streaming viewers.

KitKatClub Doc Tops ARD Streaming Charts, DAZN Scores with Ballon d'Or

In October 2026, the documentary 'One Night at KitKat' was the most-streamed content in the ARD Mediathek with 1.771 million views, surpassing the popular 'Tatort'. Across all providers, football dominated the streaming charts, with Amazon Prime Video's Champions League matches reaching up to 6.708 million views. DAZN's top content was not a live match but the free-to-stream Ballon d'Or ceremony with 2.195 million views. RTL+ secured eleven spots in the top 25, driven by reality formats like 'Sommerhaus der Stars'. Joyn and RTLzwei missed the top 25. The data comes from AGF's CENSUS+ measurement.

• One Night at KitKat was the most-streamed ARD Mediathek content in October 2026 with 1.771 million views.
• The Champions League match Viking vs. FC Bayern on Amazon Prime Video led all providers with 6.708 million views.
• DAZN's Ballon d'Or ceremony, streamed free, reached 2.195 million views, its top content.

Jake Paul Boxing Event May Leave Netflix for DAZN

Jake Paul is scheduled to headline a boxing event in Dubai on December 24, 2026, announced by Most Valuable Promotions (MVP). The opponent and streaming platform are yet to be confirmed. According to the New York Post, Netflix is not expected to carry the event, with DAZN pay-per-view reportedly the leading alternative. This follows Paul's previous fights on Netflix, including the Mike Tyson bout in November 2024 and the Anthony Joshua fight in December 2025. Speculation suggests Netflix may be reducing its focus on live sports after the departure of former Chief Content Officer Bela Bajaria. The potential move to DAZN would mark a shift in MVP's distribution strategy, which also includes a multi-year agreement with ESPN for its women's boxing brand MVPW.

• Jake Paul will headline a boxing event in Dubai on December 24, 2026, announced by MVP.
• Netflix is not expected to carry the event, with DAZN pay-per-view reportedly the leading alternative.
• Paul's previous fights on Netflix included Mike Tyson (Nov 2024) and Anthony Joshua (Dec 2025).

Fanatics designs NHL Hometown Remix jerseys for all 32 teams

Fanatics and the NHL launched Hometown Remix, a new league-wide uniform and apparel program covering all 32 NHL teams. This marks the first time Fanatics has designed and developed a jersey program for an entire league, taking on full responsibility for design and execution alongside the NHL and its clubs. The collection, inspired by each team's city and fan base, will be worn during select games this season. Fanatics has been an NHL partner since 2005, expanding to on-ice uniforms in 2023 when the Adidas deal ended. The launch comes ahead of the holiday season and includes premium and authentic jerseys priced at $275 and $500. Fanatics' CEO of Commerce Andrew Low Ah Kee and NHL's Brian Jennings highlight the milestone and potential for future league-wide programs based on fan insights.

• Fanatics and NHL launched Hometown Remix, a uniform and apparel program covering all 32 NHL teams.
• This is the first league-wide jersey design and development program by Fanatics for a professional sports league.
• The jerseys will be worn by teams during select games in the 2026-27 season.

Fanatics Uses OpenAI for Shop the Look

Fanatics has partnered with OpenAI to launch an AI-powered 'Shop the Look' feature on its website and official NFL, NBA, MLB, and NHL online stores. The tool, built using OpenAI's Codex, analyzes product and catalog data to recommend coordinated, in-stock team merchandise based on style and team affiliation, helping shoppers navigate over 1.5 million SKUs. In a pilot across 30,000 MLB products, the feature boosted engagement and views of recommended items by 10% compared to the previous version. Fanatics' Chief Product Officer noted that shopping sessions previously averaged over 30 minutes. The partnership reflects OpenAI's broader retail push, following integrations with Walmart and the adoption of its Agentic Commerce Protocol. Meanwhile, OpenAI is discontinuing Instant Checkout to focus on dedicated ChatGPT apps for retailers.

• Fanatics partners with OpenAI to launch 'Shop the Look', using Codex to recommend coordinated merchandise.
• Feature is live on Fanatics.com and official NFL, NBA, MLB, NHL online stores, covering 1.5 million SKUs.
• Pilot on 30,000 MLB products showed 10% higher engagement and views.

Fanatics Collectibles to Open Its Second Global Flagship Store in Paris, Building on Record London Success

Fanatics Collectibles to open its second global flagship store in Paris, building on record London success. Also, Fanatics introduces Fanatics Sports & Casino: One App for fans to bet, trade or play, and renews trading card deal for UEFA Champions League.