Third-Party Audience Targeting Segments · Data Provider / Broker · AdTech Vendor
Cloud Technologies
Public data platform licensing audience intelligence for advertising and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Cloud Technologies S.A.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- ul. Żeromskiego 7, 05-075 Warszawa
- Company size
- 50–200
- Market cluster / sector
- Third-Party Audience Targeting Segments
- Market role
- Data Provider / Broker · AdTech Vendor
- Ticker
- CLD
- Official website
- cloudtechnologies.pl
What Cloud Technologies does
Cloud Technologies operates a B2B data monetisation model. It collects, structures, and activates audience signals through proprietary infrastructure, then packages that data into licensable audience segments, platform-based access, and ready-to-use datasets. The company creates value by turning large-scale digital identifiers into usable targeting and analytics products for media buying, customer insight, and AI or business intelligence workflows.
Category differentiation
This is a listed Polish audience data and advertising technology company, not a generic cloud infrastructure provider. It is closer to data and identity vendors than to hyperscale hosting or enterprise IT cloud platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Cloud Technologies is a Polish listed data and advertising technology company that builds and monetises large-scale audience data products. Its core assets are the OnAudience data management platform and packaged data products that aggregate digital identifiers into audience profiles and segments for programmatic advertising, analytics, and AI-related use cases. The business primarily serves advertisers, agencies, and data-driven enterprises rather than consumers. It generates revenue by licensing audience data and providing access to its proprietary data infrastructure, with commercial models likely structured around platform access, data usage volume, and direct dataset supply agreements across international markets, particularly the US and Western Europe.
Business model & monetisation
The company monetises through data-as-a-service and software-enabled data licensing. Its main revenue streams include licensing pre-packaged audience datasets, selling audience segments for campaign activation, and charging for access to its proprietary DMP/CDP-style infrastructure. Commercial arrangements are based on contractual data supply, usage volume, and platform or service fees rather than consumer subscriptions.
- Audience data licensing
- Pay-per-use and contractual data supply
- Platform access to proprietary DMP infrastructure
- SaaS / software subscription
- Packaged datasets for analytics and AI workflows
- Data licensing
- Ancillary activation or service support
- Service fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Audience data and managed programmatic media buying for advertisers.
Audience data marketplace and identity activation platform for marketers.
Data collaboration and identity platform for audience activation.
Programmatic audience data platform for identity, segmentation and activation.
Privacy-compliant audience data and identity graph provider for advertising.
Side-by-side comparisons
Subsidiaries & acquisitions
Data-driven DSP for programmatic customer acquisition.
Privacy-compliant audience data platform for self-serve programmatic activation.
Audience data provider for programmatic and gaming advertising.
B2B audience data and cookieless identity platform for programmatic targeting.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Cloud Technologies: Nabycie biznesu i marki TrueData
Recorded impact score: 2/5
Cloud Technologies, a Polish data company, announced the acquisition of the business and brand TrueData via a current report published on September 30, 2026. The announcement does not disclose financial terms or closing conditions in the available text.
- Cloud Technologies published a current report on September 30, 2026, announcing the acquisition of the TrueData business and brand.
- The announcement was filed under 'Raporty bieżące' (current reports) on Cloud Technologies' website.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Client Solutions Specialist(Mid-Level) | Customer Success & Client Operations | Warszawa | |
| Junior Data Analyst & Solutions Engineer(Junior) | Data, AI & Analytics | Warszawa | |
| Data Analyst & Solutions Engineer(Mid-Level) | Data, AI & Analytics | Warszawa | |
| Performance Analyst [AdTech](Mid-Level) | Data, AI & Analytics | Warszawa | |
| DevOps Engineer(Mid-Level) | Engineering & Development | Warszawa |
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Questions about Cloud Technologies
What is Cloud Technologies?
Cloud Technologies is a Polish public company that builds and licenses audience data products and related data platform capabilities for advertising, analytics, and AI-oriented use cases.
Who uses Cloud Technologies?
Its direct customers are advertisers, media agencies, and enterprises that need audience segmentation, data activation, or licensable datasets for analytics and modelling.
How does Cloud Technologies make money?
It makes money mainly by licensing audience datasets and segments, and by providing access to its proprietary data platform under B2B commercial agreements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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