Cloud Technologies
Cloud Technologies is a public data platform licensing audience intelligence for advertising and analytics.
Analyst Perspective
Cloud Technologies is a Polish listed data and advertising technology company that builds and monetises large-scale audience data products. Its core assets are the OnAudience data management platform and packaged data products that aggregate digital identifiers into audience profiles and segments for programmatic advertising, analytics, and AI-related use cases. The business primarily serves advertisers, agencies, and data-driven enterprises rather than consumers. It generates revenue by licensing audience data and providing access to its proprietary data infrastructure, with commercial models likely structured around platform access, data usage volume, and direct dataset supply agreements across international markets, particularly the US and Western Europe.
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Key insights about Cloud Technologies
Subsidiaries
Cloud Technologies operates a network including OAN, Nordic Data Resources (NDR), OnProspects.
Competitors
Key competitors include Experian.
Similar Companies
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Acquisitions
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Category Differentiation
This is a listed Polish audience data and advertising technology company, not a generic cloud infrastructure provider. It is closer to data and identity vendors than to hyperscale hosting or enterprise IT cloud platforms.
Cloud Technologies: About
Cloud Technologies operates a B2B data monetisation model. It collects, structures, and activates audience signals through proprietary infrastructure, then packages that data into licensable audience segments, platform-based access, and ready-to-use datasets. The company creates value by turning large-scale digital identifiers into usable targeting and analytics products for media buying, customer insight, and AI or business intelligence workflows.
How Cloud Technologies Works & Monetises
Business model analysis and core revenue streams
The company monetises through data-as-a-service and software-enabled data licensing. Its main revenue streams appear to include licensing pre-packaged audience datasets, selling audience segments for campaign activation, and charging for access to its proprietary DMP/CDP-style infrastructure. Commercial arrangements are likely based on contractual data supply, usage volume, and platform or service fees rather than consumer subscriptions.
Revenue Channels
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Products & Services in Categories
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Cloud Technologies: Key Subsidiaries & Acquisitions
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Audience data provider for programmatic and gaming advertising.
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Privacy-compliant audience data for programmatic advertising activation.
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Data-driven DSP for programmatic customer acquisition.
Cloud Technologies: Key Competitors & Alternatives
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Credit, identity and marketing data platform for businesses and consumers.
Recent Signals (Cloud Technologies)
Webinar Recording on Q1 2026 Financial Results Available
Zobacz nagranie z omówienia wyników finansowych za Q1 2026
Read original sourceWebinar Recording on Q1 2026 Financial Results Available
Zobacz nagranie z omówienia wyników finansowych za Q1 2026
Read original sourceCloud Technologies podsumowuje najlepszy w historii spółki Q1 pod względem wartości sprzedanych danych
Skonsolidowane przychody Cloud Technologies w 1Q 2026 r. wyniosły 12,6 mln PLN, co oznacza 17% wzrost w ujęciu rok do roku, a przychody ze sprzedaży danych wzrosły w tym okresie o 24% r/r do 12,4 mln PLN.
Read original sourceCloud Technologies: Frequently Asked Questions
What is Cloud Technologies?
Cloud Technologies is a Polish public company that builds and licenses audience data products and related data platform capabilities for advertising, analytics, and AI-oriented use cases.
Who uses Cloud Technologies?
Its direct customers are advertisers, media agencies, and enterprises that need audience segmentation, data activation, or licensable datasets for analytics and modelling.
How does Cloud Technologies make money?
It makes money mainly by licensing audience datasets and segments, and by providing access to its proprietary data platform under B2B commercial agreements.
Company Facts
- Founded
- 2011
- Headquarters
- ul. Żeromskiego 7, 05-075 Warszawa
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- cloudtechnologies.pl