Cloud Technologies

Cloud Technologies operates a B2B data monetisation model. It collects, structures, and activates audience signals through proprietary infrastructure, then packages that data into licensable audience segments, platform-based access, and ready-to-use datasets. The company creates value by turning large-scale digital identifiers into usable targeting and analytics products for media buying, customer insight, and AI or business intelligence workflows.

Cloud Technologies is a Polish listed data and advertising technology company that builds and monetises large-scale audience data products. Its core assets are the OnAudience data management platform and packaged data products that aggregate digital identifiers into audience profiles and segments for programmatic advertising, analytics, and AI-related use cases.

The business primarily serves advertisers, agencies, and data-driven enterprises rather than consumers. It generates revenue by licensing audience data and providing access to its proprietary data infrastructure, with commercial models likely structured around platform access, data usage volume, and direct dataset supply agreements across international markets, particularly the US and Western Europe.