Data Provider / Broker · vs · AdTech Vendor

Cloud Technologies vs Lotame

Structured technology and market comparison · 2026

Direct Feature Comparison

Cloud Technologies · vs · Lotame
Primary Market / Role
Cloud TechnologiesData Provider / Broker
LotameAdTech Vendor
Platform Focus
Cloud Technologies

Public data platform licensing audience intelligence for advertising and analytics.

Lotame

Data collaboration and identity platform for audience activation.

Company Size
Cloud Technologies50–200 employees
Lotame50–200 employees
Headquarters
Cloud TechnologiesPL
LotameUS
Year Founded
Cloud Technologies2011
Lotame2006

Comparison Analysis

What is the main difference between Cloud Technologies and Lotame?

When comparing Cloud Technologies and Lotame, both platforms operate within the Customer Data & Clean Room Platform (CDP/DCR), Connected TV (CTV) & OTT, and Display Ads & Banner ecosystem. Cloud Technologies is positioned as Public data platform licensing audience intelligence for advertising and analytics, whereas Lotame focuses on Data collaboration and identity platform for audience activation. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Cloud Technologies and Lotame?

When evaluating Cloud Technologies and Lotame, enterprise buyers also consider other platforms in Customer Data & Clean Room Platform (CDP/DCR), Connected TV (CTV) & OTT, and Display Ads & Banner. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

Market Signals

Recent Market Signals & Activity: Cloud Technologies vs Lotame

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

Cloud Technologies

Recent Signals

  • ·Cloud Technologies

    Cloud Technologies: sprzedaż danych wzrosła o 58 proc. w kwietniu 2026

    Cloud Technologies zanotowała w kwietniu 2026 r. najwyższą w tym roku dynamikę sprzedaży danych – 58 proc. r/r. Za rekordowym wynikiem stoi m.in. nowy produkt Data Curation, który według spółki rośnie szybciej niż pierwotnie zakładano i zaczyna generować przychody istotne dla całej grupy.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Cloud Technologies and Lotame share across the market ecosystem.