Demand-Side Programmatic Media Buying · AdTech Vendor · Data Provider / Broker
OnProspects
Data-driven DSP for programmatic customer acquisition.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- OnProspects Ltd
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- Craven House, 40-44 Uxbridge Road, London, W5 2BS, UNITED KINGDOM
- Company size
- <10
- Market cluster / sector
- Demand-Side Programmatic Media Buying
- Market role
- AdTech Vendor · Data Provider / Broker
- Official website
- onprospects.com
What OnProspects does
OnProspects operates a B2B AdTech model built around a proprietary DSP. It creates value by combining programmatic media buying capabilities with access to a large audience data repository, allowing advertisers and media buyers to identify and reach prospective customers across multiple digital channels. Revenue is generated from usage of the platform and from spend flowing through campaigns executed on the platform, with commercial terms appearing bespoke rather than self-serve.
Category differentiation
OnProspects is a B2B programmatic advertising platform, not a lead list broker or a consumer app. It should be distinguished from generic prospecting tools because its core offer is DSP-based media buying powered by audience data.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OnProspects is a UK-based AdTech company operating as a subsidiary of Cloud Technologies S.A. Its core product is a proprietary demand-side platform designed to help advertisers, media buyers and performance marketing teams acquire new customers through programmatic buying informed by large-scale audience data. The platform is positioned around prospecting rather than retargeting and supports digital campaign execution across web, mobile app, connected TV and audio environments. The business generates revenue from B2B programme buying activity, most likely through a mix of platform fees, media-spend-linked take rates and potentially bespoke data-enabled commercial agreements. Its customers are businesses buying media rather than consumers, and its value proposition centres on audience targeting, acquisition performance and flexible campaign deployment.
Business model & monetisation
The monetisation approach follows a programmatic software-and-media model: likely spend-based platform fees or take rates on managed media buying, potentially supplemented by bespoke onboarding, deployment or data-related commercial terms. There is no evidence of consumer monetisation; the platform is sold to business customers as a campaign execution and targeting tool.
- DSP media buying fees
- Percentage take-rate on media spend
- Platform access or usage charges
- SaaS / software subscription
- Custom deployment or onboarding
- Service fee / retainer
- Data-enabled targeting value
- Bundled within platform pricing or bespoke commercial terms
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
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Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
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Competitors & alternatives
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Independent programmatic trading desk with a proprietary DSP.
Programmatic adtech platform offering DSP, white-label DSP and exchange infrastructure.
Full-stack programmatic adtech platform for buyers and publishers.
Programmatic ad tech stack with software, trading and consulting.
Full-stack programmatic adtech for media buying and monetisation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about OnProspects
What is OnProspects?
OnProspects is a UK-based AdTech company offering a proprietary demand-side platform for programmatic customer acquisition.
Who uses OnProspects?
Its users are advertisers, media buyers and performance marketing teams that want to acquire new customers through data-driven digital campaigns.
How does OnProspects make money?
It appears to earn revenue from DSP usage and media-spend-linked commercial terms, potentially with bespoke deployment or data-related fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
9 publicly documented primary sources and citations linked across the market graph.
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