OAN

OAN operates a B2B data monetisation model. It creates proprietary audience datasets and segment taxonomies from large-scale digital signals, packages them for programmatic use, and distributes them through major buying and onboarding platforms. Value is created by converting raw behavioural data into privacy-compliant, ready-to-activate audience products that reduce campaign setup time and improve targeting for buyers. As part of the Cloud Technologies group, OAN functions as a specialised audience data and activation unit rather than a consumer-facing platform.

OAN is a Polish audience data company operating as Online Advertising Network Sp. z o.o., and a wholly owned subsidiary of Cloud Technologies S.A. It provides privacy-compliant audience data products and an audience-building tool for programmatic advertising, with particular strength in gaming-focused audience segmentation. Its products are used to create, enrich and activate audience segments across external buying platforms such as DV360, The Trade Desk and Microsoft Advertising.

The business appears to generate revenue from licensing audience datasets and segments, plus fees associated with custom audience creation and platform-based activation workflows. Its direct customers are advertisers, media agencies, DSP users and programmatic teams rather than consumers. The company’s value proposition is based on large-scale behavioural data, multi-ID support and the ability to distribute audiences into major programmatic ecosystems.