Third-Party Audience Targeting Segments · Data Provider / Broker
OAN
Audience data provider for programmatic and gaming advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Online Advertising Network Sp. z o.o.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- ul. Żeromskiego 7, 05-075 Warszawa
- Company size
- <10
- Market cluster / sector
- Third-Party Audience Targeting Segments
- Market role
- Data Provider / Broker
- Official website
- oan.pl
What OAN does
OAN operates a B2B data monetisation model. It creates proprietary audience datasets and segment taxonomies from large-scale digital signals, packages them for programmatic use, and distributes them through major buying and onboarding platforms. Value is created by converting raw behavioural data into privacy-compliant, ready-to-activate audience products that reduce campaign setup time and improve targeting for buyers. As part of the Cloud Technologies group, OAN functions as a specialised audience data and activation unit rather than a consumer-facing platform.
Category differentiation
OAN here refers to Online Advertising Network Sp. z o.o., a Polish audience data business, not a broadcaster, publisher or generic ad network brand. It is best understood as a B2B data and audience activation provider within the Cloud Technologies group.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
OAN is a Polish audience data company operating as Online Advertising Network Sp. z o.o., and a wholly owned subsidiary of Cloud Technologies S.A. It provides privacy-compliant audience data products and an audience-building tool for programmatic advertising, with particular strength in gaming-focused audience segmentation. Its products are used to create, enrich and activate audience segments across external buying platforms such as DV360, The Trade Desk and Microsoft Advertising. The business generates revenue from licensing audience datasets and segments, plus fees associated with custom audience creation and platform-based activation workflows. Its direct customers are advertisers, media agencies, DSP users and programmatic teams rather than consumers. The company’s value proposition is based on large-scale behavioural data, multi-ID support and the ability to distribute audiences into major programmatic ecosystems.
Business model & monetisation
The company monetises through licensing and usage of audience data segments for programmatic advertising. Commercial mechanics likely include data marketplace fees, CPM-linked audience activation fees, custom segment charges and possibly subscription or usage-based pricing for its audience-building software workflow. Revenue is therefore a mix of data licensing and software-enabled audience creation tied to advertising activation.
- Audience data segment licensing
- Pay-per-use data activation and licensing
- Custom audience creation
- Premium managed data fees
- Audience-building software workflow
- SaaS or usage-based platform fees
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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AI audience targeting platform for advertisers and agencies.
Privacy-compliant audience data and identity graph provider for advertising.
Predictive audience targeting and activation software for programmatic buyers.
Data collaboration and identity platform for audience activation.
Privacy-first audience intelligence for ID-less advertising.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Global games market to hit $213.9B in 2026
Recorded impact score: 3/5
Newzoo forecasts the global games market will grow 6.1% year-over-year to $213.9 billion in 2026, with China and the US accounting for more than half of consumer spending and mobile remaining the largest platform at $121.1 billion. The article also reports that Europe's games industry generated €30 billion in 2025, digital purchases made up 91% of revenue, and 199 million Europeans played games. GTA 6 hype has driven significant traffic spikes on Netflix and Twitch, and OAN highlights these trends as opportunities for advertisers, while announcing its presence at DMEXCO.
- Newzoo forecasts the global games market will grow 6.1% YoY to $213.9 billion in 2026.
- China and the US are expected to account for more than half of consumer spending, with mobile revenue at $121.1 billion.
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Questions about OAN
What is OAN?
OAN is a Polish B2B audience data company that supplies privacy-compliant audience segments and audience-building tools for programmatic advertising.
Who uses OAN?
Its users are advertisers, media agencies, DSP teams, data buyers and campaign managers, especially those targeting gaming and cross-device audiences.
How does OAN make money?
OAN makes money by licensing audience data, charging for audience activation and custom segment creation, and potentially monetising its software workflow through subscription or usage fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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