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Verified market signals· Filtered by "Digital Out-of-Home"

Lead DevelopmentFACT · 4/5•5 Oct '26•Via AdExchanger

T-Mobile Makes Mobile Data Exclusive to Vistar for DOOH Targeting

T-Mobile Advertising Solutions announced that its mobile data is now exclusively available for out-of-home (OOH) campaign targeting via Vistar Media, which T-Mobile acquired in January 2025. Advertisers can use Vistar to activate off-the-shelf and custom audiences built on T-Mobile's first-party data, including mobile location data and anonymized app usage data. This integration brings in-app targeting capabilities to DOOH. T-Mobile is also experimenting with agentic AI tools and self-serve solutions for audience building, and plans to offer DOOH measurement capabilities next year. The exclusive arrangement is partly driven by tightening regulations around location data, making it safer to share data only with its owned platform.

•T-Mobile Advertising Solutions announced exclusive availability of its mobile data for OOH targeting via Vistar Media.
•Vistar Media was acquired by T-Mobile in January 2025.
•The data includes mobile location data and anonymized app usage data of T-Mobile users.

Entities:Vistar Media

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FACT · 4/518 Aug '26· Via DeepIntent

DeepIntent Expands Inventory Marketplace with Vistar Media Partnership, Bringing Premium Digital Out-of-Home Inventory to Healthcare Marketers

DeepIntent

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FACT · 4/531 Jul '26· Via Retail-News

JCDecaux H1 2026 Growth Fueled by Digital & Programmatic

JCDecaux reported solid organic revenue growth and markedly improved profitability in the first half of 2026. Organic revenue rose 5.7% to €1.95 billion, with the digital business up 14.5% and representing 42.8% of total revenue. Programmatic advertising grew 30.9%. Operating margin improved to 18.4% and operating income increased 16.8% to €359 million. Recurring EBIT, net profit and cash flow all rose substantially; free cash flow turned positive and net debt was reduced. The company expects around 5% organic revenue growth for Q3 2026 and will continue to focus on expanding digital inventory, programmatic platforms and data-driven solutions.

•JCDecaux reported organic revenue growth of 5.7% to €1.95 billion in H1 2026.
•Digital business grew 14.5% and accounted for 42.8% of total revenue.
•Programmatic advertising revenue increased by 30.9%.

JCDecaux Amazon Prada Group PUMA Apple OpenAI Temu

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FACT · 4/516 Jul '26· Via Adzine

DOOH Delivers More Impact With Less Waste

The article argues that sustainability in media buying must move beyond just measuring CO₂ to assessing the social and reputational value of media (termed Value Media). Digital Out-of-Home (DOOH) is highlighted as a strong candidate for ESG-aligned media planning because of a comparatively low lifecycle carbon footprint and its ability to reach mass audiences outside filter bubbles. Ad Net Zero presented version 1.3 of the Global Media Sustainability Framework (GMSF) at Cannes Lions 2026, backed by an alliance coordinated by Ad Net Zero and initiated with the World Federation of Advertisers (WFA) and supported by major agency holdings, Google, Meta, Unilever and L’Oréal. The piece also references planning tools such as the Public & Private Screens study and academic-industry work by IU International University and the BVDW with the Research Center for Sustainable Media & Marketing to develop measurable Value Media metrics.

•Ad Net Zero presented version 1.3 of the Global Media Sustainability Framework (GMSF) at Cannes Lions 2026.
•Ad Net Zero says the GMSF is supported by the six largest global agency holdings, tech companies including Google and Meta, and brands such as Unilever and L’Oréal, covering about 95% of global advertising spend.
•The Green GRP, launched in 2021 by Climate Partner and Mediaplus, found that digital out-of-home media have a smaller CO₂ footprint compared with other media.

Mediaplus Ad Net Zero WFA Google Meta Unilever L'Oréal BVDW

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