Ad Net Zero

Ad Net Zero operates as a membership-supported industry programme. It combines open-access standards and frameworks with supporter-only tools, benchmarking, and guidance. The open frameworks help drive broad market adoption and industry alignment, while paid supporter participation funds operations and provides members with deeper assessment, reporting, and benchmarking value.

Ad Net Zero is a voluntary not-for-profit programme focused on climate action for the advertising industry. It provides sustainability measurement, benchmarking, and reporting frameworks for companies across the advertising ecosystem, including brands, agencies, media owners, and related partners. Its core products include a supporter-only benchmarking and self-assessment platform, plus an open-access media emissions methodology covering multiple advertising channels.

The organisation creates value by standardising how the industry measures and reduces emissions, while generating revenue primarily through supporter memberships rather than traditional software licensing or media activity. Its customers are businesses within the advertising supply chain that want structured sustainability assessment, peer benchmarking, and practical guidance aligned to a shared industry action plan.