BVDW

DMEXCO Host Verena Gründel Urges AI to Deliver Value

In an interview ahead of DMEXCO 2026, Verena Gründel — DMEXCO host and Brand & Communications Director — argues that despite widespread AI adoption, measurable business value remains limited. DMEXCO’s 2026 theme “Scaling Intelligence” (Sept 23–24) aims to push companies from experimentation to scalable, revenue-generating AI use cases. Gründel and Commercial Growth Advisor Jenny Gruner highlight four transformation pillars (efficiency, decisions, revenue potential, business models) and warn that only a small share of companies achieve both increased revenue and cost reduction from AI. The piece also covers European leadership on AI safety, concerns about agentic cyberattacks, and the role of events like DMEXCO in spreading practical best practices and governance approaches.

BVDW Whitepaper Clarifies Data Clean Room Privacy

A new whitepaper from the Bundesverband Digitale Wirtschaft (BVDW) examines legal and privacy implications of Data Clean Rooms (DCRs). The paper argues that technical isolation alone does not determine lawful use: the specific workflow and intended purpose (e.g., overlap analysis, retargeting, lookalike modelling) change the applicable data-protection obligations. Simple overlap or potential analyses may in some cases be based on legitimate interest, while using matched data for retargeting or profiling typically requires informed consent and often leads to joint controllership between demand- and sell-side. DCR providers are generally seen as processors, but the BVDW urges project-specific role assessments and documentation because legal uncertainty remains, especially around pseudonymisation, re-identification risks, and aggregation.

Virtual Try-On Shows How AI Scales in Fashion

The article explains how generative AI and computer-vision techniques have made Virtual Try-On (VTO) commercially viable for fashion e-commerce by creating realistic digital twins from standard product images. VTO can raise conversion rates, reduce costly returns, and generate first-party data that improves personalization and assortment planning. Retailers and brands such as ASOS, Breuninger and Maybelline are already integrating VTO into the customer journey. The piece frames VTO as an example of how companies across industries can scale AI by focusing on concrete customer problems that deliver measurable business value, and it points to DMEXCO 2026 as a forum where these ideas are discussed.