IAB

IAB operates a membership-led trade association model. It creates value by aggregating companies across the digital advertising ecosystem, giving them access to policy participation, standards development, professional education, and industry convening. Revenue is earned from recurring membership fees, event-related income such as sponsorships and registrations, and paid training and certification. Its standards and guidelines strengthen its institutional position, while events and committees reinforce member retention and ecosystem influence.

Interactive Advertising Bureau is a US-based nonprofit trade association serving the digital advertising industry. Rather than operating as an ad tech vendor, publisher, or agency, it functions as an industry body that convenes brands, agencies, publishers, platforms, and ad technology companies through paid membership, events, training, and standards development. Its role is to shape policy, foster interoperability, and provide forums where market participants collaborate and transact.

The organisation generates revenue primarily from membership dues, event sponsorship and attendance, and paid professional education. It also creates ecosystem value through standards and frameworks used in digital advertising, including technical and privacy-related specifications. Its direct customers are companies and professionals in the advertising, media, and ad tech ecosystem who pay for access, influence, learning, and industry coordination.