IAB

The organisation operates a membership-based industry association model for the digital advertising and marketing sector. It creates value by convening media and technology companies to define technical standards, measurement guidelines and best practices; providing accredited professional certifications and training; publishing frameworks and guidelines for emerging channels such as gaming and retail media; and advocating on policy and industry issues. Revenue is derived from member dues paid by companies that join the association, fees for education and certification programmes, event registrations and sponsorships, and monetisation of selected research, tools and standards-related services. In return, members and paying participants receive influence over standards, professional credentials, industry education, networking and reputational benefits.

The Interactive Advertising Bureau (IAB) is a United States–based industry trade association representing more than 650 media and technology companies across digital advertising and marketing. It develops technical standards, measurement frameworks and guidelines, runs education and certification programmes, and advocates for its members’ interests in the digital media and marketing ecosystem.

IAB generates revenue primarily from corporate memberships, paid professional training and certification exams, events and conferences with ticketing and sponsorship, and the commercial distribution of research, tools and standards-related services. Its direct customers are member companies (publishers, ad-tech vendors, agencies, platforms, retailers) and industry professionals who pay for courses and certifications, rather than end-consumers.